Digipreneur FM

In Episode 157 of the Digipreneur FM podcast, we discuss the common overwhelm that business owners and entrepreneurs face when considering how to begin creating content. The episode dives into the pervasive advice of prioritizing video content, recognizing that this may not suit everyone due to various personal reasons. We emphasize exploring different mediums based on comfort levels, and I share personal experiences of starting wi...

This episode delves into the intricacies of building a successful Brand Ecosystem. Learn from my journey as a multifaceted Digital Strategist, International Speaker, Podcaster, and more how to create a dynamic and self-sustaining network of offerings. Discover the importance of diversifying income streams through free content, services, products, and events to ensure financial resilience and enrich value for your audience. Whether ...

In ep 155, we shed light on the significance of possessing a US bank account, Wise account, and the Color app (Trinidad only).

Key Highlights:

• US Bank Accounts for Caribbean Entrepreneurs: Learn why every Caribbean entrepreneur, especially those from Trinidad and Tobago facing foreign exchange challenges, should consider opening a US bank account. Discover how this can alleviate common business pains related to payments and fo...

In ep 154, we sit down with Richard Daniel, a distinguished Sales Executive at Massy Motors and a vibrant content creator on TikTok, boasting over 60k followers. Richard has carved a niche for himself in the automotive industry, specializing in Nissan cars, and has revolutionized the way we think about selling cars in the digital era.

Dive into Richard's fascinating journey from his initial steps into the car sales arena to becomin...

In episode 153, we delve into a topic that will reshape the digital landscape: the potential TikTok ban in the United States and the rest of the world. With the US House recently passing legislation that sets a six-month deadline for ByteDance, TikTok's parent company, to divest its stakes, the future of this beloved platform hangs in the balance. This episode provides a breakdown of what this significant move means for businesses ...

In ep 152, we discuss "The Negative Impact of Social Media Outages for Businesses," we delve into the significant yet often underestimated consequences that social media downtime can have on businesses, particularly in regions like the Caribbean where digital infrastructure heavily leans on platforms such as Facebook and Instagram. As these social networks have become vital for marketing, sales, and customer engagement, any disrupt...

In ep 151, we dive into the transformative shift in social media metrics that challenges the long-held supremacy of follower counts. We explore the nuanced dynamics of social SEO, the growing preference for long-form video content, the intimate world of DMs for authentic engagement, and the rising importance of shares over superficial likes.

Unpacking the essence of honesty, transparency, and action in brand communication, we revea...

In ep 150, we delve into the future of content marketing for businesses. As the digital landscape becomes increasingly saturated, brands face the challenge of standing out with content that is not only informative but authentically engaging.

Melanie Deziel of The Creator Kitchen emphasizes the importance of vulnerability, transparency, and candor in content creation. We explore five key strategies for 2024: behind-the-scenes conten...

In this exclusive interview on The Digital World, we sit down with the remarkable Xayli Barclay, a trailblazing Visual Content Creation Coach and marketing expert, fresh off the vibrant celebrations of Trinidad and Tobago's Carnival. Diving deep into Xayli's inspiring journey from the heart of the Caribbean to becoming one of the world's most influential marketers in the USA, we explore the unique challenges and triumphs she faced ...

In episode 148, I take the stage at Fintech Islands 2024 to discuss a pressing issue: the tech literacy gap in the Caribbean. I share my journey and commitment to empowering the region through digital literacy, stressing the importance of effectively using digital tools for economic growth and technological advancement.

I use vivid examples to highlight the challenges of adopting new technologies without proper guidance. This talk ...

In this interview, we sit down with the remarkable Alex Sterling, the acclaimed Executive Liaison to Dr. Terri-Karelle Reid. Known for his unparalleled dedication and innovative approach, Alex has set a new standard for excellence in his field.

Join us as we explore his inspiring journey, the secret behind his successful collaboration with Dr. Terri-Karelle Reid, and the strategies that make him a paragon for executive liaisons eve...

In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose's insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:

• Smartphones: Essential for content creation and customer engagement and my picks for devices you should get.
• Computers: Cruci...

In ep 150, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build?

We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions. 

Professionals feel like there is no room for growth or to learn locally. Even when you travel, go ...

In ep 145, we're setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We'll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and professional growth in the dynamic world...

Introduction:

• Overview of the evolving nature of social media trends.
• The importance of adapting to current best practices in social media.
• Introduction to the five outdated practices discussed in this episode.

Show Notes:

1. Overuse of Hashtags 

   • The negative impacts of excessive hashtag use on post clarity and engagement.
   • Evolving best practices for hashtag use.

2. Ignoring User Engagement 

   • The significanc...

In ep 142, we'll explore the strategies and insights that have made "Redirection" a standout example in the podcasting world, especially in the Caribbean region.

Key Topics:

1. The Success Story of 'Redirection':

   • Overview of Dr. Terri-Karelle Reid's achievements with her podcast.
   • Discussion on the global reach and impressive statistics of "Redirection."

2. Building a Global Community:

   • How Dr. Reid cultivated the TK T...

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space.

1. The New Rules of Marketing and PR by David Meerman Scott

   • Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice for digital success.
   ...

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more. 

Here are some key articles to read:

- Mass Uptick In Cybersecurity Attacks In The Caribbean 

- TSTT...

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount.

WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online experience to the diverse range of...