LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship

LET'S MAKE WAVES with Rana Mouawad - Branding, Marketing, Publicity, Entrepreneurship

Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

Episodes

March 13, 2024 6 mins
If I told you that your personal brand can - Serve you like a backstage pass to better opportunities in life and business - It’s your key to sharing your voice - It helps you connect with the right crowd - It supports in building a sustainable business - It helps in your career advancement Would you still struggle in believing that your personal brand requires your focus to build? This week’s podcast episode talks about the steps...
Mark as Played
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity. In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contri...
Mark as Played
If you’re planning a launch, listen-up! Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product.  Or it could be a small launch like a holiday promotion or a discount offer… Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch...
Mark as Played
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts. Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great optio...
Mark as Played
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark? This gem is your Unique Selling Proposition. In this episode, we talk about: - Why is your USP so crucial in the grand scheme of personal branding? - How can you define your USP? - What happens next?
Mark as Played
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand. Just like businesses, individuals need many tools in the communications strategy toolbox. In this week's podcast episode, we discuss the outline of a communications strategy tail...
Mark as Played
Let's unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career.
Mark as Played
January 24, 2022 11 mins
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
Mark as Played
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the s...
Mark as Played
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
Mark as Played

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