The Future of Transportation Podcast
broadhead is proud to share the ”Future of Transportation” podcast, where we host regular chats with experts in the transportation industry. We are an advertising and communications agency powering brands that are creating the future of transportation. SOLVING PROBLEMS THROUGH INSIGHT AND CREATIVITY For years, we’ve helped clients in every type of industry and category. We still do. But in that time, we’ve developed extensive consultative and creative expertise in nearly every facet of the transportation industry, particularly those areas that represent the future. Autonomous vehicles, connected systems, electrification, safety technology, infrastructure and more. If it moves people or products, we know it. WORKING AS YOUR CHANGE AGENTS We live to create unfair competitive advantages for our clients. With all the changes coming to business – and to the transportation industry in particular – those advantages are more important than ever. We’re skilled in helping clients adjust to these new normals by navigating big change and uncertainty. Using insights, data and experience, we can help you quickly develop strategic and creative solutions that drive results. WE BELIEVE IDEAS ARE GREATER THAN TACTICS That’s because ideas are bigger. They’re borne out of truths and connect with people on an emotional level, addressing their concerns, their wants and their needs. The ideas we develop aren’t made in a vacuum. They’re driven by research, strategy and an uncommon understanding of our clients and their customers. We work to inspire them and produce work that is bold, memorable and relevant. Work that elevates the brand experience and gets our clients talked about. To do that, of course, we do use a few tactics.
Episodes
Our guest for this episode is Robby Hamby, Director of Commercial Product Strategy for EV tires at Bridgestone. Robby explained why low rolling resistance and high load capacity matter in EV tires, and discussed what's driving electric adoption in the commercial vehicle space.
Our guest for this episode is Lea Malloy, Head of Electric Vehicle Battery Solutions at Cox Automotive. Lea talked with us about how to get the most out of EV batteries, including first-life extension and recycling.
Our guest for this episode is Bill Loewenthal, Chief Product Officer at ChargePoint. Bill talked with us about how different catalysts spur different sectors toward EV adoption, and why ChargePoint is more about technology than hardware.
Our guest for this episode is David Black from FlowBelow. David shares some insight on fleet challenges, the future of truck driving and aerodynamics, based on his quarter century in the fleet business.
Our guest for this episode is Erik Bakke from AMPLY Power. With more than 20 years in the energy industry, Erik shares his expertise on developing EV infrastructure projects, and whether utility companies are ready for them.
Our latest episode takes a look at the Infrastructure Investment and Jobs Act (IIJA) with a panel of experts on state and local transportation, including:
- Jason JonMichael, Assistant Director of the Austin (Texas) Transportation Department
- Rob Silverberg, Chief Strategy and Innovation Officer for State and Local Government, Dell Technologies
- Sajid Khan, Senior Director of Business Strategy and Marketing, Smart Cities & Transpor...
Our guest for this episode is Matt Teske, founder and CEO of Chargeway, which puts people in contact with “electric fuel that’s easy to find, easy to use and easy to fit into their lives.”
The discussion covered topics including:
- Chargeway’s helpful and easy-to-use platform, which guides users to the charging stations that best fit their vehicle’s needs.
- How a personal experience in 2013 made Teske realize that people didn’t u...
Our guest for this episode is Desmond Wheatley, CEO of Beam Global, which creates renewable energized products for EV charging infrastructure.
The discussion covered topics including:
- The EV ARC, Beam Global’s signature product, which enables solar-powered electric vehicle charging.
- Beam’s position not as a competitor to companies in the EV charging industry, but as an enabler of them.
- Wheatley’s contention that the transition...
Our guest for this episode is Martin Peryea, CEO of Jaunt Air Mobility, which aims to “change the way we commute.”
The discussion covers topics including:
- What makes Jaunt’s Electric Vertical Take-off and Landing (eVTOL) such a gamechanger
- The multi-purpose uses planned for Jaunt’s Journey aircraft
- Barriers to entry for air-based commuting
- How traffic will be managed as more people use air travel for short distances
Ple...
- Misconceptions about the total cost of electric vehicle ownership
- How Forth brings together companies and communities to increase EV adoption
- The efficiency and environmental friendliness of shared mobility for cars, bikes, scooters, etc.
- Jeff's insi...
- Brightline's "Too Long to Drive, Too Short to Fly" niche
- Their opportunity to make the government's money go further
- Moving away from transportation as a commodity, and making it more of an experience
- The benefits of powering ...
- The UW Urban Freight Lab's "Final 50 Feet" Research Program
- COVID's impact on urban delivery
- Steps that Amazon has taken to make a positive impact
- Why reducing failed delivery rates is so important
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Our guest for this episode is futurist Minsoo Pak, who says his job is looking not at one conceivable future, but at multiple conceivable futures.
The discussion covers topics including:
- What related downstream industries are affected by the widespread adoption of electric vehicles
- How autonomous vehicles might impact workplaces and the automobile industry in general including things your vehicle can do when you’re not using i...
The guest for this episode is Jacob Bolin, program manager for Plug-in NC, a North Carolina statewide program that works to increase adoption, resources and collaboration for electric vehicles and charging infrastructure.
Jacob shared his thoughts on:
- Consumer barriers to entry in the EV space
- Why charging isn’t as difficult as some people think
- What some states are doing right – and wrong – with regard to EV adoption
- Int...
The guest for this episode is Paul Cozza, former CEO of the North Carolina State Ports Authority. Paul shared his thoughts on:
- Innovations in supply chain logistics during the COVID-19 pandemic
- New technologies that will have an impact on the transportation industry
- New industries and businesses that he's curious about
- Listening to your customers
- ... and more!
Please subscribe and leave us a review wherever you're listen...
The guest for our premiere episode is HMH President Ed Herinckx, who shares some thoughts on:
- Why HMH focuses its efforts on the transportation industry.
- How marketing changes – or doesn’t – between traditional products and newer offerings such as electric vehicles and autonomous driving.
- An app idea that involves multiple modes of transportation.
- Questions that we should consider asking transportation experts in future epi...
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