10PlusBrand

10PlusBrand

https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its gist. (2) professional journalist editor and page designer. Also trained in architectural design, which enables out of box thinking. (3) MBA training in marketing, accounting and other areas of business such as insurance and organizational behavior. (4) Award-winning professional photographic artist, oil painter & poet. (5) Liberal arts education at Brandeis University. (6) Mentor, coach, director. 10 Plus Brand will offer online courses & workshops on brand building and brand marketing. Founder, CEO, Brand Strategist Joanne Tan leads several cross-functioning teams to deliver customized brand presence to inform, inspire and empower. As a “Commander in Chief”, Joanne leads these Teams: – highly skilled & talented writers & editors with JD or MBA degrees; digital content marketing & SEO experts; – Experienced video production crew, scriptwriter, director, videographer, photographers, graphic designers, motion graphic designers; producer & director of brand promotional videos, ads, TV commercials; – Skilled website custom coders, designers and web developers, experts in SEO, PPC, Google Core Web Vitals. ”First, we are brand builders. We use our proprietary process to decode brand DNA. Second, we are content creators. Third, we are digital marketers.” Says Joanne. ”First, we are brand builders. We brand, rebrand, and refresh existing brands for businesses, B2B services, technology companies, funded or VC-backed startups, corporations, mid-market companies, non-profit organizations, private equity portfolio companies during restructuring or pre and post M&A. We also develop individual business brands for business leaders, experienced and growth-minded professionals, notables and influencers. Second, we are content creators. After we decode a brand’s DNA, we create brand messaging and tell brand stories, verbally and visually, to construct a brand’s persona and elevate its stature on websites and social media with original content, blogs, podcast, videos, vlogs, custom website design and development, LinkedIn business pages and personal profiles, webinars, and PR content. We also deliver social media marketing & advertising campaigns. Third, we are digital marketers. ”We combine AI enabled digital marketing with human intelligence to multiply a brand’s influence with repurposed articles, SEO, SEM, PPC, social media marketing, influencer marketing, marketing analytics, AI experience design, and Google core web vitals.” ”We build, grow, and market power brands for businesses and professionals. We generously share tips, strategies, and insights about brand DNA decoding, brand strategies and structures, story telling, how to update and refresh a brand, or rebrand, to elevate your brand to a higher level. ” ”After our in-depth brand marketing analysis, we turn a website or a LinkedIn profile into a power brand that generates leads, clients, sales, referrals, and loyal brand followers.” Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #10PlusInterviews OR #InterviewsofNotablesandInfluencers #30SecondsofAnything #BrandDNA #BeYourOwnSuperpower #BeYourOwnBrand #StandForSomething #WeAreBetterAngels #GenuineVideo For more insights, sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed Please call: 1-888-288-4533 (Main website:) https://www10plusbrand.com (LinkedIn optimization website:) https://www.10PlusProfile.com

Episodes

June 5, 2026 9 mins

AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand

Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI, and more.

.css-1t8gq41{border:none;background-image:none;background-color:transparent;box-shadow:none;color:#2F3133;cursor:pointer;font-size:inherit;padding:0;-webkit-text-decoration:inherit;text-decoration:inherit;width:-webkit-max-content;width:-moz-max-content;width:max-content;}.css-1t8gq41:hover,.css-1t8gq41:focus{-webkit-text-decoration:inherit;text-decoration:inherit;}

Listen
Watch
Mark as Played
Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed below. In Part 2, the last six.

To watch Pt 1 as a video

To read the FAQs

Please contact us for a customized assessment tailored to your unique situation, whether it is a company brand, a leadership personal brand, or a professional brand.  We at 10 Plus Bran...
Listen
Watch
Mark as Played
In the age of AI, your greatest competitive advantage may no longer be technology—it may be brand trust. As AI-generated content floods the internet with what many now call AI slop, business leaders face a defining challenge: How do you build a brand that customers actually trust?

In this episode, Joanne Z. Tan explores why trust, authenticity, and human judgment are becoming the ultimate brand moat in the AI era, against low-quali...

Listen
Watch
Mark as Played
AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age.

👉 Watch this as a 13-min YouTube video

📖 Read the full article

📬 Subscribe to our free Newsletter: https://10plusbrand.com/newsletter-subscription/

 

To create brand journey in the AI age, you have to learn to sha...

Listen
Watch
Mark as Played
Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of "digital fatigue".

- Read as a blog - Watch as a 8-min video

-Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation.

In today’s AI-driven landscape of digital fatigue, sparking joy is a strategic imperative for building lasting brand equity. Brands that...

Listen
Watch
Mark as Played
I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital dependency that led to more freedom and happiness.

What if the very tools designed to improve your life are quietly diminishing your quality of life?

In this episode, Joanne Z. Tan shares a deeply personal and thought-provoking story about her four-year journe...

Listen
Watch
Mark as Played
User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent or compensation. The Real Price of the Data Land Grab — and Why It Will Backfire

Across industries, companies are spending hundreds of millions to lock in first-party data assets through mergers, acquisitions, and platform capture — tr...

Listen
Watch
Mark as Played
In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from disposable ones? The answer lies in brand equity—the intangible yet powerful force built on trust, authenticity, and meaningful human connection.

In this episode, Joanne Tan of 10PlusBrand and AIXD explores the growing crisis of credibility in the AI age and reveals...

Listen
Watch
Mark as Played
AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come with them.

In this episode, Joanne Z. Tan breaks down the strategic reality behind AI avatars, AI agents, digital humans, and virtual influencers, and why they are redefining customer experience and user expectations across industries. ...

Listen
Watch
Mark as Played
What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity?

Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand differentiation, AI era branding, AI experience design, AIXD™.

A brand moat is built on trust, identity, and user experience — assets AI and competitors cannot easily replicate.

In an era where AI accelerates commoditization and competiti...

Listen
Watch
Mark as Played
Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search?

If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT.

As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just how they browse, the brands that thrive will be the ones that stop optimizing for search engines and start optimizing for large language mod...

Listen
Watch
Mark as Played
The Strategic Divide That Will Define the AI Native Age

To watch it as a 3-min video

To read it as a 1-min blog 

Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving?

I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alternative, no negotiation. I deleted...

Listen
Watch
Mark as Played
Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace

When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with playful confidence: it matched her hair color. To her, the medal was just a physical object. Something she could even lose.

What she refu...

Listen
Watch
Mark as Played
With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX.

UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is t...

Listen
Watch
Mark as Played
AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers

AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations where intelligence is built into every layer. Instead of rules-based logic and siloed data, AI Native models rely on connected, data-driven e...

Listen
Watch
Mark as Played
This is  a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?"  using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey.

To watch it as a 2-min video

To read it as a blog 

 

A tiny creek 

In the high country of Yosemite

Born of melting snow

Filtered through the clefts of granite

Streaming down a thawing peak.

 

Dripping, dro...

Listen
Watch
Mark as Played
What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences.

👉 To watch this short intro as a 2-min video

👉 To read this short intro as a 1-min blog

👉 This intro leads to the full article available for a small fee.

You will learn:

- Facts...

Listen
Watch
Mark as Played
Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image.

👉 To watch this short intro as a 2-min video

👉 To read this short intro as a 1-min blog

Now let me ask you something.

If AI can generate a logo in 30 seconds… If Canva can give you 15 brand kits before lunch… If everyone has access to the same tools…

...

Listen
Watch
Mark as Played
Your brand identity isn’t about design first. It’s about decoding your brand DNA.  - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique?

👉 To watch this short intro as a 2-min video

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  It comes with a video ...

Listen
Watch
Mark as Played
Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition.

In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ cl...

Listen
Watch
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Hey Jonas!

    Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.

    The MeatEater Podcast

    Building on the belief that a deeper understanding of the natural world enriches all of our lives, host Steven Rinella brings an in-depth and relevant look at all outdoor topics including hunting, fishing, nature, conservation, and wild foods. Filled with humor, irreverence, and things that will surprise the hell out of you, each episode welcomes a diverse group of guests who add their own expertise to the vast world of the outdoors. Part of The MeatEater Podcast Network.

    The Global Story

    Where the world and America meet, with episodes each weekday. The world is changing. Decisions made in the US and by the second Trump administration are accelerating that change. But they are also a symptom of it. With Asma Khalid in DC, Tristan Redman in London, and the backing of the BBC’s international newsroom, The Global Story brings clarity to politics, business and foreign policy in a time of connection and disruption. Come and join us our live event. You can register for Castfest tickets here: https://www.bbc.co.uk/showsandtours/shows/castfest-2026

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices