How I Do Content

Seven years ago I put on my wizard cloak and stepped into The Social Bolt for Day 1 of running my own business. 

On that day, I fulfilled my dream of becoming a stay-at-home dog mum. And over the last seven years I’ve experienced some epic highs and equally epic lows but I’m still here 7 years later – and that needs to be fucking celebrated. 

So in today’s episode of the How I Do Content Podcast, I'm...

As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop. 

Every piece of content looks and sounds exactly the same. 

And the impact of this sea of AI slop, is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations.

This isn’t fear-mongering eithe...

After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251. 

Because NGL, I had absolutely nothing planned. 

Now I can obviously, quite easily come up with an idea but how do you follow episode 250?

Enter Karen – who slid into my DMs and suggested I record a personal episode about my background and who I am now.

Which is a great idea (thanks Karen) b...

When I started this podcast 5 years ago, I could never imagine how much it would change my business and me as a person.

I started it because I was OVER Instagram and being told I had to point and dance in Reels otherwise I’d get left behind. 

But it gave me WAY more than just proving those gurus wrong. Because not only did I NOT get left behind, but:

• I’ve gained so much confidence from using my voice.
• I’ve in...

I have a confession to make.

Even though I’m a messaging + marketing wizard and I love creating content…

I hate creating content for Instagram right now.

I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.”

I hate that every piece of content is about how to use AI to replace tasks th...

The online business world has a visibility problem. 

And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.

If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. 

You just haven't found your version of visibility yet.

Because here's the thing – getting in front of the ...

Most business owners are really good at what they do. Like, genuinely talented. 

But when it comes to writing about what they do? It often falls a bit flat.

And the frustrating part is that it's got nothing to do with their writing ability.

And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.

AI can't replicate you – it can't mine your lived experience, your perspective...

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t...

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire.

Last week was Part 1 – the Launching a New Offer Edition. So if you missed it, g...

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. 

I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales.

So I...

I committed the cardinal sin of messaging – I spoke to the wrong person.

Yes, even a messaging + marketing wizard like me makes mistakes

And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll. 

Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can d...

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.

And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes.

What people want.

Where they’re stuck.

What’s not clicking.

And girl, we need to have an honest conversation about your marketing.&n...

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?

Because what I see most people do is make it mean something about themselves. 

I'm not good enough. 

My offer isn't good enough. 

Maybe I should just burn my business to the ground and start from scratch. 

So from that place of self-doubt, they start dismantling eve...

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.

Because in your head, the offer makes total sense.

You know the depth of the work.

You know the results people can get.

You know how much thought, experience and care has gone into creating it.

But translating all of that into a sales page or an email that actually moves your idea...

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.

They told me

• I want my messaging to be more specific – I know I speak to everyone and no one at the same time.
• Another said: I want my client to read my offer and feel like THIS IS FOR ME.
• Someone else said: my retreat feels like an obvious yes to me – I ju...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.

And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.

And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have.

The gurus are constantly telling you that you need MORE – more ...

One of my biggest beliefs in business is that → better questions = better results.

I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my coach determines the quality of the outcomes we create together.

The questions you ask reveal what you believe is possible, where you're focused, and most importantly, they determine the actions ...

Last year I took a risk when I made the decision to evolve my program Micro Messaging.

Not because it wasn’t working or selling – it was working + selling very well actually.

But I was in a season of reevaluating how I wanted to run my business…

And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later.

Instead of “waiting...

We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.

I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. 

But the truth about what offers really sell especially in 2026 – well that might surprise you. 

It’s this kinda discourse that often leads to brilliant + bright wizards (...