Elevated Marketing DOT Podcast
This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
Episodes
August 27, 2025 • 12 mins
Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If yo...
Mark as Played
August 20, 2025 • 19 mins
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.
We’ll share practical examples from our own work like helping clients reduce ...
We’ll share practical examples from our own work like helping clients reduce ...
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August 13, 2025 • 11 mins
In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.
Tired of vague marketing advice...
Tired of vague marketing advice...
Mark as Played
August 6, 2025 • 10 mins
If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
Mark as Played
July 30, 2025 • 11 mins
More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
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July 23, 2025 • 10 mins
Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
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July 16, 2025 • 17 mins
The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
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July 2, 2025 • 9 mins
If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to struct...
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June 25, 2025 • 19 mins
If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.
I...
I...
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June 18, 2025 • 13 mins
You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly k...
Mark as Played
June 11, 2025 • 11 mins
In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversat...
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June 4, 2025 • 20 mins
In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact i...
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Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies th...
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May 21, 2025 • 11 mins
In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience ...
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May 14, 2025 • 25 mins
In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.
Read on: https://elevatedmark...
Read on: https://elevatedmark...
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May 7, 2025 • 13 mins
In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.
Whether you're stuck relying on one ad platform or just want to future-proof...
Whether you're stuck relying on one ad platform or just want to future-proof...
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April 30, 2025 • 15 mins
In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
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April 30, 2025 • 11 mins
In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
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April 23, 2025 • 14 mins
In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
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