Copper State of Mind: public relations, media, and marketing in Arizona
Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm
Episodes
How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns?
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded together since 2019 and why Abbie has decided to "pause" the ...
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management.
Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with her a background in Sales Accounting, and Financial Advising. Prior to her position at...
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications.
Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law firm. With over 20 years of experience in the legal marketing industry, Melanie is a...
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. S...
When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option?
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when and how to take a stand in a contentious media environment, including how to ...
Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss.
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring co...
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information.
Read Abbie Fink's blog post for this episode: "Is It Worth It To Ask for Online Reviews?"
Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. Learn more at MercyCareAZ.org.
Read Abbie Fink's blog post for this episode: "I...
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year.
Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communication...
The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators.
Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace."
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring...
What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards?
Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our Integrity?"
If you enjoyed this episode, check out the PRGN Presents podc...
In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.
Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedente...
Across the globe, distrust is on the rise.
People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow.
In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders.
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations ...
When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable.
Fast forward ten years and Instagram is, for many in the 18 to 45 year old set, the undisputed champion of social media apps. ...
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022.
Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relati...
In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022.
Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook"
If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of...
LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content.
In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of LinkedIn as a content platform and why all business leaders should have a LinkedIn ...
As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022.
Read Abbie Fink's blog post for this episode: "Trends in Digital for the New Year"
One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends.
Read the full article for more insights from members of the Public Relations Global Network: https://prgn.com/prgnfuture/pr-predictions-for-2022-from-the-best-comms-pros-around-the...
How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback?
The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are.
No one will be as strong of a brand advocate as the people that work for you. So how do you cultivate that?
Since employee...
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