Baking it Down with Sugar Cookie Marketing 🍪
👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses. 🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing). 💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week! 🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time). 👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday. 📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode. 🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there. Our promises to you: 1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life. 2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes! 3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree. 4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen. Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!
Episodes
🗣️ There’s Such a Thing - As bad publicity.
In this week's Baking it Down Podcast - Episode 267 - There's Such a Thing as Bad Publicity, if you've not lived under a rock, TikTok is buzzing with some cake pop drama between two bakers. If you have no idea what we're talking about - congrats, you likely have a life and aren't chronically online. The drama is easy to find, but it's lesson-worthy in terms ...
🤖 AI Inspo Photo 101 - How to handle client ai inspo images.
In this week's Baking it Down Podcast - Episode 266 - AI Inspo Photo 101, one of the top hot button topics we're seeing in not just the Sugar Cookie Marketing group, but all baking-related groups is AI.
Specifically, this podcast covers AI-generated inspo photos sent to the baker by their clients - a niche aspect of the ever-popular AI debat...
🎤 Cookier Interview - Sharon with Fabuela Q Cookies
In this week's Baking it Down Podcast - Episode 265 - Cookier Interview: Sharon, y'all asked for some fresh blood... I mean, new perspectives... on the podcast, and Sharon listened!
Sharon with Fabuela Q Cookies recently found the Baking it Down Podcast - and at the perfect time, too. When her digital database of 3,000+ cookies glitched and deleted ha...
☀️ Summer Slowdown - Keep your marketing piping hot all summer
In this week's Baking it Down Podcast - Episode 263 - Summer Slowdown, it's that tiiime of year - where both bakers and clients take a step back from the onslaught of End of School and grad orders.
We say it every year - the dreaded "J" months are the slowest months for bakers because it's the convergence of our clients being out of town or ...
🎥 Video Marketing - Using video in marketing.
In this week's Baking it Down Podcast - Episode 262 - Using Video in Marketing, we spent today recording the sessions for the upcoming 2-day Cookie Videos Bootcamp that drops June 4 -5 (and there's still time to register, hint hint).
Videos are here, and whether we like it or not, we need to jump on the bandwagon. Because not having videos in your marketing...
🌾 Lawn Funnel - Understanding the marketing landscape.
In this week's Baking it Down Podcast - Episode 261 - Lawn Funnel, Corrie really wanted to stick with the 🌱 landscaping analogy - so baby gets what she wants. The topic = funnels. The analogy = a lawn.
We use the buzzy word "funnels" a lot when we talk - acquisition funnel, conversion funnel, reengagement funnel, funnel cakes (wait... no) - lot'sa...
🌱 Business Weeding - Stop bad behavior before it starts.
In this week's Baking it Down Podcast - Episode 260 - Business Weeding, we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is all she could think about.
What happens is ya get started selling cookies, likely because it was a hobby, and randomly someone ...
📅 Posting Every Day - To cut through & connect.
In this week's Baking it Down Podcast - Episode 259 - Posting Every Day, Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic.
In a world where anyone can get ChatGPT or Gemini or Claude to wh...
🗣️ Speaking For Your Clients - And not speaking as your clients.
In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As, we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients.
Except... we're not our clients.
🥣 We're not our clients so much so that we don't buy sugar cookies. We're so cheap, we figured out how to make them instead! ...
🟣 What Popped Off - at What’s Popping Con.
In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con, Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor).
Last year, 👥 we'd talked about marketing in community groups, so this year, "the twins" want...
🤷 Nextcuses - How to get around your own excuses.
In this week's Baking it Down Podcast - Episode 256 - Nextcuses, we wanted to talk about somethin' that crops up every month there's a Cookie Collab (Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold onto that thought.).
We get it - 🥺 life is lifing, the kids are screaming, the clients are screaming louder than the kids, the ...
💲 Pre-Sales Recap - What we learned in the bootcamp.
In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap, we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic.
Since the Bootcamp group, well, boots everyone when the Bootcamp finishes, the people who join are 100%...
✅✅✅ Good - Better - Best - A tiered pricing strategy.
In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at.
Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made the deadline (sorry, had to get today's Bootcamp on Pre-...
💪 SWOT 2 Success - Analyzing your way to success.
In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success, I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025).
And the answers were all over the place - from being completely sold out to selling out of nothing. So what gives? 📍 Is...
🧠 Piping Positioning - What your clients think about you.
In this week's Baking it Down Podcast - Episode 252 - Piping Positioning, we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers.
Here's the catch - 🫵 you don't control what they think about you, but rather all the pieces of m...
🍩 Posting Do’s & Do-nots - Coming up with a social strategy.
In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn't be hearing from me right now; I'd be too b...
📸 1,000 Word Pictures - Why photography really *really* matters.
In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures, in preparation for this week's Cookie Photography Bootcamp, photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.
Consider yourself - do you tend to order things off the menu that have pictures? A study show...
🥾 Bootcamp Recap - Teaching in-person cookie classes.
In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap, we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one.
🥾 What's a Cookie College Bootcamp?
In 2026, we're taking a different approach to adding new content to our top...
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