More than a Few Words

More than a Few Words

A marketing podcast for business owners. The brief conversations of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

Episodes

March 28, 2024 10 mins

I had so much fun chatting with Amy Singleton, about building authority with authentic content.  Amy is the CEO and owner of Hite Digital Norman, an Inc. 5000 digital and branding agency.

Amy's mission is to empower individuals to reconcile their personal and professional aspirations without compromise, and today, we're tapping into her expertise to explore how businesses can authentically engage with Google's algorithms to stand o...

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Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand's voice and values.

Laura explains the concept of "custom instructions" in ChatGPT, where you can teach it about you...

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March 24, 2024 1 min

These days everyone is telling you you need to be a storyteller.  You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else. 

So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you.  Instead when you meet someone ...

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March 21, 2024 10 mins

Can you still make money on Amazon?  That's the question I asked Lesley Hensell, co-founder of Riverbend Consulting,

Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible.

So, you have a product ready to debut on Amazon. An organized is approa...

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Imagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you.  The key having productive conversations lies in understanding personality types. 

A few years ago, I had a great conversation with Benjamin Bressington, an expert in sales and comm...

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March 17, 2024 3 mins

This year I decided to follow my own advice and commit to one social media platform. Sure I still post content in lots of places, but I am spending time every day on only one platform - LinkedIn.

And, I am not just showing up, posting an update, liking a few things and leaving. I did some research to find out what the LinkedIn algorithm likes and adjusted my approach accordingly.

  1. Comments matter. So I am spending time writing m...
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When you are ready to take the next step in your business you will need a marketing partner, but how do you find the right one?   That's what I talked to Behdad Jamshidi, founder of CJAM Marketing about.  In this lively conversation he shared insights into navigating the process of selecting the ideal marketing team.

Behdad defines a marketing partner as an agency, freelancer, or contractor who helps businesses execute marketing st...

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March 12, 2024 11 mins

 In this terrific conversation from my archive Don Markland shared his powerful story of transformation from an  unhealthy lifestyle and lack of clarity about his purpose to a successful life and business. He realized there are  two fundamental rules of accountability—starting with oneself and leaving ego at the door—set the stage for the four C's.

Critique success - never settle for good enough, always striving for improvement. Do...

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March 10, 2024 1 min

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you're right and winning every argument people around you will acquiesce.  You will have a solution but it won't necessarily be the best solution.

This is tough, because it means you have to give up control. If you've hired the right people they will have good opinions abo...

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March 7, 2024 11 mins

Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.  

To explain why she thinks it’s crucial for businesses to identify their nich...

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March 5, 2024 11 mins

Did you miss this conversation from my archive?

Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  My guest Mickie Kennedy explains it is not by sending another boring release about your product or service.

You need to be creative, finding a unique angle.  One way to do that is with a survey that uncovers an unusual data point or piece of in...

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I have been talking about marketing for a long time.  And then funny thing? Although it is a big topic, managing marketing boils down to three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago.

What has changed are the tools. And that’s the second truth, there are always new tools on the horizon, new ways of doing things.

And the t...

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February 29, 2024 11 mins

I had a chance to chat with David Ask, an accomplished entrepreneur and product development expert, to discuss the essence of creating a heart-centered business.

As the leader of a mastermind group, David believes in the uniqueness of each person's spirit and soul.  He encourages individuals to explore what lights them up and drives their energy. As the conversation unfolds, he reflects on his own journey, revealing his identity as...

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February 27, 2024 12 mins

I had a great time chatting with Jason Falls, a seasoned digital marketing thought leader, author, and speaker. The topic of our conversation was influence marketing, a topic often misunderstood by brands.

While many people discuss the role influencers play in shaping buying decisions Jason brought a fresh perspective to the conversation, emphasizing the broader concept of influence marketing instead of fixating on individual influ...

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February 25, 2024 1 min

These days your audience wants bite size content. They're not going to sit through twenty or thirty minutes of video or read long blog posts. It's frustrating because you've got this long content, but it doesn't have to be.  With the help of AI you can transform that long long post into a series of short social media posts. 

You can take cut that ten, twenty or thirty minute video into little thirty second sound bites.  The little ...

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February 22, 2024 10 mins

​In this conversation, Bear Newman, a seasoned digital marketer and author with over 15 years in the field joined me for a conversation about SEO. If you’re like many business owners, SEO might be a bit of a mystery, and that’s why I’ve brought Bear in to help us demystify it. We kick off by addressing common fears around SEO and highlighting the importance of taking action rather than striving for perfection right from the start.

...

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February 20, 2024 10 mins

Your business does not happen by accident. You have to have processes and procedures in place to make sure that everything gets done when it’s supposed to.  Does that sound a little overwhelming? It doesn’t have to be according to my guest Brittni Schroeder. 

She explains you are only one person, and systems help you streamline your activities and  create processes you can share with others. The systems help you scale and handle mo...

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February 18, 2024 1 min

Have you noticed that the internet is filled with people claiming to have made thousands of dollars online and they're willing to share their secrets to success with you all for the low low price of $199. The problem is the only people who get rich from that slick package solution are the people who create it. Why? because the system they create is right for them or it is generic and not right for you. 

Instead what you need to do ...

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February 15, 2024 12 mins

In this insightful interview, I had a chance to chat with Anne Carden, about making competitors irrelevant by building a business that stands out. She emphasizes the importance of identifying and leveraging a business’s unique selling proposition or “sweet spot.” Anne  explains every business, regardless of size, possesses a distinctive quality that can set it apart, emphasizing the need to position oneself around that expertise to...

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In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business. 

We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs.

We discussed the three cruci...

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