Elevated Marketing DOT Podcast
The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
Episodes
April 24, 2024 • 23 mins
In the latest episode of our podcast, we dove into the world of TikTok metrics, unraveling the layers of data that drive success. From the crucial importance of understanding organic metrics to the nuanced world of paid advertising metrics, our discussion offers a comprehensive guide for anyone looking to maximize their presence and effectiveness on TikTok.
Join us as we explore the significance of everything from video views and f...
Join us as we explore the significance of everything from video views and f...
Mark as Played
April 17, 2024 • 21 mins
In our latest podcast episode, we dove into the dance between organic and paid social media strategies, exploring how they've evolved from standalone approaches that can significantly amplify a brand's online presence.
We shed light on the power of algorithm updates on organic content, especially videos, and reels, which now reach beyond just followers to engage with a broader audience.
Additionally, we dissected the changing lands...
We shed light on the power of algorithm updates on organic content, especially videos, and reels, which now reach beyond just followers to engage with a broader audience.
Additionally, we dissected the changing lands...
Mark as Played
April 10, 2024 • 12 mins
In the latest episode of the Elevated Marketing Dot Podcast, listeners are taken on an enlightening journey through the intricacies of advertising costs in the digital age.
This comprehensive discussion sheds light on the delicate interplay between creativity and strategy, crucial for navigating the complexities of digital advertising. From understanding the pivotal role of design in influencing advertising costs to mastering the ar...
This comprehensive discussion sheds light on the delicate interplay between creativity and strategy, crucial for navigating the complexities of digital advertising. From understanding the pivotal role of design in influencing advertising costs to mastering the ar...
Mark as Played
April 3, 2024 • 24 mins
In this episode of the Elevated Marketing Solutions podcast, we take you on a journey through the complex world of digital advertising, challenging the myth that ads instantly lead to success.
We share essential insights into crafting a successful ad campaign, from the critical importance of data setup and conversion tracking to understanding your audience and delivering a message that truly resonates.
We delved into the necessity of...
Mark as Played
March 27, 2024 • 16 mins
When is the right time to merge email marketing with your advertising strategies?
On today's podcast, we'll explore the signs indicating readiness for this integration, from the necessity of having a compelling subscription incentive to the advantages of aligning email marketing with your ads for a more extended engagement period.
We'll also guide you through effective tactics for list building, such as utilizing social media ad for...
On today's podcast, we'll explore the signs indicating readiness for this integration, from the necessity of having a compelling subscription incentive to the advantages of aligning email marketing with your ads for a more extended engagement period.
We'll also guide you through effective tactics for list building, such as utilizing social media ad for...
Mark as Played
March 20, 2024 • 16 mins
In this Elevated Marketing Dot Podcast, we dove deep into the world of reels – the short-form video content that's taking platforms like Instagram, and Facebook by storm.
Our discussion centered around the distinctive advantages of reels, their ability to engage audiences quickly, and the importance of incorporating them into your digital strategy to stay relevant in today's fast-paced content landscape.
Key insights from our convers...
Our discussion centered around the distinctive advantages of reels, their ability to engage audiences quickly, and the importance of incorporating them into your digital strategy to stay relevant in today's fast-paced content landscape.
Key insights from our convers...
Mark as Played
March 13, 2024 • 11 mins
In this podcast episode, we highlight the critical distinction between buying pre-packaged digital marketing services and crafting a strategic, data-driven marketing plan tailored to a business's specific needs.
It starts by addressing a common pitfall where business owners opt for marketing packages for their simplicity and comprehensibility, often leading to suboptimal results.
We stress the importance of understanding the "why" be...
It starts by addressing a common pitfall where business owners opt for marketing packages for their simplicity and comprehensibility, often leading to suboptimal results.
We stress the importance of understanding the "why" be...
Mark as Played
March 6, 2024 • 14 mins
In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency.
We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.
Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence ...
We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.
Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence ...
Mark as Played
February 28, 2024 • 12 mins
In the latest episode of our podcast, we delve into the critical role of email marketing within the digital strategy of any business. Here's why tuning in is a must for Business Owners, CEOs, and Marketing Managers:
- Direct Communication Channel: Discover how email serves as a direct line to your audience, bypassing the uncertainties of social media algorithms and ad visibility. 📩
- Audience Engagement: Learn about the sig...
Mark as Played
February 21, 2024 • 14 mins
Welcome to "Beyond the Click: Optimizing the Journey to Conversion," where we dive deep into what happens after a potential customer clicks on your ad. This podcast is your guide to understanding and enhancing the post-click experience to boost conversions and create more successful digital advertising campaigns. Join us as we explore:
- The Metrics Beyond Conversions: Discover why looking past conversions to metrics like scroll b...
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February 14, 2024 • 10 mins
In this episode, we unravel the enduring power of word of mouth in the digital age, examining its role, evolution, and how it fits into the broader spectrum of marketing efforts. We explore the necessity of integrating word of mouth with digital marketing for a more controlled, impactful approach to brand building and audience engagement. Join us as we discuss the importance of consistent brand image, the limitations of relying sol...
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February 7, 2024 • 13 mins
In the latest episode listeners are invited into an insightful discussion about the relevance and efficacy of advertising on TikTok.
This episode delves into the nuanced decision-making process behind selecting TikTok as a potential advertising platform, focusing on the unique attributes of the app and its user demographics.
Join our community: https://elevatedmarketing.solutions/knowledge/
This episode delves into the nuanced decision-making process behind selecting TikTok as a potential advertising platform, focusing on the unique attributes of the app and its user demographics.
Join our community: https://elevatedmarketing.solutions/knowledge/
Mark as Played
January 31, 2024 • 18 mins
In our latest episode of the Elevated Marketing Podcast, we focused on the art and strategy of building an effective email list. The conversation kicked off with a light-hearted discussion about life's little reminders from loved ones, drawing a parallel to the importance of building and maintaining connections, which is at the heart of email list building. We emphasized that an email list is more than just a collection of contacts...
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January 24, 2024 • 17 mins
In our latest Elevated Marketing podcast, we delved into the significant transformation of Google Ads from a primarily keyword-focused platform to a more sophisticated audience-targeting approach. We discussed how Google has expanded beyond the basic keyword search, enabling advertisers to target specific audience segments based on interests, behaviors, and detailed demographics. This shift recognizes the importance of understandin...
Mark as Played
January 17, 2024 • 18 mins
Welcome to our latest podcast episode, where we tackle a common yet frustrating scenario for content creators: spending hours crafting what seems like a perfect blog post, only to find it attracts no traffic. In today's digital world, where you're competing against 7.5 million blog posts daily, standing out is a significant challenge. We dive deep into why this happens and what can be done about it. From leveraging email marketing ...
Mark as Played
January 10, 2024 • 16 mins
We delved into the often-underestimated power of email marketing newsletters, an enduring strategy since its inception in the early 1970s. Despite the dominance of social media and trends in the digital marketing landscape, email marketing has maintained its relevance and effectiveness for over 45 years. We explored common misconceptions about email marketing newsletters, emphasizing their continued relevance and effectiveness when...
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January 3, 2024 • 10 mins
In this episode, we delve into the art of maximizing the impact of a single blog post by transforming it into various types of content. We recognize the effort and time invested in crafting a detailed blog post, and we emphasize that failing to repurpose this content can lead to missed opportunities. We explore the diverse online platforms available for content distribution, each with its unique format requirements. Our discussion ...
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December 27, 2023 • 14 mins
2023 has indeed been a remarkable and transformative year in the world of marketing, marked by unprecedented trends and innovative strategies. As we reflect on the past year’s developments, this episode is dedicated to exploring and analyzing these changes in depth. Looking forward, we will delve into our predictions for 2024, anticipating the evolution of marketing techniques and the emergence of new digital landscapes. Join us as...
Mark as Played
December 13, 2023 • 17 mins
Everyone uses Google and various other search consoles for many uses daily. However, have you ever thought if they are accurately providing you with information and helping with your digital marketing? On this week's episode, Jennifer and Brenna discuss the accuracy of using these tools for SEO purposes. Tune in and hear from the professionals!
Mark as Played
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