How I Do Content

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.

Because in your head, the offer makes total sense.

You know the depth of the work.

You know the results people can get.

You know how much thought, experience and care has gone into creating it.

But translating all of that into a sales page or an email that actually moves your ideal client to take a...

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.

They told me

• I want my messaging to be more specific – I know I speak to everyone and no one at the same time.
• Another said: I want my client to read my offer and feel like THIS IS FOR ME.
• Someone else said: my retreat feels like an obvious yes to me – I just need my p...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.

And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.

And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have.

The gurus are constantly telling you that you need MORE – more followers, more views, mo...

One of my biggest beliefs in business is that → better questions = better results.

I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my coach determines the quality of the outcomes we create together.

The questions you ask reveal what you believe is possible, where you're focused, and most importantly, they determine the actions y...

Last year I took a risk when I made the decision to evolve my program Micro Messaging.

Not because it wasn’t working or selling – it was working + selling very well actually.

But I was in a season of reevaluating how I wanted to run my business…

And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later.

Instead of “waiting” until I was more ready ...

We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.

I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. 

But the truth about what offers really sell especially in 2026 – well that might surprise you. 

It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they ...

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be). 

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something ...

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses. 

Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads. 

And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade.

When I started my business 7 year...

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. 

It goes a little something like – AI this, authenticity that, blah blah blah. 

And look, I'm not saying those things don't matter but here's what I think everyone's missing…

None of that matters if you don't understand what's happening with your actual humans – your potential clients, your custome...

Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year! 

To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period. 

And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat.  

The pattern is that people sim...

So here we are – the final episode of the How I Do Content Podcast in 2025.

Can you believe we started this year on Episode 182 and 12 months later closing the year with Episode 230. 

And 2025 has been interesting right?!

So before I turn off the mic for the 2025 season, I’m going to use this episode to reflect on the past 12 months.

I’m a big believer that taking the time to reflect on your year actually helps you to evolve and grow e...

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voic...

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year. 

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business. 

This is something I do every year around this time bec...

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your m...

When it comes to AI, you might feel a little conflicted.

Curious? Yes.

Interested? Definitely.

But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet?

And trust me – you’re not alone.

So many women in business feel the exact same mix of fascination and fear when it comes to using AI.

And, to be honest, I feel the same hesitation towards AI.

But I also know that when you know how to use it...

There are only a few weeks left where you have the undivided attention of your audience.

Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.

So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now. 

After over 6 years in business I se...

Business is a numbers game but sometimes people over-obsess with the numbers.

They think more followers, more email subscribers, more leads = more sales. 

But that’s not always the case.

Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…

But if they’re not ready to buy, it doesn’t matter.

You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than con...

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content… 

But you’re still not sure what’s actually working.

If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else.

And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounde...

Ever feel like you’re doing all the right things in business, but it still doesn’t quite click in the way that you want it to?

You’re following the strategies, trying to keep up with the trends, showing up how you “should” – yet somehow, it all feels a little off.

Well that’s usually because the magic doesn’t come from following someone else’s rulebook – it comes from understanding your own.

And that’s exactly what today’s episode of ...