How I Do Content

I have a confession to make.

Even though I’m a messaging + marketing wizard and I love creating content…

I hate creating content for Instagram right now.

I hate opening Instagram and constantly hearing “AI just killed [insert latest industry] so if you don’t wanna die get on board the AI train.”

I hate that every piece of content is about how to use AI to replace tasks that quite frankly don’t ...

The online business world has a visibility problem. 

And I don't mean there's not enough of it. I mean the advice is almost always the same: post every day, go live, do the Reels, build in public, be seen.

If you're someone who reads that list and feels your nervous system quietly revolt – you're not broken. 

You just haven't found your version of visibility yet.

Because here's the thing – getting in front...

Most business owners are really good at what they do. Like, genuinely talented. 

But when it comes to writing about what they do? It often falls a bit flat.

And the frustrating part is that it's got nothing to do with their writing ability.

And in a world where everyone is reaching for AI to write their content, this problem is only getting worse.

AI can't replicate you – it can't mine your lived experience, your perspec...

If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire.

So far we’ve covere...

Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don't even hesitate to hire.

Last week was Part 1 – the Launching a New Offer Edition. So if you missed it...

Over the past 7 years, I’ve been the go-to messaging and marketing strategist working with hundreds of small business owners and founder-led brands across a huge range of industries – from therapists and lawyers to coaches, creatives and wellness practitioners. 

I’ve never met a business model or offer I don’t know how to sell, and every single offer I’ve launched in my business has made sales.

So I wanted to do a little mini-series ...

I committed the cardinal sin of messaging – I spoke to the wrong person.

Yes, even a messaging + marketing wizard like me makes mistakes

And sure, I could pretend like it didn’t happen and not share this with you (because most people would) – but that’s not how I roll. 

Plus I think it’s helpful for you to understand what happens when your messaging doesn’t quite hit the mark AND what you can do to fix it moving forward. 

So in today’s...

I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks deep in conversation with my people.

And while yes, the goal is always sales, it’s also one of the best ways to see what’s actually going on behind the scenes.

What people want.

Where they’re stuck.

What’s not clicking.

And girl, we need to have an honest conversation about your marketing. 

Because I’m seeing a BIG gap between ...

If your messaging was working 12 months ago and, fast-forward to today, it's no longer working the same way, what would be your first instinct about why?

Because what I see most people do is make it mean something about themselves. 

I'm not good enough. 

My offer isn't good enough. 

Maybe I should just burn my business to the ground and start from scratch. 

So from that place of self-doubt, they start dismantling everythi...

There’s something that almost every single business owner struggles with at some point (even me!) – and that’s talking about your own offer.

Because in your head, the offer makes total sense.

You know the depth of the work.

You know the results people can get.

You know how much thought, experience and care has gone into creating it.

But translating all of that into a sales page or an email that actually moves your ideal client to take a...

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.

They told me

• I want my messaging to be more specific – I know I speak to everyone and no one at the same time.
• Another said: I want my client to read my offer and feel like THIS IS FOR ME.
• Someone else said: my retreat feels like an obvious yes to me – I just need my p...

Let’s talk about something that I believe is costing a lot of business owners a lot of money right now.

And you might not be aware you’re even doing this because it’s something the online space has conditioned you to do.

And that’s hyper-fixating on getting more opportunities when you're not even converting the opportunities you already have.

The gurus are constantly telling you that you need MORE – more followers, more views, mo...

One of my biggest beliefs in business is that → better questions = better results.

I know this to be true because, as I’ve honed my skills as a messaging + marketing wizard, the level of questions I ask my community, my clients, and my coach determines the quality of the outcomes we create together.

The questions you ask reveal what you believe is possible, where you're focused, and most importantly, they determine the actions y...

Last year I took a risk when I made the decision to evolve my program Micro Messaging.

Not because it wasn’t working or selling – it was working + selling very well actually.

But I was in a season of reevaluating how I wanted to run my business…

And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later.

Instead of “waiting” until I was more ready ...

We’ve started 2026 with a whole lotta hoopla around what’s “dead” in the online space.

I think I’ve seen every single offer type and marketing channel on its deathbed and we’re only a month into the new year. 

But the truth about what offers really sell especially in 2026 – well that might surprise you. 

It’s this kinda discourse that often leads to brilliant + bright wizards (who have proven offers), suddenly becoming convinced they ...

Something I do constantly in my business and with my clients is auditing messaging to figure out what's actually working and what needs to change.

Because messaging is something you’re always working on, evolving and refining (well you should be). 

Now when people are trying to figure out if their messaging is working and doing its job – they often approach it the wrong way.

They look at vanity metrics, they panic when something ...

So unless you’ve been living under a rock you would know that the start of 2026 has seen 2 of the biggest names in marketing make huge decisions about the future structure of their businesses. 

Jenna Kutcher is pausing her chart-topping Goal Digger Podcast after over 900 episodes and 115 million downloads. 

And Amy Porterfield is retiring her program Digital Course Academy (DCA) after nearly a decade.

When I started my business 7 year...

So, every marketer and their dog is currently sharing their "Top Marketing Trends for 2026" lists. 

It goes a little something like – AI this, authenticity that, blah blah blah. 

And look, I'm not saying those things don't matter but here's what I think everyone's missing…

None of that matters if you don't understand what's happening with your actual humans – your potential clients, your custome...

Welcome back to SEASON 6 of the How I Do Content Podcast and of course Happy New Year! 

To kick off the new year and the first episode back in 2026 I want to speak to something I notice at this time every single year as business owners return to their business after the Christmas / New Year holiday period. 

And as 2026 marks my 7th year in business this is definitely a pattern that plays out on repeat.  

The pattern is that people sim...