Modern Marketing Messages

Modern Marketing Messages

The Modern Marketing Messages Podcast discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything in between. Modern Marketing Messages is brought to you by Americaneagle.com Studios; subscribe today for exciting new episodes.

Episodes

November 20, 2023 28 mins
In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum. This podcast is brought to you by Americaneagle.com Studios. Connect w...
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In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketin...
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October 13, 2023 43 mins
The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic a...
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In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing o...
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Discover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and stra...
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Dive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning. This podcast is brough...
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Explore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook...
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Learn how Americaneagle.com transformed Wastebuilt’s digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us on this episode is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result of their new digital presence, Wastebuilt’s new website sets a solid foundation for future g...
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Learn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketi...
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Discover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices. Check out Part 2 of this episode here. This podcast is brought to you by Americaneagle.com Studios. Connect with...
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The world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com. With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies ...
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In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical st...
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In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance and personal development. For over...
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In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey b...
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In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Americaneagle.com and others to comply ...
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In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position a...
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March 20, 2023 44 mins
In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more. Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing str...
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Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discu...
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In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show. They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforc...
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In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space. According to Siteimprove's data research,...
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