Elevated Marketing DOT Podcast
The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.
Episodes
June 4, 2025 • 20 mins
In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact i...
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Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies th...
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May 21, 2025 • 11 mins
In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience ...
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May 14, 2025 • 25 mins
In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.
Read on: https://elevatedmark...
Read on: https://elevatedmark...
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May 7, 2025 • 13 mins
In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.
Whether you're stuck relying on one ad platform or just want to future-proof...
Whether you're stuck relying on one ad platform or just want to future-proof...
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April 30, 2025 • 15 mins
In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn...
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April 30, 2025 • 11 mins
In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-t...
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April 23, 2025 • 14 mins
In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
We’re revisiting everything from SEO to social ads to email automation—giving you real s...
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April 16, 2025 • 12 mins
In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.
Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-f...
Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-f...
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April 9, 2025 • 22 mins
Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.
We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and shari...
We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and shari...
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April 2, 2025 • 17 mins
Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.
In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing pr...
In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing pr...
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March 26, 2025 • 10 mins
When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while yo...
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March 18, 2025 • 12 mins
How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience.
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March 12, 2025 • 18 mins
Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.
If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create ur...
If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create ur...
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March 5, 2025 • 12 mins
How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.
But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. I...
But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. I...
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February 26, 2025 • 21 mins
Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurtu...
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurtu...
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February 19, 2025 • 26 mins
In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit.
We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at eac...
We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at eac...
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February 12, 2025 • 25 mins
Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.
Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. ...
Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. ...
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February 5, 2025 • 22 mins
One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll learn why gimmicks don’t work, how to ...
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January 29, 2025 • 19 mins
This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success.
We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional s...
We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional s...
Mark as Played
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