Episode Transcript
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Speaker 1 (00:00):
Can't do National Garlic Day without bringing my pals from
Zelman's minty Mouth, and because it is my number one
go to to fight the odors that come from you know,
on your breath, that come from food that I like.
So let's bring Jared on. Jared Raisin, Welcome back to
the Fork Report, my friend, Neil.
Speaker 2 (00:21):
How's it going. It's always great to be here.
Speaker 1 (00:24):
Oh no, it's all going very well. So for those
that don't know, take us back. Why why this mint
plus this functional breath Freshener Zelman's explain how it came
about and what really sets it apart from, you know,
a mint.
Speaker 2 (00:44):
So for those who don't know, and I am assuming
that the majority of your listeners at this point love Zelmons,
but there's a couple out of there who might not
have heard our story before we created our product because we,
like you, Neil, love good food, and the best shoot
out there, as you know is sometimes the think is
other mint gums mouthwashes out there on the market. They
do a really good job of masking that bad breath
(01:05):
that the food gives you, but not our products. We
came up with a solution that is clinically tested to
fight those odors at the source, which is in your
gut right when you eat foods. I think you can
talk about a little bit on the show already some
of the differous compounds in garlic and onions, which is
what we are clinically tested against. That's why we're celebrating
Garlic Day with you today. Those things settle in your stomach.
(01:26):
Our product is designed to go to the root of
that odor and block it out. If you saw the
tiny little capsule underneath our mint coating and makes those
smells go away. Started as a family business, still run
it as a family business to this day, even though
we're growing, growing, growing, and quite frankly, we couldn't grow
the way that we do without you and the propleboard.
Speaker 3 (01:47):
Did you just use the term differ O difference?
Speaker 2 (01:51):
What was that?
Speaker 3 (01:52):
Oh?
Speaker 2 (01:52):
Yes, there are scientists who pay me to use big
words just like that. Whenever I get on the radio with.
Speaker 1 (01:58):
You, Jared, you sure, dude, talk pretty wow for those
magic words. And the thing is you taught me this
phrase and I fell in love with it that it's
a functional breath freshener. Because that's when I talk about this,
people go, Okay, I get it. It's a breath freshener.
It's going to make your breath fresh. But it had
(02:19):
another incarnation that another that a lot of you know,
listeners of KFI know about, and that was breath Assure,
And I mentioned that for a couple of reasons. I
loved the product so much back then there was a
time where you guys went on and focused on other
(02:40):
products and projects and it went away. So I hoarded
the packs that I had, and I literally would bring
them out every now and again and utilize them. And
they were different. Some had mint coding on them, some
did not. And I tell people that that this is
a product not only do I believe in, but I
(03:01):
loved so much then that I hoarded what I had
because I didn't know if you guys would ever bring
it back or put it into focus for your Yeah,
and you're.
Speaker 2 (03:09):
Not alone in that meal. There are a lot of
people like you, loyalists and levers from back then. It's
a part of our story. We don't touch on that often,
that there was this history linked to x Elemonds, minty
Mouth and breadth. The sure we like to focus on
the present, but of course there are a ton of
hardcore loyals out there and said, whatever happened to that product?
Where did it go? What we always say is, if
(03:30):
you loved breadth the shure you loved that product, you
are going to double fall in love with elements because
basically what we've done is we've taken out working with
that bounding team. There the original strength, the original clinically
tested elements of that parsonally seed oil formula, and we've
adapted it by putting the mint coating on it, which
is what makes it so delicious and dual action right
(03:51):
when you say a functional breath pressure, we created this
dual action benefit. You get them instant minty freshness in
your mouth that we all love and expect from goutnment
whatever you might call it. But then when you saw
that cassul good that functional benefits. And not only is
it functional, right, but we we own the trademark breath
Mins for grown ups. And a lot of people laugh
at them, they say, well, aren't all breadth mins for
(04:12):
grown ups? You're saying there one for kids or their
alcohol on this We say, no, it's a breadth mint
for grownups is a serious product product for people looking
for a solution, not a piece of candy. Zalons is
not candy. It's a functional product that is going to
knock your bad breath. And that's why we create it,
and that's why I know you love it.
Speaker 1 (04:29):
It's like something that you'd find in like a James
Bond go bag or something. It's like I got my guns,
got all these things, my gadgets, but I don't want
stank breath.
Speaker 3 (04:42):
The new package among us.
Speaker 2 (04:43):
Can't be ready without without a pack of almond in
your pocket.
Speaker 3 (04:47):
Right.
Speaker 2 (04:48):
Uh?
Speaker 1 (04:48):
You know I think that you know, I saw your
dad at Handle's wedding in Italy and.
Speaker 2 (04:57):
Somebody himself he says that he did, but I don't
believe it it did. What did he behave himself?
Speaker 3 (05:04):
No, what happens in Italy stays in Italy, sir.
Speaker 2 (05:07):
I'm garlic.
Speaker 1 (05:10):
Well, somebody made a comment because you know I talk
about Zelmon's all the time, and someone made a comment,
oh yeah, do you have money right now? And I
was like, yeah, in my suit, they're here. I brought
multiple packets to Italy with me because where else are
you going to eat lots of garlic? And there's a
(05:32):
certain we talk about breath confidence. They've said before you know,
there's people who think that they can tell when somebody's
lying by certain ticks, or like if they look up
they're thinking, or if they look away, they're not telling
the truth.
Speaker 3 (05:49):
And I laughed. Somebody was saying that to me one time.
Speaker 1 (05:52):
I said, No, if I'm looking away and moving my
head when I'm talking to you, if we're close, it's
because I feel I have bad breath and I don't
want to blow it directly into your face.
Speaker 2 (06:02):
So or even maybe they have bad breath and they're
blowing into your face and you're trying to bulge them.
Speaker 1 (06:07):
So I was like, well, to me, I want the
confidence to be able to talk to somebody because for
whatever reason, Jared, we will tell people a thousand things. Ah,
you have something in your nose, you have something in
your teeth, your tire is flat, whatever it is to
a total stranger on the road. But we won't tell
(06:28):
someone we love that they have bad breath.
Speaker 2 (06:30):
It's a hard thing to Vinyl taboo. It's crazy, right.
There are so many funny habits that we all can
comment on for one another and routines that we have
in our lives. But you know, Heaven forbid you were
to look at someone like you said and say, hey,
your breast smells a little bit. It's like, how dare
you deel? That's crazy? We have a solution.
Speaker 3 (06:47):
It's super duper embarrassing, I think. And now with.
Speaker 1 (06:54):
You know Zelman's there is something that you can do
to fight against that, and I dig it. So Jared
Raisin is with me, and Jared I wanted to ask
you about You can go back in time and you
can find parsley on the plates of romans. They even
tie some of it and put it around their neck
(07:15):
as a breath freshening and digestive assistant. But with I
had a long conversation with your father off air about
the quality and the type of the seed oil, the
parsley seed oil that is in Zelman's capsules. That sets
(07:36):
it apart, Like you really seek this special stuff out
so that you can get a bigger I don't know,
bang in a smaller capsule.
Speaker 2 (07:45):
Correct, You're absolutely right, Neil. The strain that we use,
the fingerprint, like we call it a parsonally feet oil
that we're using in our formula. It's just so powerful.
We work so hard to source medient and a supply
of our parsi seed oil that is of the top
purity and efficacy. There's another one of my big words
(08:06):
that I'm thrown at you. And the reason that we
do that is because it's something you're putting in your body.
We want it to actually work. We want to make
sure that it's safe and it's trusted, and that it's
really really powerful. Sometimes you'll see pars seed oil in
other applications like cosmetics right there. It's a great natural
(08:26):
ingredient that they incorporate as an antioxidant and skincare routines
and other regiments. That's you know, we call that a
let's give it a B plus parsise oil. We're using
a plus plus plus plus plus parsiseed oil. Something that Anthony,
my dad always likes to liken it to is, if
you're gonna put your car on the road, as long
as it's not an ev you're gonna put me ninety
(08:46):
seven in the ten great as your standard gas or
fuel petrol. If you're gonna find an airplane, you're hoping
there using jet fuel. And if you're gonna fly a
rocket to the moon or beyond, you're gonna want super
cool kerosine jet fuel. The party oil that we're putting
into our product is that equivalent. It is that super
super super pure, incredibly hard to find parsies oil that
(09:09):
we kind of own our unique fingerprint on that we
put into albums.
Speaker 1 (09:12):
You know, the you were kind enough to reach out saying, hey,
it's National Garlic Day on Saturday. My show has been
curated specifically for uh, you know, today's date and all
of that.
Speaker 2 (09:26):
But and by the way, it's not just National Garlic
Day today, it's a special trifecta holiday. It's the end
of Passover and for our Jewish brethren out there who understands,
there's a parsley connection to that holiday as well, the
quote unquote bitter Herb that's on the sator plate. So
that's a fun tie in for today as well. It's
also the start of Easter. And if you've ever noticed,
(09:46):
what does elmonds kind of little almonds kind of remind
you what do they kind of look.
Speaker 3 (09:49):
Like little eggs?
Speaker 2 (09:51):
They look like a little eggs exactly. But it's a
happy Easter to everyone celebrating tomorrow and then of course
National Garlic Day. So, like you said, we want to
do something special.
Speaker 3 (10:01):
Yeah, So the twenty five percent off is huge.
Speaker 1 (10:04):
And again that's this weekend and you just go to
zelmans dot com slash fork and you'll automatically get that.
Speaker 3 (10:11):
But you said you had some other things up your sleeve.
Speaker 2 (10:13):
What might be, Yeah, we had to know there's some
fun step of our sleeve. So again, if you're going
to Zalman's dot com slash fork, z E L M
I MS dot com slash fork right now, but you're
going to see a really fun video of you, Neil
that I know you recorded and shared with us. We
can get back there. But you're also seeing something unique,
So we've never done this before. It's springtime, it's green,
there's freshness in the air, so we decided this would
(10:34):
be the perfect time to do our exclusive new Spearmint
flavor launch with you. What your listeners are going to
be seeing on Zelman's dot com slash fork right now
is something they will not see on our website. They
are seeing a brand new flavor, a brand new product.
Zelman's Spearman is officially live on zealmens dot com slash fork.
It's an exclusive launch for for report listeners. Today is
(10:54):
going to be one of the few days that you
can get it and the only today that you can
get it for twenty five percent off. We made a
really limited quantity of these and we're still trying to
get I think you and Handle are actually some of
the first people not on our team to try it.
And for why I hear you really you really like
the flavor.
Speaker 1 (11:09):
Yeah, I will tell you just a little inside baseball
that I saw these and tasted them for the first
time on Wednesday, Wednesday or Thursday Wednesday or Thursday of
this past week, and I took a picture, I took
a pack, and your dad said, yeah, you can post it.
Speaker 3 (11:28):
I haven't posted it yet, but he.
Speaker 2 (11:30):
Said, Okay, today is the day and post share it
with your fourth community because we're doing this exclusive special
launch and just so that all your listeners know why
do we dispearm it right? First of all, it's the
number of most requested flavor that we get, sometimes even
more than our original peppermin but sometimes you just want
something mild and subtle and a little bit sweeter than
(11:50):
our bold original peppermint flavor. That's the feedback that we
get from a lot of our customers, and we do
a lot of surveys to make sure we're getting the
flavors right inside the same clinically tested formula in that capsule,
that partsysol that we've been talking about, just for the
new flavor, and like I said, it's a limited quantity
right now, it's going to sell out fast. We recommend
(12:10):
get it today with the purchase of our Peppermint three,
five or ten pack bundle, which you're also going to
see on Zelman's dot com slash fork for the first time.
It's also our tongue Scraper. We're trying to do this
big bundle for your listeners. It's the start of spring,
it's the freshest time of the year. Let us help
you get there, new customers, existing customers. If you've ever
been thinking about stalking up, this is the time to
(12:32):
use that discount code. If you are visiting just the
regular website because you want to hang around zelmens dot com,
that discount code fork frk will work as well. It's
just going to not be as easy to find the
Spearman flavor there because that's what we're launching exclusively with
you here.
Speaker 1 (12:48):
This is I got a big grin on my face
because I didn't know. I didn't know you guys do
this you said, Yeah, you said, because last time we
talked to you, Daddy says we're not launching it yet.
So I think that's pretty darn cool. So go to
Zelman's Z E l M i NS dot com slash
fork for all of these goodies. And that's very very
(13:08):
cool of you, guys. I know you treat my audience
quite well, and I dig that well.
Speaker 2 (13:12):
Listen, they treat us well too. All the listeners here
are listening. We want your feedback. We want you to,
of course stock up on peppermint today, but try Spearmint.
Add a pack or two to your cart. It's going
to ship out for free as long as you're getting
three packs for more of our original pepperin flavor at
a time. Scrape or two and reach out to us.
We read every single piece of fan mail that comes in.
(13:33):
Sometimes I'm not going to say golf fan mail. Sometimes
you get a lot of questions, Hey, what's what's the
capsule about. We'd like to educate on that too, But
anytime people give us feedback, we listen, we care, and
we want to make sure we got spearmint right excellent.
Speaker 3 (13:45):
I'm sure they're looking forward to it. I'm excited. About it.
Speaker 1 (13:48):
Jared Raisin, thanks so much from Zelman's minte Mouth. Thanks
for taking the time coming on. That was a lot
of fun. Always great to hear from you and your
family and hear more of what's going out with Zelman's
to our listeners.
Speaker 3 (14:00):
So thanks for that.
Speaker 2 (14:01):
Thanks Neil, thanks for having me a pleasure to be here.
I hope everyone enjoys the fun Easter weekend, Stay fresh,
and I can't wait to come back day fresh.
Speaker 3 (14:09):
Indeed, all right, brother, we'll talk soon.