Top Floor

Top Floor

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

Episodes

March 17, 2026 45 mins

Jascha Kaykas-Wolff is the CEO of Visiting Media and a longtime tech leader who has helped shape digital marketing at companies like Yahoo, Microsoft, BitTorrent, and Mozilla. Raised in a socialist collective outside Eugene, Oregon, by a pioneering rock concert promoter, he grew up thinking deeply about systems, autonomy, and how teams work together. Susan and Jascha talk about AI acceleration, authentic leadership, and agile innov...

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Lori Mukoyama is a Design Principal and Global Hospitality Leader at Gensler, shaping hotel experiences across cities from Chicago to Tokyo. With a background in boutique retail and large-scale hospitality design, she focuses on the tactile and emotional details that shape guests' experience of a space. Susan and Lori talk about design details, destination differences, and the future of guest experience.

What You'll Learn

• What de...

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March 3, 2026 41 mins

Kurt Oleson is the Chief Operating Officer and co-owner of Custom Channels, a Denver-based company delivering fully licensed, human-curated music solutions for hotels and restaurants. A classically trained pianist turned music technologist, he helped build early music-recommendation algorithms before joining his company. Susan and Kurt talk about licensing landmines and algorithmic ethics.

What You'll Learn:
• Why playing Spotify i...

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February 24, 2026 32 mins

Leora Lanz is an associate professor at Boston University's School of Hospitality Administration and a former global marketing leader who helped grow HVS from seven offices to forty worldwide. After decades in destination marketing, hotel operations, and consultancy, she turned her classroom casework into two books on developing a marketing mindset. Susan and Leora talk about critical thinking, conscious marketing, and career coura...

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February 17, 2026 42 mins

Travis Burns is Executive Vice President of Business Development at Remington Hospitality, where he's helping scale the company's third-party management platform. A former aerospace professional turned hotelier, he walked into the Hyatt Regency Tulsa Downtown asking for any job, and built a career spanning sales, operations, and investment strategy. In this episode, he unpacks profit over prestige, luxury's lift, and gut-driven gro...

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February 10, 2026 16 mins

Susan Barry is the founder of Hive Marketing and the host of Top Floor, bringing hotel sales, marketing, and ownership-side perspectives to the mic. In this solo episode, she reintroduces herself to new listeners from Hotel Online and HFTP and zooms out on a timely industry controversy to ask a much bigger question about power, history, and responsibility in hospitality. This episode is short and sweet, much like Susan.

How Susan w...

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February 3, 2026 35 mins

Tracy Stuckrath is the founder of thrive! meetings & events, where she helps planners, venues, and chefs stop accidentally poisoning their guests (a low bar, but here we are). After being diagnosed with a food allergy and realizing she couldn't safely eat at her own events, Tracy built a mission around safer, more inclusive hospitality, and later launched the "Eating at a Meeting" podcast during COVID. Susan and Tracy talk about sa...

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January 27, 2026 37 mins

Christine Malfair is a lifelong hotelier turned independent-hotel marketing fixer, with a career spanning cruise ships, GM roles, and 15 years building Malfair Marketing as an early "remote fractional CMO." She helps independent hotels cut through AI noise and get found by guests and machines without losing their minds. Susan and Christine talk about clarity, consistency, and competitive courage.

• Employee use of ChatGPT and real ...

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January 20, 2026 25 mins

Gary Brown is a former attorney and CPA who ditched billable hours for buildings, turning a brotherly townhouse-flipping side hustle into Furnished Quarters, one of the largest corporate housing providers in the U.S. He leads a service-first operation across major markets like New York, Boston/Cambridge, and the Bay Area, blending tech, design, and a very real "stuff breaks at 3am" mindset. Susan and Gary talk about service, standa...

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January 13, 2026 45 mins

Stacy Garcia is a designer, entrepreneur, and trend forecaster known for bold patterns and a sharper-than-average crystal ball. She built a multimillion-dollar textile studio serving hospitality and residential design worldwide. Susan and Stacy talk about palette, pattern, and personalization.

• The secret life of hotel lobby books
• Why surface pattern design trains you to think bigger than walls
• Analog printing's quiet comeback...

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January 6, 2026 31 mins

Kipp Lassetter is a former ER physician turned health-tech founder, hotel owner, and gas-station-barbecue legend who now runs RBN, a luxury real estate referral and rewards platform. He's on the show to unpack how he thinks about building and selling businesses, turning "boring" transactions into unforgettable experiences, and why the right real estate agent matters more than any points haul. Susan and Kipp talk about loyalty and r...

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December 30, 2025 37 mins

Steven Rubin is the CEO of Collared Martin Hospitality, the management company behind Faraway Hotels, with a career that's zigzagged from overnight manager at a 600-room Marriott in 1999 New York City to revenue strategy trailblazer and culture-first leader. He's helped open and grow iconic lifestyle hotels at Kimpton, led across operations, asset management, and hospitality tech, and now steers an independent, experience-obsessed ...

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December 23, 2025 44 mins

Franck Desplechin is a French-born chef turned luxury hotel food and beverage executive, with roots in Michelin-starred kitchens and brands like St. Regis and Auberge Resorts. After running iconic properties (including a wild Sedona chapter with his wife as co-leaders), he launched a nationwide task force and consulting practice and distilled his "chef mindset" leadership style into a book. Susan and Franck talk about building heal...

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December 16, 2025 35 mins

Christin Marvin is a hospitality lifer who's opened 13 restaurants, run high-performing teams from the Broadmoor to booming Denver concepts, and survived both burnout and a failed ownership venture. Today she's an author and host of the Restaurant Leadership Podcast, helping operators master openings, ownership, and operator optimization. Christin and Susan talk about leadership, systems, and sustainable growth.

What You'll Learn A...

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December 9, 2025 37 mins

Brady Lowe is a connector, educator, and experience-maker who founded Taste Network and the nonprofit Piggy Bank, spending more than two decades building unforgettable collaborations between chefs, farmers, hotels, and brands. Through his Next 10 coaching and accelerator hub, Brady helps hospitality founders design smarter events, deeper guest relationships, and sustainable revenue with a focus on pairings, playbooks, and pre-visit...

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December 2, 2025 37 mins

Michael Broadhurst is the Chief Operating Officer at StepStone Hospitality, a lifelong hotelier who sprinted from dish pit to nightclub manager to senior posts with Marriott, Starwood, Crestline, and Crescent. He opened the Westin Reston, later led the Westin Arlington Gateway, and built a reputation for turnarounds driven by culture, coaching, and cross-discipline training. Susan and Michael talk about teams, transitions, and top-...

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November 25, 2025 38 mins

In this special episode of Top Floor, Susan talks with three founders whose products made this year's Hospitality Holiday Gift Guide. Michael Albert from Hotel Humor, Megan Grant Pederson from Cherish Tours, and Jim Higley from Puffer Hug each share the story behind their companies and why their creations make meaningful gifts for hoteliers, travelers, and hospitality pros. Tune in for cozy ideas, thoughtful experiences, and hospit...

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November 18, 2025 35 mins

Taylor Scott is a hospitality lifer turned leadership coach who cut his teeth at Walt Disney World, led sales at Disney Vacation Club, and earned his MBA from Cornell's Hotel School. He's the author of Lead with Hospitality and the leadership fable Give Hospitality, translating world-class service principles into practical playbooks for teams. Susan and Taylor talk about connection, culture, and coaching.

What You'll Learn About:

•...

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November 11, 2025 38 mins

Lisa Holladay is the first Chief Experience Officer at TIGER 21, where she crafts learning, access, and connection for a global community of ultra-high-net-worth, largely first-generation entrepreneurs. Formerly the global brand leader for The Ritz-Carlton and a luxury portfolio lead at Marriott, Lisa brings a rare guest-centric lens to designing unforgettable moments online and off. Susan and Lisa talk about privacy, personalizati...

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November 4, 2025 31 mins

Jake Zwaagstra is the CEO of TriCelta Development and a veteran builder of complex hospitality projects from the Las Vegas Strip to tribal mega-developments. He's worked both GC-side and owner-side, translating vision into budgets, drawings into buildings, and chaos into opening days. Susan and Jake talk about function over flair and momentum over mayhem.

What You'll Learn About:

• The owner's-eye view that changes everything about...

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