What Counts?

What Counts?

Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at Info@TrailBlazer.us.com.

Episodes

Understanding Payroll and Hiring Decisions: Strategies for Your Business - E115

August 25, 2025 • 20 mins
Welcome to What Counts, the podcast where we decode the complexities of information governance and spotlight the strategies that drive operational maturity. In this episode, we’re diving into the foundational—but often overlooked—pillars of business success: payroll and human resources. From navigating payroll taxes and compliance to designing benefits that serve both your team and your ...
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Payroll & HR That Scale: Building Backbone Systems for Growth, Compliance, and Culture - E114

August 11, 2025 • 19 mins
Welcome to What Counts, the podcast where information governance meets real-world strategy. In this episode, Lee and Maura unpack the often-overlooked—but absolutely mission-critical—domains of Payroll and Human Resources. From tax compliance and structured reporting to strategic hiring and benefits that actually benefit the business, we explore how these foundational systems can drive r...
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Track to Thrive: How Time and Inventory Management Drive Profitability and Compliance - E113

July 28, 2025 • 18 mins
Episode 113 - In today’s fast-paced business landscape, tracking isn’t just a back-office chore—it’s a strategic advantage. Whether you're managing a lean startup or scaling operations, accurate time and inventory tracking can make or break your bottom line. In this episode of What Counts?, we dive into why tracking matters—from streamlining payroll and boosting productivity to preventin...
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Financial Clarity for Entrepreneurs: Practical Tips - E112

July 14, 2025 • 17 mins
Episode E112 - In this episode of What Counts?, Maura and Lee unpack foundational financial management strategies and practical tips that every entrepreneur should know. From separating business and personal finances to choosing the right accounting software, this conversation is your guide to staying organized, building credibility, and planning for long-term success. Listeners will le...
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Why Every Business Needs a Trusted Lawyer and Accountant from Day One - E111

June 30, 2025 • 15 mins
Why every business needs a trusted lawyer and accountant from days one. Welcome to What Counts, the podcast that explores the power of information governance and the strategies behind smarter business decisions. In this episode, hosts Lee and Maura unpack one of the most critical, yet often overlooked, components of entrepreneurial success: professional support. From choosing the right b...
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Future-Proofing Your Business: How to Plan, Lead, and Build for What's Next - E110

June 16, 2025 • 19 mins
Future-proofing your business in today's fast-paced world is a challenge. Businesses that thrive are those that anticipate change before it happens. In this episode of What Counts, hosts Maura and Lee break down the essential framework for smart planning: seeing opportunities, watching for market signals, and building strategic plans that ensure long-term success. Whether it's adapting t...
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Branding Basics: Logo Design & Name Registration - E109

June 2, 2025 • 13 mins
Episode 109 - Branding basics at What Counts, the podcast dedicated to navigating the world of information governance with expert insights and actionable strategies. In this episode, hosts Maura and Lee explore the fundamentals of branding and marketing, covering two essential steps: creating a compelling logo and registering your business name. Whether you're launching a startup or refi...
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Business Foundation: Essential Legal and Strategic Steps - E108

May 19, 2025 • 16 mins
Building a business foundation requires more than a great idea—it demands proper legal structuring and compliance. In this episode, we explore key foundational steps, including filing Articles of Incorporation to establish your entity, crafting a mission statement to define your business’s purpose, and drafting a General Operating Agreement to clarify roles and responsibilities among sta...
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Choosing the Right Business Structure: Legal Formation - E107

May 5, 2025 • 20 mins
Establishing a business starts with selecting the right legal structure, which impacts taxes, liability, and operational flexibility. Entrepreneurs can choose from Sole Proprietorships for simplicity, Partnerships for shared ownership, LLCs for liability protection, C Corporations for investor appeal despite double taxation, or S Corporations for tax advantages with ownership limitations...
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Resilient by Design: Today's Business Landscape - E106

April 21, 2025 • 19 mins
In today's fast-moving market, adaptability isn't a luxury-it's a necessity. Success belongs to businesses that are resilient by design, stay motivated, and build a foundation strong enough to withstand uncertainty. In this episode, we explore what it takes to remain robust in an ever-evolving economy, from fostering a continuous learning mindset to navigating unexpected challenges. Whet...
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Strategic Growth: Defining and Scaling Your Business While Balancing Talent and Profitability - E105

April 7, 2025 • 14 mins
2025 Episode 105 - Strategic growth: defining, building, and scaling your business while balancing talent and profitability are just a few items you will hear about in our second video episode. Launching and strategically growing a business requires more than just a vision—it demands strategic decision-making at every stage. In this episode, we explore the foundational steps of definin...
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Starting a Business and Information Governance Challenges - E104

March 24, 2025 • 15 mins
2025 Episode 104 – We're thrilled to bring you something brand-new with our first-ever video episode! As we explore this exciting format, we kindly ask for your patience as we work through learning new tricks to deliver the best possible video experience for you. In this inaugural video episode, we’ll dive into the compelling world of starting a business. From the initial spark of an id...
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Infrastructure: Devils in the Details - E103

March 10, 2025 • 10 mins
2025 Episode 103 – The devils in the details when it comes to infrastructure. Following along with the components of TrailBlazer’s Information Design framework, we cover the base component - Infrastructure. Where are the devils in the details when it comes to Infrastructure? Join Information Governance (IG) Consultants, Maura Dunn and Lee Karas, as they explain where devils in the detail...
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Applications: Devils in the Details - E102

February 24, 2025 • 15 mins
2025 Episode 102 – The devils in the details when it comes to applications. Following along with the components of TrailBlazer’s Information Design framework, we cover one of the supporting pillars called Applications. Where are the devils in the details when it comes to Applications? Join Information Governance (IG) Consultants, Maura Dunn and Lee Karas, as they explain where devils in ...
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Data | Content: Devils in the Details - E101

February 10, 2025 • 15 mins
2025 Episode 101 – The devils in the details when it comes to data | content. Following along with the components of TrailBlazer’s Information Design framework, we cover one of the supporting pillars called Data | Content. Where are the devils in the details when it comes to Data | Content? Join Information Governance (IG) Consultants, Maura Dunn and Lee Karas, as they give a slightly ca...
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What Counts Episode 100 - E100

January 27, 2025 • 13 mins
2025 Episode 100 – We took a break from the current subject matter and pulled together this celebratory What Counts Episode 100. We take a look back at some of the most viewed What Counts episodes. Additionally, we provide insight on who we are doing this podcast for and how you can use the information at your own organization. Join Information Governance (IG) Consultants, Maura Dunn and...
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Process: Devils in the Details - E99

January 13, 2025 • 12 mins
2024 Episode 99 – The devils in the details when it comes to process. Following along with the components of TrailBlazer’s Information Design framework, we cover one of the supporting pillars called process. Where are the devils in the details when it comes to process? Join Information Governance (IG) Consultants, Maura Dunn and Lee Karas, as they discuss how different companies feel abo...
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Policy: Devils in the Details - E98

January 3, 2025 • 11 mins

2024 Episode 98 – Where do the devils in the details hide when it comes to policy implementation? This episode explains policy-related devils in the details making it clear what to watch out for when creating or modifying company policies. Join Information Governance (IG) Consultants, Maura Dunn and Lee Karas, as they provide recommendations and certain pitfalls to watch out for when imp...

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Governance Devils and Details - E97

December 16, 2024 • 13 mins
2024 Episode 97 - Details are important in information governance planning and implementation. Based off the TrailBlazer Framework, explained in Episode 96, we dive further into the devils in the details when it comes to Governance. This episode ‘Governance Devils and Details’ gives you insights into the important considerations for setting up your information governance. Join IG Consult...
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Details Are Important In Information Governance - E96

December 2, 2024 • 10 mins
2024 Episode 96 - Details are important in information governance planning and implementation. The devils are in the details when it comes to trying to get information governance activities moving forward in your organization. Join Information Governance Consultants, Maura Dunn and Lee Karas, as they use the TrailBlazer Framework to help explain where the devils in the details can hide. ...
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