Elevated Marketing DOT Podcast
This show is for business owners and marketers who are tired of overhyped advice and vague theory. We don’t script every word or polish every moment, we think out loud, debate, share what we’re testing, and bring you into the room with us. The podcast is built to reflect what marketing really feels like when you’re in it: messy, creative, unpredictable, and always evolving.
Episodes
October 8, 2025 • 20 mins
In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clie...
Mark as Played
September 24, 2025 • 25 mins
Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimat...
Mark as Played
September 17, 2025 • 9 mins
Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand sho...
Mark as Played
September 10, 2025 • 8 mins
If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominat...
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September 3, 2025 • 14 mins
In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.
Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined aud...
Mark as Played
August 27, 2025 • 12 mins
Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If yo...
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August 20, 2025 • 19 mins
What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.
We’ll share practical examples from our own work like helping clients reduce ...
We’ll share practical examples from our own work like helping clients reduce ...
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August 13, 2025 • 11 mins
In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.
Tired of vague marketing advice...
Tired of vague marketing advice...
Mark as Played
August 6, 2025 • 10 mins
If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, conve...
Mark as Played
July 30, 2025 • 11 mins
More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure you...
Mark as Played
July 23, 2025 • 10 mins
Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic m...
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July 16, 2025 • 17 mins
The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, revi...
Mark as Played
Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
Mark as Played
July 2, 2025 • 9 mins
If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to struct...
Mark as Played
June 25, 2025 • 19 mins
If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.
I...
I...
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June 18, 2025 • 13 mins
You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly k...
Mark as Played
June 11, 2025 • 11 mins
In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversat...
Mark as Played
June 4, 2025 • 20 mins
In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact i...
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Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies th...
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May 21, 2025 • 11 mins
In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience ...
Mark as Played
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