The HootBoard Visitor Information and Destination Marketing Podcast
Quick wits, fun guests, and actionable items! The HootBoard Visitor Information and Destination Marketing podcast will entertain, inform, and provide some useful insights and best practices for the Destination Marketing industry. Here, we interview the thought leaders, movers & shakers, and learn the most up-to-date strategies in the visitor information and destination marketing space. Subscribe now!
Episodes
Brianna Francis, VP of Marketing Communications at York County, joins the HootBoard Visitor Information and Destination marketing podcast. We covered many topics related to content creation and its role in promoting a destination. We discussed the importance of in-destination marketing and how it can drive a great user experience. I remind everyone that I didn't pay her to say that since our interactive tourism kiosks...
This episode has some great action items! Adam stoker joined the HootBoard Visitor Information and Destination Marketing podcast. We covered many topics including his favorite destination marketing campaigns and strategies. We spoke briefly about the HootBoard touch screen kiosk software and how it helps DMOs. We also got into his book, "Touchpoints: A Destination Marketer's Guide To Brand Evaluation And Enhancement," and broke dow...
Andrea Johnson is the Director of Marketing and Communications at eXplore Lawrence Kansas and joined the HootBoard Visitor Information and Destination Marketing podcast. Bryan was particularly excited about this episode because he lives in Lawrence Kansas. You'll get to see a very non-biased look at how much Lawrence Kansas is loved. Andrea shared great information about education, content and website marketing, big e...
Travis Napper joins the HootBoard Visitor Information and Destination Marketing Podcast. We discuss a very interesting historical event called The Sultana, and it happened on the Mississippi River. We covered the career path that Travis has been through thus far. We also learn about his strategy on generating traffic and enhancing the image of Arkansas, which is done by doing the work of four areas within the Tourism Division: sale...
Gui from Visit Orlando North joined the HootBoard Visitor Information and Destination Marketing podcast to share his experience, journey, and insights as a Tourism Director. We covered a lot of ground about the state of destination marketing in Florida, and had a lot of fun talking with Gui.
0:00 Intro
1:30 - Give us a visual of Seminole County, how is it positioned, what is the marketing landscape, and what are your competing...
Monica Armstrong the Director of Visitor Services at Visit Knoxville, in Tennessee, joins us on the HootBoard Visitor Information and Destination Marketing Podcast.
0:00 - Intro 2:00 - Monica educates us on the types of personality traits that one might need in order to perform at a job like hers. We learn about the type of responsibilities that are included in a role like hers, and what employers need to look out for when hir...
Satya and Bryan spend some time breaking down a blog post from their Destination Marketing portfolio and expand on its ideas. We talk about some of the ways DMOs can engage its audiences, the importance of curated lists that highlight businesses, and we talk a look at how touch screen kiosk software can help a destination.
0:00 - Intro
03:11 - Bryan and Satya expand on what do visitors want to know when they are visiting an area,...
Elaine Schroth, CEO & President at Visit Concord, sits down with the HootBoard Visitor Information and Destination Marketing Podcast to discuss about creating a campaign around the Taco Trail, and how it became a popular choice to promote the destination.
Elaine offers advice to the younger generation, or any individual who is looking to get into the destination marketing industry. She provided some great advice about what it take...
Bryan and Satya breakdown 3 DMO websites: Visit Austin, Visit KC, and Travel Portland. They take a close look at the design of the page from a marketing perspective. Bryan offers some insights on the SEO value of the websites, and Satya speaks more on the visual experience.
Video - https://www.youtube.com/watch?v=2kruGuQC5Hg
This is a great long-form episode for anyone who works in the SEO, web design, or website marketing industr...
Executive Director at Discover Schenectady, Todd Garofano joined the HootBoard Visitor Information and Destination Marketing podcast to discuss some challenges, the importance of timing in marketing, future funding sources for DMOs, and a little bit of his professional journey. We talk a little bit about how a smart kiosk visitor information system helps visitors find their way around.
Mary Rains joined the HootBoard Visitor Information and Destination Marketing podcast to share her experience at the Odessa Texas DMO. Each area has its own sets of needs and challenges and Odessa Texas is no different!
Mary has some nice words to say about our interactive touch screen kiosks, and expanded on how it helps the area.
Odessa Texas is primarily a worker destination, so we discussed tips and tricks on engaging that au...
Meet Bryan and Satya in the launch episode of the HootBoard Visitor Information and Destination Marketing Podcast. We will cover who we are, why we're starting the podcast, what our experience is, and a few more pieces of information about what to expect, and what we've learned so far in the destination marketing space.
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