10PlusBrand

10PlusBrand

https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com

Episodes

March 16, 2024 2 mins
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI. 

To read as a blog

To watch it as a video

© Joanne Z. Tan   All rights reserved.

=========================================================

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Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards”...

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Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.

"Is this the best A...

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To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer

When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies. 

What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it wi...

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Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie.  (Hear Joanne Tan explains why.)

(Some of the Deserving Winners:)

Best Picture:
  1. THE ZONE OF INTEREST
  2. Poor Things
  3. Past Lives

And more categories...

To read as a blog

To watch it as a vi...

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How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.

(Sample gems of wisdom:)

“Rewards were the third thing…  You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"

“It’s the operat...

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Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.

– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?

– When his group’s guides turned out to be more dangerous than the mountains, and what did they...

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"Like a meteor lighting up the Arctic night,

no Sun, no days, no twilight.

 

In the remote Russian land,

deserted, lifeless, frozen,

A noble soul was killed in a cold prison,

His light snuffed out at the age of forty seven.

..."

 

To read as a blog

To watch it as a video

© Joanne Z. Tan   All rights reserved.

====================================================================================

- To stay in the loop, subscribe to our...

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Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:

No celebrities.

No religion.

No politics.

No violence. 

No vulgarity.

 

To read as a blog

To watch it as a video

© Joanne Z. Tan   All rights reserved.

====================================================================================

- To stay in the loop, subscribe to our Ne...

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The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:

- Is growing a business, or starting a new career the right thing for you?

- To what extent do you want to work during retirement?

- What does “success” or “failure” mean to you?

- Where to start?

If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it i...

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The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand. She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.

Read it as a blog

Watch it as a video

© Joanne...

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What AI can NOT do, is just as important, if not more, than what AI can do. In this Pt. 4 of 4 series about AI, Joanne Tan explains the future of AI is in customized content that integrates with individual user experience design (XD), to train hyper personalized generative AI. “Real Time” Instantaneity: Pros and Cons Personalized AI and Experience Design

Read it as a blog

Watch it as a video

© Joanne Z. Tan   All rights reserved.

=...

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A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. Tan. I want to share two true stories before I give you my seven 2024 predictions:

Read it as a blog

Watch it as a video

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!

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- Download free Ebook

(About...

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How to get leaders and people ready for the AI Age? In this Pt 3 of 4, Joanne Z. Tan addresses why and how to develop leadership, develop people, develop AI, and develop your organization, in this order. AI is for the people, by the people, and with the people, NOT the other way around.

Hype and fear are for the feeble minded.

First, if you believe in blindly following the crowd out of FOMO, this article is not for you.  

If you va...

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Did you know that Jesus Christ was not actually born on Christmas? AND it really doesn’t matter? Choosing joy is an intentional act.  A poem based on a true story: "Nothing can take my joy away!"

Read it as a blog

Watch it as a video

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, thank you!

- To stay in the loop, subscribe to our Newsletter 

(About 10 Plus Brand: In addition to the “whole 10 yards” of bra...

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To get a head start riding the generative AI wave, what do business leaders need to do now? 1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & people for the Age of AI. 3rd: Develop experience design & what AI can NOT do. This episode focuses on content and data for feeding generative AI, how to do it, what to avoid, and why. It is Pa...

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A step-by-step guide for business leaders, aiding with decision making about using or developing AI tools for their companies. 

American business leaders are experiencing AI FOMO (fear of losing out), even "AI anxiety". This checklist will save them needless stress, time, and money, if they want to ride the AI tidal wave, instead of being overwhelmed, or worse, drowned.

In short, it is unwise to jump in with both feet without condu...

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World War III is between two camps: The Authoritarian Camp (Russia, Iran, North Korea, China) and the Democracy Camp (the US, NATO, and other pro democracy countries).

Can the US afford to support Israel, Ukraine, Taiwan?

Who can defeat the US?

World War III is already unfolding by proxies in regional wars: The Israel-Hamas War (US and Iran), Ukraine-Russia War (NATO vs. Russia and its Authoritarian supporters). And the "coming soo...

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Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. 

Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, con...

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What did Friedrich Nietzsche say about those who believe themselves to be "good"?

(Joanne Z. Tan:) Self righteousness leads to moralization based on belief but NOT on facts or truth.  You believe you are good, thus everything else contrary to that belief is NOT good, NOT true, NOT right.How dangerous!

That is the beginning of the end of democracy, liberty, and what is true good.

Facts are facts.  Truth is truth, whether it is conv...

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The media and the politicians are getting their viewership up by creating anxiety, partisanship and animosity. The more they drum up their one-sided propaganda, the more we are led to believe how wrong the other party is. The results:

- We as a country are stuck in the mud, deeper and deeper into divisiveness.

- We continue on the destructive path of viewing "us" versus "them".

- The more we watch this rating-driven, drama packed m...

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