Start Scale Succeed
Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between. Start listening and subscribe now
Episodes
What to do when your product business just isn’t working for you anymore?, this is where Kayley was a few months ago and she has reassessed and reflected on what she wants her brand and business to be and so she is pivoting and changing her business model.
In this episodes she shares her journey of how she started, the challenges she has faced and why she is pivoting to move forward with podcast host Nicole Higgins
Some of th...
At some stage in your business journey you may look for investment to help you start or grow. This week in ep 141 Luke Desmond joins the podcast to demystify investment and explain the investment landscape, who you should be approaching depending on what stage your business is at and the funds you are looking for.
Highlights of this episode include:
Pitching to Investors: The value of a compelling story, clear data, and a pre...
This weeks episode Nicole chats about how to build commercial ranges for your product business.
Nicole shares some of the mistakes she made whilst working as a buyer for major high street retailers and how you can create and develop products that are the right fit for your business
Focusing on people, the product and profit Nicole breaks down actions to take when planning for the seasons ahead.
The Host
Nicole Higgins ...
Using a distributor for your beauty or wellness brand can catapult your growth.
In ep 139 of start scale succeed host Nicole Higgins chats with Catherine Collins about the practical tips for identifying and collaborating with the right distributor.
Catherine established a distribution agency in the middle east and now provides expert consultancy for beauty and wellness brands
This week some of the topics covered are
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...
The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider
In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market
Some of the areas discussed are:
- Tips and advice for breaking into the marke...
Recent closures of high street chains further highlights the challenges of bricks and mortar stores, but how are the new kids on the block building their businesses and creating a community.
This episode I chat with Cat Anderson founder of sustainable clothing store Treen a vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Providing a kille...
Are you using your stories to their full potential?
Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories.
Some of the topics we chat about are:
- "Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services.
- "Sales Foundations" - Understand essential sales strateg...
On average 35-40% of your turnover in your product business should come from your email marketing. If you're not quite reaching that target then this episode is for you.
This week in the start scale succeed podcast I chat with Hannah Spicer email marketing expert
During the podcast, Hannah shares valuable insights on:
- Mistakes businesses make with their emails
- Building effective retention and win-back email flows
- Optim...
In this episode of Start Scale Succeed host Nicole Higgins is joined by guest Katie Tucker, author of "Do penguins eat peaches and founder of Product Jungle. Together, they delve into the essential topic of understanding customers and how businesses can leverage this understanding to thrive. Katie provides invaluable insights into market research, customer discovery, and the importance of aligning with customer values.
Listeners ...
The UK wedding industry is worth £14 billion and this weeks’ Guest is definitely having their slice of the pie.
Revolutionizing the bridal industry with the “airbnb” of bridal rentals.
I chat with co-founder Ella Gaskell about PS Bridal Rental, a rental and resale platform.
Celebrity Stylist Ella partnered with Zoe Jervoise Graham
to start the business after establishing during covid that there was a definite gap in the ma...
Content pillars - a term we often hear talked about in relation to social media and creating content but what are they? how many should you have? and how do you establish what they are, In this episode Nicole chats with Char Dixon ex head of marketing for Dune and New Look (to name a few ) and founder of loud mouth content.
Chars’ aim is to reduce the overwhelm of content creation for small business owners
The episode guide...
From running home on her lunch break to post orders to now owning a bricks and mortar store, a thriving online business and co-founding a ladies fashion brand.
In this weeks episode of Start scale succeed (ep 131) I chat with Sophie Cafolla founder of stock & Co a stunning children’s lifestyle brand on how the brand has evolved over the years and why bricks and mortar is key to their growth.
Sophie shares great insight and...
In this episode, we sit down with Nikki Coe, a branding expert and business coach specializing in working with co-founders.
Nikki shares her insights on why 65% of high-potential businesses fail due to co-founder fallout and offers valuable advice on nurturing successful partnerships.
From identifying tensions within the business to the importance of open communication, Nikki provides practical tips and real-life examples to he...
Goals aren’t just for January.
In this workshop style episode host Nicole Higgins takes listeners through a comprehensive guide on setting strategic business goals for future success. Drawing from her extensive experience in corporate strategy and entrepreneurship, Nicole outlines the importance of setting goals and the actionable steps necessary to achieve them.
Split into 3 parts Reflections, Review and Plan
Reflection
- Ni...
Resilience, Rebrand and Reinvention.
These are some of the topics I chat about with Ness, founder of the find boutique in this weeks podcast episode.
The experience of rebranding, handling business setbacks, including a social media hack, which meant she lost all her followers and had to start from scratch.
The strategy behind weekly drops, engaging customers through live sessions, and the shift to smaller, more profitable fas...
I’m often asked how long it takes to start a product business and the answer is how long is a piece of string as there are so many variables at play.
These variables are something I discuss with TV fashion stylist turned Founder Judy Gilroy creator of home organisation brand @clossy who shares her journey of why after thinking about two other business previously she bit the bullet and started her own product business alongside ...
Hands up if you remember the Barbie Launch extravaganza?
I'd never seen anything like it and it made me look more at experiential marketing, what it was and how it works.
Connecting with your consumers and creating a memorable experience is key to help building your brand.
This week in the Start Scale Succeed podcast I dive more into that with my chat with Katie Peake founder of backlash creative THE agency for experiential m...
It's never too late to start your business.
In this weeks episode of Start Scale Succeed, I chat with founder Karen Saul who started her ethical and sustainable brand brand Good Wash Day mid lockdown in her 50's.
Good wash day is a organic cotton jersey towel ethically sourced to eliminate the frizz that standard towels can cause. Kind to all hair types. Karen shares about the twists and turns of her start up journey, the costs ...
From Barrister to Beauty brand to B-Corp This weeks episode of the start scale succeed podcast we are chatting all about becoming a B-corp with This is silk founder Sonal Keay who during her legal career began a side hustle focused on the benefits of silk in skincare based on her own skincare needs and problems which then flourished and became her main focus and business
Sonal shares her start up story and the initial research tha...
Do you find selling easy? and are you using your socials to sell as much as you could. If you answered no to both of those questions then this episode is for you.
Today's episode is a must-listen for every small business owner and entrepreneur looking for sustainable strategies to boost client engagement and sales without the burnout.
Special guest Sara Dalrymple , a renowned sales trainer and mentor, who brings a treasure trov...
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