Question Authority

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

Episodes

Conversion Rate Optimization With Drew Himel

July 22, 2021 • 19 mins

We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

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Shane Pittson: Quip Head Of Growth & Marketing

July 7, 2021 • 17 mins

We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

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Customer Experience with Alex Genov

June 23, 2021 • 23 mins

We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

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Zero-Party Data with Gen Furukawa

June 9, 2021 • 21 mins

We ask about zero-party data with Gen Furukawa of Prehook.

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Quant Vs. Qual with Sam Deutsch

May 26, 2021 • 14 mins

We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

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Behavioral Science with Lilly Kofler

May 12, 2021 • 21 mins

We ask about behavioral science with Lilly Kofler.

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Survey Research with Sam McNerney

April 28, 2021 • 17 mins

We ask about survey research with Sam McNerney.

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Offline Attribution with Krystina Rubino

April 23, 2021 • 22 mins

We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

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Ethnography with Allison Braund-Harris

April 23, 2021 • 22 mins

We ask about ethnography with Allison Braund-Harris of Hardly.

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Trailer

April 23, 2021 • 1 min

A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.

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