MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you’ve ever struggled t...

If you're feeling stuck in your myofascial release practice, this episode is a must listen.

Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving. 

Throughout the conversation, Jessica emphasizes the importance of aligning business skills with therapeutic exp...

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online.

As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more...

In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies.

Throughout the conversation, Molly emphasizes the importance of creating sustainable marketing practices that...

Are you an MFR therapist dreaming of launching a second offer? 

Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential benchmarks that must be met before considering a second offer. Without these in place, pu...

Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement.

In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares her personal experiences, including the bittersweet feelings of letting go and the im...

Are you letting perfectionism hold you back in your MFR practice?

In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find themselves delaying important actions, such as raising their rates or creating essentia...

Are you struggling with the belief that you might be a burden to your clients? 

Here is a classic example of how limiting beliefs can keep you from taking action.

A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of confidently presenting this plan, you hesitate, fearing that you might pressure them or...

Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect!  Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services.

Tune in as Heather breaks down the four stages of the Dunning Kruger curve: the Peak of Mount Stupid, the Valley of Despair, the Slope of Enlightenment, and ...

Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into.

While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure that your practice thrives.

Tune in to learn how to set boundaries, raise your rates, an...

Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books? 

In this episode, Heather reassures you  that readiness comes from taking action. You’ll learn and grow more in the first few months of seeing clients than in years of waiting.

Join in as Heather shares in...

In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round. 

Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collaborations. She explains why guessing or “hoping it works out” isn’t a strategy, and ho...

Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author.

Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which chronicles her 35-year career in healing and her quest to rediscover self-worth lost in...

In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coaching Program, the challenges she faced, and the incredible wins she has experienced s...