Explain This Book To Me

Explain This Book To Me

In the Explain This Book To Me podcast, host, Joshua Lipstone sits down with authors, thought leaders, and visionaries to explain the book to the Loyal Readers and ask the guest the questions that we all have. The genesis of the podcast came from Josh's desire to improve himself and better his insurance agency. As he began to read books on leadership and sales he was left with almost as many questions as he had when he first opened the book. Thus the idea of creating the podcast came to be and he has the privilege to learn directly from those he aspires to be like.

Episodes

Book 5, Episode 3: Best Version Possible. Chapters 9-11.

March 15, 2022 • 59 mins
In the third and final episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone concludes his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 9-11 of BVP and learn how to define your PODs, what accountability and leadership look like, and answer the question Why Not You? To purchase the book please visit this link, Sitkins Book, and to watch the documentary about t...
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Book 5, Episode 2: Best Version Possible. Chapters 5-8.

March 8, 2022 • 57 mins
In the second episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone has the honor of sitting down with the co-author of the book Best Version Possible, Roger Sitkins. They discuss chapters 5-8 of BVP and learn about overcoming team members' objections, how to narrow it down to one thing, how to turn your team members into a high-performing team, and making sure your FIC pipeline is overflowing. To purchase the bo...
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Book 5, Episode 1: Best Version Possible. Chapters 1-4.

March 1, 2022 • 48 mins
In the first episode of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone begins his discussion with the co-author of the book Best Version Possible, Brent Kelly. They discuss chapters 1-4 of BVP and learn about how much money an agency owner can leave on the table when they go to sell, the seven deadly traps to avoid, how to gain clarity as an agency owner, and becoming your best version possible. To purchase the book ...
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Book 5, Episode 0: Best Version Possible. The Roadmap.

February 21, 2022 • 6 mins
In episode 0 of Book 5 of the Explain This Book To Me Podcast, Josh Lipstone provides the roadmap for the Best Version Possible book written by co-authors Brent Kelly & Roger Sitkins of the Sitkins Group. Josh provides a 50,000-foot view for each chapter and what the Loyal Readers can expect from the next three episodes. To purchase the book please visit this link, Sitkins Book, and to watch the documentary about the book please v...
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Book 4, Episode 3: The Buyer's Journey Part 2

March 24, 2021 • 59 mins
In the third episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They continue their discussion of the buyer's journey and how to use video in the Consideration, Decision, and Post-Sale stage. We also learn about a mutual hatred for cooking blogs. Episode Highlights: Tyler gives a piece of advice to those who are considering writing a book. (1:13...
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Book 4, Episode 2: The Visual Age & The Buyer's Journey Part 1

March 17, 2021 • 64 mins
In the second episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone sits down with co-author of The Visual Sale, Tyler Lessard. They discuss Tyler's journey into the world of video, how the evolution of buyer behavior has changed and how to use video during the awareness stage of the buyer's journey. We also hear about a conversation that Tyler had with his son when he began writing the book. Episode Highlig...
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Book 4, Episode 1: The Art Of Video For Sales & Creating A Culture Of Video In-House

March 10, 2021 • 69 mins
In the first episode of Book 4 of the Explain This Book To Me podcast, host Josh Lipstone, begins his discussion with co-author of The Visual Sale, Marcus Sheridan. They discuss the six types of videos that you need to produce for your business, how to find & hire a videographer, and how to get buy-in from your team on embracing video. And you'll find out what Marcus' favorite book of all time is. Episode Highlights: What does Ma...
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Book 3, Episode 6: Influence In Social Media - But Wait, There's More

October 26, 2020 • 64 mins
In the sixth and final episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how to use the principles of influence in social media and some of the stories that didn't quite fit into other parts of the book. And Brian teaches us his secret to happiness. Key Quotes: “I came up with a personal brand at the time, and my slogan was ‘when it need...
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Book 3, Episode 5: Business Case Studies In Influence

October 19, 2020 • 57 mins
In the fifth episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how the principles of influence impacted others in very well known and public situations and what the company or person should have done. And you'll find out if Brian was able to put his daughter on a plane after watching the movie Taken. Key Quotes: “I think being so rooted...
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Book 3, Episode 4: Business Tips To Impact The Bottom Line

October 12, 2020 • 53 mins
In the fourth episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss how Brian has used the principles of influence that was discussed in episode 2 in real life situations. And at the end, you'll want to buy as many yellow sticky notes as possible. Key Quotes:  “Book two differs a little bit from the book we're talking about in it is a ver...
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Book 3, Episode 3: Other Persuasion Tools For Your Tool Belt

October 5, 2020 • 50 mins
In the third episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author Brian Ahearn. They discuss the other tools that the Loyal Readers will need in their tool belt to get someone to say Yes to them. And you'll learn why you should always use your four-digit birth year and not your two-digit birth year. Key Quotes:  “Unlike the principles of influence, those that can be ...
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Book 3, Episode 2: The Principles Of Ethical Influence

September 28, 2020 • 68 mins
In the second episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone continues his discussion with the author, Brian Ahearn. They discuss the seven principles of influence, how to use them, the power that they have, and how to get someone to say Yes. And you'll hear how one of the principles caused Josh to buy a backpack leaf blower, but you'll have to listen to find out why.   Episode Highlights: How did Bri...
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Book 3, Episode 1: Foreword. Professional Success And Personal Happiness. Why Influence Is All About PEOPLE.

September 21, 2020 • 69 mins
In the first episode of Book 3 of the Explain This Book To Me podcast, host Josh Lipstone begins his discussion with the author of the book Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, Brian Ahearn. They discuss why Brian wrote the book, what the Loyal Readers will learn by the end of the series, and what the word PEOPLE actually means. And there's a chance a popular Marvel character w...
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Book 2, Episode 6: The Meeting & The Client Experience. Chapters 12 & 13. We Arrive At The Final Meeting To Close The Prospect And Learn The Foundation To Providing A Client Experience Unlike Any Other

September 14, 2020 • 45 mins
In this episode of the Explain This Book To Me podcast, host Josh Lipstone concludes his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how everything leading up to this moment has prepared us to close the deal and how to provide the client experience that no one has seen before. And David lets us in on a secret about his upcoming book.   Episode Highlights: How is David feeling with thi...
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Book 2, Episode 5: Setting Appointments. Chapters 9–11. How You Book, How You Confirm, And How You Prepare For Your Appointments Will Set You Up For Success Or Failure

September 7, 2020 • 42 mins
In today's episode of the Explain This Book To Me podcast, host Joshua Lipstone, continues his discussion with David R. Carothers, CIC, CRM, the author of the book, The Extra 2 Minutes They discuss the steps you need to take to book the appointment, how to confirm the appointment, and how you need to prepare for the appointment. You even hear a dad joke or two, but you’ll have to listen to hear.   Episode Highlights: David shares ...
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Book 2, Episode 4: Marketing Part 2. Chapter 6-8. It's All About The Creative Follow-Ups

August 31, 2020 • 64 mins
In this episode, host Joshua Lipstone of The Explain This Book To Me podcast continues his discussion with David R. Carothers, CIC, CRM, the author of the book, The Extra 2 Minutes. They discuss how important the followup is after your marketing drop, how you need to be creative to gain extra touches with the prospect, and what to do if that first marketing drop didn't go exactly as planned.   Episode Highlights: What is the ideal...
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Book 2, Episode 3: Marketing Part 1. Chapters 4 & 5. How You Look & Present Yourself Matters Along with How You Actually Make Your First Contact with Your Prospect Will Set You Up for Success

August 24, 2020 • 57 mins
In this episode, host Joshua Lipstone of The Explain This Book To Me podcast continues his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how making that first impression matters more than you think, to make sure that you dress for your day, and whether it matters if you do or do not wear socks. They also discuss how that first contact will go and how it will set you up for success moving...
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Book 2, Episode 2: Prospecting. Chapters 2 & 3. Do You Want to Figure Out and Find Your Ideal Prospect?

August 17, 2020 • 64 mins
In this episode host, Josh Lipstone of The Explain This Book To Me podcast continues his discussion with David Carothers, the author of the book, The Extra 2 Minutes. They discuss how to identify and locate your ideal prospect. And you may hear how David's mind was blown away from something that was discussed in Book 2, Episode 1, but you'll have to download this episode to find out. Episode Highlights: What are the things from th...
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Book 2, Episode 1: Foreword, Equipping for Battle, & Chapter 1. The Origin Story, What You Need to Be Equipped for Battle, and Writing Your Business Plan

August 10, 2020 • 78 mins
In this episode, host Josh Lipstone of The Explain This Book To Me podcast sits down with David Carothers, the author of the book, The Extra 2 Minutes: How spending an extra 2 minutes on nearly anything in your sales career will take you from good to “best in class.” to discuss David's favorite client, how selling fruit at school gets you in trouble with the principal, how his sales process has followed him from the hollers of West...
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Book 1, Episode 7: Chapter 15 & The Great Separator. What Did the Modern Customer Experience Look like in 2015 and What Does the Great Separator Mean for 2020 & Beyond?

August 4, 2020 • 89 mins
In this episode of Explain This Book To Me podcast, host Josh Lipstone continues his conversation with Jason Cass, author of Customer Service Is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition. In the final episode of Book 1, Customer Service is Just Foreplay: The Modern Customer Experience Will Separate You From Your Competition, Josh and Jason finish the book and talk about what is next. How ...
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