How I Do Content

Let’s be real – Instagram in 2025 feels like a bit of a dumpster fire.

Engagement is in the dungeon with the trolls, everyone and their bot is posting the same AI generated rubbish and every second reel is promising to help you go viral if you “just use this trending hook."

Right now you’re doing your best to keep up – posting consistently, dabbling in reels, stories, carousels, whatever the Instagram gods demand…

But the time yo...

There often comes a point in your business where your strategy’s solid, you’re sharing content and showing up consistently…

But then it feels like you’ve reached a limit that you can’t quite break through.

You’re stuck at the same income level, your audience isn’t growing and you feel like everyone is quantum leaping to the next level…but you’re not.

So why does this keep happening no matter what you do? 

If you’ve ticked all the boxes...

You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out…

But your content feels meh, your community’s gone quiet, and deep down, you’re wondering if any of it is actually working.

If you’re feeling that – today’s episode of the How I Do Content Podcast is going to hit in the best kind of way.

Because today I’m joined by digital marketing strategist Carly Smith – the no-BS con...

Welcome back to Messaging on the Mic!

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. 

To recap these are the previous Messaging on the Mic Wizards: 

In Volume 1, I reviewed the messaging of a funnel and automation wizard.

In Volume 2, I reviewed the messaging of a career coach.

And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.

So if you haven’t listened ...

It’s another episode of Messaging on the Mic.

This is the 3rd week of this 4 week mini-series inside the How I Do Content Podcast.

In Volume 1 I reviewed the messaging of a Funnel and Automation wizard.

And in Volume 2 I reviewed the messaging of a Career Coach.

So if you haven’t listened to Volume 1 and Volume 2 you can check them out first.

And today’s featured wizard is a motherhood mentor and matrescence guide.

Ready to Make Your Off...

It’s time for me to review another biz wizard’s messaging + marketing…

Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. 

If you haven’t yet listened to Volume 1, where I reviewed the mes...

It’s my favourite time of the year – Messaging on the Mic is BACK!

If you’re new to Messaging on the Mic Series let me get you up to speed.

Messaging on the Mic is a 4 week mini-series on the How I Do Content Podcast.

Anyone in my community can apply (if you’re brave enough) and then I select 4 businesses to feature on these episodes. I review their messaging and share my recommendations for how they can upgrade their messaging so the...

One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”

Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.

BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no...

You know that moment in business when you look around and think…

“How did I end up here?”

The money’s coming in… 

You’re good at what you do…

But everything feels heavier than it should. 

Your offers feel off, your content feels forced and deep down, you’re wondering if the business you’ve built is still right for you.

If you’re nodding along, this episode of the How I Do Content Podcast is going to hit hard (in the best way).

Today I’m j...

Welcome to Episode 200 of the How I Do Content Podcast! 

Two hundred episodes.

Most podcasts don’t even make it past episode 10.

It’s been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what’s hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.

And you know what’s wild?

When I go back and listen to past episodes (usually wh...

Everyone and their dog is using ChatGPT to write their content right now.

Outsourcing captions, emails, even entire launch plans all in the name of saving time and “working smarter.”

But let’s be honest – is it actually saving you time?

Or do you need to constantly tweak, reprompt and rewrite what it spits out because it sounds like everyone else or worse like a robot that’s read one too many bro-marketing emails.

But before you downlo...

You know what you don’t see on the highlight reel?

The breakdowns behind the breakthroughs.

The resilience it takes to keep showing up when it would be easier to walk away.

The real, messy, magical journey behind building a business, a family, and a damn legacy.

Today’s guest on the How I Do Content Podcast knows exactly what it takes.

Sonja Pototzki-Raymond (aka Sonja the Search Queen) is the CEO of The Search Republic (one of Australi...

You’re doing all the things.

• You’re posting on Instagram.
• You’re emailing your list. 
• Your offer is solid

You’re casting content spells left and right – but the likes are low, the DMs are dead, and the sales? Missing like Voldemort’s nose.

So, naturally, your brain spirals into the usual suspects: “Is it my messaging? Is it my audience? Is it the algorithm? Or does the universe just hate me?”

If you’re wondering why the heck you...

So many business owners tell me they want to start a podcast…

But then the doubts creep in:

What would I even talk about?

Will anyone listen?

Isn’t podcasting a lot of work?

Or they do start a podcast, make it to episode 5 and then it fizzles out because they’re burnt out, overwhelmed, and not seeing results fast enough.

And perhaps this sounds familiar?

That’s exactly why I invited today's guest Laura McRae onto the How I Do Content...

If you have an offer that isn’t selling and you default reaction is to consider:

• Lowering your prices
• Creating a new offer (particularly a low ticket offer 👀)
• Creating a new lead magnet 
• Or getting ChatGPT to pump out more content for you (or turn you into a Barbie 🙊)

FOR THE LOVE OF DOGS PLEASE STOP!!!!!!!!!!!!!!!!

You’re looking for the solution to your sales problem in ALL the WRONG places.

What if I told you that none of th...

I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail…

“I LOVE your launch content Tahryn!” 

And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.

Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and int...

I’ve spent the month of March travelling the East Coast of Australia on my 40th Birthday Tour.

Last year I thought to myself “you only turn 40 once Tahryn” – so why not spend the entire month of March on the East Coast visiting my favourite city and spending time with some of my favourite people.

Now this wasn’t a full holiday because I also decided if I was going to be away and doing cool shit I may as well time it around the launch...

I want to address the dementor in the room.

Because I’m in the thick of the launch for Micro Messaging which means I’m having a whole bunch of sales conversations.

Not to mention I’m also chronically online so I see a lot of the same conversations being shared through content right now.

There’s a lot of uncertainty in the air. Conversations around economic instability, inflation and recession are everywhere. And then there’s the polit...

Creating and sharing content in 2025? It can do your head in right?!

On one hand, there’s more content than ever. You’ve got every guru and their dog is telling you how to 10x your business on Instagram, trends come and go faster than you can say “algorithm,” and AI has made content creation easier and quicker than ever before.

But despite all this, why does content creation still feel so damn hard?

Between the unpredictable political...