The Restoration Marketing Experts Podcast
The Restoration Marketing Experts Podcast is where real conversations about restoration marketing, business growth, and the future of the restoration industry happen. Hosted by Curt Olejnicak and his daughter, Madi, of Restoration Marketing Experts, this podcast is designed specifically for restoration company owners who want practical marketing ideas to generate more calls, build stronger brands, and grow their businesses the right way. With decades of combined experience in marketing, branding, SEO, website strategy, and restoration industry consulting, Curt and Madi share insights tailored specifically to water damage, fire damage, mold remediation, smoke damage, and reconstruction companies. Each episode focuses on real-world strategies restoration businesses can actually apply, including: • Local SEO and Google Map rankings • Google Ads and Local Services Ads strategies • Website improvements that help convert leads • Social media and branding for restoration companies • Reputation management and online visibility • Marketing trends impacting the restoration industry • How to improve lead quality and track ROI • Building a restoration company that stands out in competitive markets The podcast combines decades of traditional marketing experience with modern digital marketing strategies, helping restoration companies better understand what’s working today and where the industry is headed next. Whether you own a restoration company, manage marketing internally, or want to strengthen your online presence, this podcast delivers straightforward conversations built specifically for the restoration industry. If you're in water damage restoration, fire restoration, mold remediation, storm damage repair, or reconstruction, this podcast was made for you. Listen in and learn how to grow your restoration business with practical marketing strategies built for restoration contractors.
Episodes
When homeowners face water, fire, or mold damage, Google is often the first place they turn, and Google Ads from restoration companies sit right at the top, competing for those emergency calls. This episode breaks down how Google Ads work for restoration companies, why emergency keywords are so competitive, and how to structure campaigns that attract homeowners who need help now. We also cover common paid advertising mistakes and h...
Storm season is one of the biggest revenue opportunities of the year, but most restoration companies miss it. Madi from Restoration Marketing Experts breaks down how to capture high-intent emergency leads when storms hit: why June drives huge lead volume, how to position Google Ads and LSAs for after-hours calls, and the mistake that costs jobs even when the phone rings. Learn how to build a storm response system, ads, landing page...
We're halfway through the year, and most restoration companies are busy, but not growing. Madi from Restoration Marketing Experts breaks down the 3 numbers every owner needs to know to actually scale: cost per lead, close rate, and revenue per job. Without them, you're guessing, and that gets expensive. This episode covers what's working, what's wasting money, and how to reset your strategy for Q3 and Q4. Stronger results start wit...
https://restorationmarketingexperts.com/
This episode explores the importance of building effective content channels for home service businesses.
In this episode, we dive into the powerful world of paid advertising and how it can fuel growth for home service businesses.
Explore how restoration companies can use video testimonials to stand out online and win more jobs. https://restorationmarketingexperts.com/
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