The Education Business Podcast
The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.
Episodes
Episode Overview
In this episode of the Education Business Podcast, Claire speaks with former head teacher and chair of governors Craig McKee about his journey from school leadership to building a portfolio of successful education tools.
Craig shares how stepping away from headship in 2021 led him to experiment with building simple online solutions for school...
Episode Overview
In this episode of the Education Business Podcast, Claire Riley speaks with education founder Kate Wadsworth about her journey from classroom teacher to launching What If Education.
Kate shares the moment she realised the education system was pulling her away from the values that first inspired her to teach, and why she made the bold...
In this episode of the Education Business Podcast, Claire Riley sits down with Matthew Curnier — founder of Capital Tuition Group and Tutor Onboarder — to explore the winding road from marine biologist to multi-company education entrepreneur.
Matthew shares how the National Tutoring Programme exposed critical compl...
Overview
In this episode of The Education Business Podcast, Claire Riley is joined by Matt Wilkinson, founder of Restart Tuition. Matt shares his journey from FE lecturer to business owner, the reality of building a tutoring company, and the mindset shifts required to grow sustainably.
They explore how to move from “doing...
What really happens when a teacher leaves the classroom and builds an education business?
In this episode, Claire Riley is joined by John Nichols, President of The Tutors’ Association and founder of an international education consultancy, to unpack the uncomfortable truths about tea...
Podcast Overview
What happens when a teacher starts questioning the relevance of what’s being taught — and decides to do something about it?
In this episode of the Education Business Podcast, host Claire Riley is joined by Darren Norman, founder of
Overview
In this episode of The Education Business Podcast, host Claire Riley speaks with education consultant Aidan Severs about his journey from classroom teacher and school leader to running his own education business. Aidan shares how blogging, leadership roles, and consultancy work helped him find his niche, as well as the personal and professional challenges that shaped his decision to g...
In this episode of the Education Business Podcast, Claire is joined by Lisa Haycox, Chief Executive Officer of Explore Learning.
Appointed CEO in April 2025, Lisa has grown with the organisation for more than two decades, joining in 2002 as a tutor and progressing through senior leadership roles across operations, product, and strategy. Most recently, as Chief Op...
Episode Overview
In this episode, Claire Riley is joined by Ian Hunter, founder of Lyme Education Consulting, to explore how education businesses can successfully expand into international markets. With over 27 years in edtech and global education, Ian shares practical insights on trust, localisation, market research, ...
Navigating the EdTech Landscape: Insights from Multiple Ventures
In this episode, Claire Riley, co-founder of Classroom Secrets, talks with Joshua, a seasoned entrepreneur in the education sector. Joshua shares his journey from children's publishing to running multiple education businesses, including Smartgrade and Carousel.
He highlights key lessons learned, such as the importance of understanding market size, unit economics, and ...
The Importance of Context in Leading Your Education Business
In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, discusses the pivotal role of providing context to your team members in an education business.
She explains how context helps improve team efficiency and outcomes, sharing insights from her own experience and interactions with other education business leaders. Key points incl...
Building Multiple Educational Content Brands
In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner.
Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, ...
Unsticking Your Education Business: Future Planning and Growth Strategies
In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, addresses common challenges faced by founders and business owners in the education sector.
Focusing on the theme of feeling stuck in business, Claire discusses the importance of setting new goals, envisioning long-term success, and planning for future growt...
Navigating Growth in an Education Business: Insights from Classroom Secrets' co-founder
In this episode of the Education Business Podcast, Claire Riley and Ed delve into the journey of building their education business, Classroom Secrets.
Claire, a former teacher, and Ed, who transitioned from an IT role in a large non-profit, discuss the unique challenges and strategies they faced. They highlight the importance of having a clear p...
Effective Mastermind Sessions to Grow Your Education Business
In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses effective strategies for conducting mastermind sessions to enhance business outcomes.
Claire shares her own experiences with different mastermind formats, their pros and cons, and introduces a refined mastermind structure utilised at Classroom Secrets.
The epi...
Journey from Classroom to CEO: Starting and Growing an Education Business
In this episode of the Education Business Podcast, host Claire Riley speaks with Katie, the co-founder of Picture News.
Katie shares her journey from teaching Key Stage 2 to starting an educational business that provides news resources for schools. The discussion covers the initial challenges of balancing a new business with raising three young children, the ...
Effective Interview Strategies for Education Entrepreneurs
In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, shares valuable insights on how to interview potential hires for your education business.
Drawing from her own experiences and common challenges in the industry, Claire highlights the importance of learning from past mistakes to ask the right questions. She emphasises hiring fo...
From Classroom to Boardroom: James' Journey of Building Number Stacks
In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, interviews James, a former head teacher and founder of Number Stacks.
James shares his 16-year journey from being a cadet first aid instructor at age 13, through his teaching career, to becoming a business owner. He details the challenges he faced, the inspi...
The Power of Great Questions in Education Business
In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses the significance of asking quality questions in driving the growth and success of your education business.
Whether you're running a tutoring service, publishing company, or holiday club, Claire emphasises that asking the right questions can improve your outcomes and help...
From Classroom to Business: Emily's Education Marketing Business Journey
In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, talks with Emily Hanson, a former teacher who transitioned into the business world.
Emily shares her journey from being a primary school teacher to founding her own company, Emmerlilly Digital, which specialises in marketing with an education focus.
They discuss t...
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