Influencer Confidential

Influencer Confidential

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College. Become a supporter of this podcast: https://www.spreaker.com/podcast/influencer-confidential--4695879/support.

Episodes

April 23, 2024 β€’ 10 mins
Are you curious about becoming an influencer but not keen on showing your face? πŸ€” Whether you're camera shy or just prefer anonymity, this episode is for you! We dive into the world of faceless content creation, exploring various ideas and strategies to thrive on platforms like YouTube, Instagram, and TikTok without ever revealing your face. From fashion inspiration to creative reels, we've got you covered with tips on how to grow...
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Ever wondered why UGC is all the rage these days? πŸ€” In this episode, we're breaking down the hype surrounding User Generated Content (UGC) and why brands are jumping on board! Grab your favorite drink and join us as we uncover the secrets behind UGC and share tips on how you can use it to collaborate with brands and GET PAID. Let’s take your content creation game to the next level!

🀩 Ready To Level Up? Speak with Our Success Manag...
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Curious if you can kickstart your travel content creator journey without any followers on social media? In this episode, we’re going behind the scenes of what actually goes on in the brand side (spoiler alert: follower count isn't always the be-all and end-all for brands!). We're dishing out insider tips on how to score paid travel opportunities, even if you're starting from scratch. So, get ready, and be sure to take notes! πŸ₯³


Inte...
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In this fast-paced world of digital content, you might wonder, 'Is blogging really over?' With the rise of short-form videos and an influx of sponsored content, it's a question worth asking. πŸ€” We talk about how blogging has evolved and how you as a creator can still make it big in the blogging world! We'll touch on the challenges but, more importantly, the fresh opportunities for bloggers to thrive and make money in today's digita...
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Instagram Reels Bootcamp: https://sidewalkerdaily.lpages.co/instagram-reels-bootcamp/

We hear you! We completely understand the highs and lows of the Instagram algorithm, and in this episode, let's crack the code to Instagram growth in 2024 together! We're sharing all the juicy tips and tricks straight from our community's most successful creators. Expect no fluff, just clear steps on how to enhance your profile, beat the algorithm,...
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Ready to kickstart your UGC journey in 2024? This is the Ultimate Guide for UGC Creators to get started! πŸ₯³ This episode breaks down the basics of User-Generated Content, showing you how to get started, what brands are looking for, and how to create engaging content. With straightforward advice, examples of effective UGC, and beginner-friendly tips, this guide is your first step towards becoming a successful UGC creator. Find out h...
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Networking isn't just a buzzword; it's a vital part of growing your creative business, connecting with brands, fellow creators, and most importantly, your audience! We'll take you through the best spots and strategies for Creators to network effectively. From digital platforms to real-world gatherings, learn how to make connections that count and collaborations that catapult your creative journey forward. Let's connect, create, and...
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Is it possible to become a travel influencer without being on the road 24/7? Absolutely! In this video, we're here to show you how! 🌍✈️ We’re going to talk about how exactly you can break into the travel market and the strategies you can apply to create impactful travel content. Get ready to transform your love for travel into an engaging, rewarding digital presence (+ make money along the way!). We’re here to help you redefine wh...
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Click Here to Join: https://sidewalkerdaily.com/creatorwave2024/

We’re so excited to share with you our biggest announcement yet! ​

Creator Wave​ - our first ever Creator Retreat on board Virgin Voyages is happening from July 14 - July 19, 2024!

You'll learn from Industry experts, network with other Creators, eat amazing food, party the night away - and leave feeling completely ALIVE and fulfilled in your Creator journey.

Join us for t...
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In the bustling world of Instagram, your bio isn't just a few words under your profile picture; it's your brand's first impression, your digital handshake, and your chance to showcase what you stand for as an influencer. Get ready to revamp your profile with actionable insights and real-life examples that will make your Instagram bio not just good, but great. Whether you're just starting out or looking to refresh your online presen...
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In this video, we talk about how important it is to start and grow an email list, especially crafted for Influencers and Creators. We'll cover everything from starting your list from scratch to techniques and strategies to grow it! Having direct access to someone's inbox is a golden opportunity. We can even say an email list subscriber is more important than a follower on your social accounts! πŸ™Š Get ready for invaluable insights t...
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New to the influencer scene? If you want to become an influencer and grow organically on social media, watch out for these 11 common mistakes influencers make when they're just starting out. From missing out on brand deals to forgetting the basics of organic growth, we got you covered. Listen to this episode to ensure a smooth start to your influencer career! πŸŽ‰πŸŽ‰πŸŽ‰

🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
...
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Contracts ARE important! They're not just formalities; they're your shield as a Creator and a safeguard for the brand. Remember, a contract binds you legally, so it's crucial to comb through every detail! In this video, we're diving deep into the world of influencer contracts. We'll highlight key clauses brands include that you need to look out for. From usage rights to sneaky terms that could catch you off guard, we've got you cov...
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February 29, 2024 β€’ 9 mins
Wave goodbye to just gifted collabs and hello to getting paid! πŸŽβž‘οΈπŸ’° In today’s episode, we’re going to talk about what I have learned working with thousands of influencers and creators, offering you a unique glimpse into the brand's viewpoint, and the practical strategies to GET YOU PAID. Ready to pivot from being in the Gifted zone to the Paid zone?

🎁 Free Gift For Influencers & Creators: https://bit.ly/2VwThl8
πŸ‘‰ Book A Call...
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In this episode, we're diving into the smart ways to share your Amazon affiliate links and the best places to do it, so you can see those affiliate commissions soar! We'll also cover the secrets to posting on social media effectively, pinpointing the perfect locations to feature your affiliate links for the ultimate earning boost. This is a must-watch for beginners and seasoned influencers alike! Get ready to uncover the top five s...
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February 22, 2024 β€’ 11 mins
Dreaming of hitting that $10,000-a-month milestone as a Creator? This episode is your roadmap to success in the world of User Generated Content (UGC). Dive deep with us as we explore effective strategies, essential mindset shifts, and practical tips designed to elevate your UGC game and transform your passion into a thriving business. Whether you're new to UGC creation or looking to scale your current game, we'll guide you through ...
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Don’t let not having any experience stop you from creating your Media Kit! Which is basically your resume as a Creator! ✨ Remember, making a great first impression is crucial. In this video, we'll walk you through building your own Media Kit from the ground up. We'll cover how to make your creativity pop and make it compelling enough to grab the attention of brands, even if you're just beginning or have a small following. A well-cr...
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February 13, 2024 β€’ 12 mins
While the glitz and glam of being a social media influencer is what everyone’s talking about, in this video, we take you behind the scenes of the influencer life, uncovering the challenges and realities not everyone talks about in this industry. Whether you're an influencer or someone aspiring to be one, get ready to listen as we're not here to scare you but to prepare you to understand what exactly it takes to be successful in thi...
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Thinking about joining the Amazon Influencer Program but not sure if this is something that you could actually do? In this episode, we put all your questions to rest! We're unpacking everything you need to know to get started. At the end of the day, we’re all about encouraging you to shoot your shot and apply! Don’t let your mindset of β€œI’m not big enough!” stop you. Join us as we explore the ins and outs of becoming an Amazon Infl...
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If you've convinced yourself that you can't get paid brand deals with under 10,000 followers, we're here to prove you wrong! In today's episode we are going over a bunch of ways on how to get paid brand deals as a small influencer, or as a content creator. There are so many things you can (and should) be doing as a small creator to collaborate with brands. When it comes to learning how to get paid brand deals on Instagram and other...
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