How I Do Content

Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voic...

Can you believe that in just over a month we’ll be waving bye bye-bye-bye to 2025 and welcoming in 2026 – that’s wild right?!

I swear to dog we started 2025 like 5 minutes ago – but here we are white knuckling it until the end of the year. 

And I don’t know about you, but I’ve already started thinking about and planning what 2026 is going to look like for myself and the business. 

This is something I do every year around this time bec...

Every year it happens.

You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.

And then by mid-February… you’re right back in reactive mode wondering what the hell happened.

In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your m...

When it comes to AI, you might feel a little conflicted.

Curious? Yes.

Interested? Definitely.

But also wondering – how do I use AI and not end up sounding like every other basic witch on the internet?

And trust me – you’re not alone.

So many women in business feel the exact same mix of fascination and fear when it comes to using AI.

And, to be honest, I feel the same hesitation towards AI.

But I also know that when you know how to use it...

There are only a few weeks left where you have the undivided attention of your audience.

Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.

So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you’re filling your sales pipeline with dream, fully-aligned clients now. 

After over 6 years in business I se...

Business is a numbers game but sometimes people over-obsess with the numbers.

They think more followers, more email subscribers, more leads = more sales. 

But that’s not always the case.

Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…

But if they’re not ready to buy, it doesn’t matter.

You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than con...

In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content… 

But you’re still not sure what’s actually working.

If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else.

And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounde...

Ever feel like you’re doing all the right things in business, but it still doesn’t quite click in the way that you want it to?

You’re following the strategies, trying to keep up with the trends, showing up how you “should” – yet somehow, it all feels a little off.

Well that’s usually because the magic doesn’t come from following someone else’s rulebook – it comes from understanding your own.

And that’s exactly what today’s episode of ...

When most business owners hear the word tech, they instantly want to hide under their desk.

Because for so many, tech = stress. Funnels, automations, integrations, CRMs… it all sounds like another language.

And instead of helping you sell more, it usually feels like it’s stopping you from doing the things that actually make you money.

But what if your systems weren’t something you were scared of – what if they were the secret to scali...

Welcome back to Part Two of this special mini-series on the How I Do Content Podcast.

Over the past couple of weeks I’ve been busy auditing content – in fact I’ve done well over 20 content audits.

And in doing these audits, I noticed two big mistakes that kept popping up.

In Part One, I shared the first big mistake – no urgency. So if you missed that one, definitely go back and listen, because creating urgency in your content is one o...

Over the last couple of weeks, I’ve completed more than 20 content audits.

These included free Instagram Post Audits and in-depth content reviews for my clients. And one thing kept standing out...

There are common mistakes showing up again and again – mistakes that are costing people sales.

As we head into Q4 (aka peak selling season), you want your content to actually help you make sales. 

So in this two-part series of the How I Do Co...

Ok, let’s talk about the dementor in the room – content in 2025.

Unless you’ve been living in a cupboard under the stairs you would know that creating content right now just isn’t hitting the same.

Your posts get likes, sure. Your stories get views, but only when you share your dog or your coffee order – not your actual offers.

And everywhere you scroll, it feels like everyone’s saying the exact. same. thing.

You can’t ignore it any lo...

A hot topic of conversation in my world right now is around burn out and business models.

More specifically, when you’re at a stage in your business where you know you want to make some changes (perhaps you want to transition away from 1:1 or trading time for money), BUT the thought of making those changes feels like a lot

It feels like you have to scrap everything and start from scratch. But that kind of thinking is exactly why you ...

Creating content isn’t meant to be that Sirius…

But recently I’ve found myself feeling really bored by content, especially on social media. 

Bored creating my own content.

Bored scrolling through my feed and seeing the exact same content on repeat.

And worst of all…I’m bored seeing everyone sound exactly the same.

AI has really stripped the human magic of social media.

Instead of creating content that’s fun, bold and unmistakably you…it’...

Business growth is the ultimate goal for so many business owners. 

I mean you started your business for the amazing opportunities that are available to you right?

But when you’re ready to step into that next level of business, so many people make the mistake of chasing the shiny external stuff – the viral post, the quick hack, the latest marketing trend that promises instant results.

And while those things might feel exciting in the m...

It should come as no surprise to you that messaging is my favourite business spell.

It’s something I use on repeat in my business…

It’s how I support my clients, the anchor point I base all my work around, and the key to EVERYTHING I do in my business.

I know it can be a game-changer for any business – no matter what industry or stage of business…

But it can get outshined by the shiny, sexier aspects of business like

• The latest Inst...

If you’ve got a launch next month, your pre-launch strategy will make or break your results.

Because here’s the truth – what you do before cart open determines how smooth, stress-free, and successful your launch will be.

I’ve just wrapped up my most easeful and fun launch yet, and I’m here to make sure you avoid the common mistakes that slow sales, spike stress, and leave you wondering why no one’s buying.

So if you’ve been faffing ar...

I’ve just wrapped up the most recent launch of my program Micro Messaging.

And even though I’ve launched this offer 3 times before – this launch marked a new evolution of Micro Messaging.

So this meant that my messaging + marketing needed to be on point. 

I already knew the program was magic – but if my dream clients didn’t see that instantly, they wouldn’t choose it. My job was to make it the obvious choice.

So in today’s episode, I’m...

I know you probably didn’t start your business because you’re obsessed with systems and processes.

But this comes with the territory of running a business.

And if your client journey is clunky, your backend is pure chaos, and your business runs off vibes and feelings instead of systems – you could be leaking time, money, and dream clients without even realising it.

So it’s time to put on your big girl pants and get this shit sorted ri...