How I Do Content

If you’ve got a launch next month, your pre-launch strategy will make or break your results.

Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.

I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying.

So if you’ve been faffing ar...

I’ve just wrapped up the most recent launch of my program Micro Messaging.

And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.

So this meant that my messaging + marketing needed to be on point. 

I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice.

So in today’s episode, I’m...

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.

So it’s time to put on your big girl pants and get this shit sorted ri...

Let’s be real – there’s a lot of advice online about how to “build authority” in your content.

Advice like…

Show up every day and the right people will find you…

Just keep adding value and it’ll pay off eventually….

Talk about your client results more…

But no one tells you the practical things you can do to actually “build authority” through your copy and content. 

Until now! Because on today’s episode of the How I Do Content Podcast I’m...

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook."

Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand…

But the time yo...

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break through.

You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not.

So why does this keep happening no matter what you do? 

If you’ve ticked all the boxes...

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…

But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working.

If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way.

Because today I’m joined by digital marketing strategist Carly Smith – the no-BS con...

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. 

To recap these are the previous Messaging on the Mic Wizards: 

In Volume 1, I reviewed the messaging of a funnel and automation wizard.

In Volume 2, I reviewed the messaging of a career coach.

And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.

So if you haven’t listened ...

It’s another episode of Messaging on the Mic.

This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.

In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.

And in Volume 2 I reviewed the messaging of a Career Coach.

So if you haven’t listened to Volume 1 and Volume 2 you can check them out first.

And today’s featured wizard is a motherhood mentor and matrescence guide.

Ready to Make Your Off...

It’s time for me to review another biz wizard’s messaging + marketing…

Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. 

If you haven’t yet listened to Volume 1, where I reviewed the mes...

It’s my favourite time of the year – Messaging on the Mic is BACK!

If you’re new to Messaging on the Mic Series let me get you up to speed.

Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.

Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so the...

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no...

You know that moment in business when you look around and think…

“How did I end up here?”

The money’s coming in… 

You’re good at what you do…

But everything feels heavier than it should. 

Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you.

If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).

Today I’m j...

Welcome to Episode 200 of the How I Do Content Podcast! 

Two hundred episodes.

Most podcasts don’t even make it past episode 10.

It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.

And you know what’s wild?

When I go back and listen to past episodes (usually wh...

Everyone and their dog is using ChatGPT to write their content right now.

Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”

But let’s be honest – is it actually saving you time?

Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails.

But before you downlo...

You know what you don’t see on the highlight reel?

The breakdowns behind the breakthroughs.

The resilience it takes to keep showing up when it would be easier to walk away.

The real, messy, magical journey behind building a business, a family, and a damn legacy.

Today’s guest on the How I Do Content Podcast knows exactly what it takes.

Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australi...

You’re doing all the things.

• You’re posting on Instagram.
• You’re emailing your list. 
• Your offer is solid

You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose.

So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?”

If you’re wondering why the heck you...

So many business owners tell me they want to start a podcast…

But then the doubts creep in:

What would I even talk about?

Will anyone listen?

Isn’t podcasting a lot of work?

Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough.

And perhaps this sounds familiar?

That’s exactly why I invited today's guest Laura McRae onto the How I Do Content...

If you have an offer that isn’t selling and you default reaction is to consider:

• Lowering your prices
• Creating a new offer (particularly a low ticket offer 👀)
• Creating a new lead magnet 
• Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊)

FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!!

You’re looking for the solution to your sales problem in ALL the WRONG places.

What if I told you that none of th...