The Big Impression

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.

For more on what's moving the industry, head to The Current: https://www.thecurrent.com/

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As retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service.

David Young, VP of Retail Media at Dick’s Sporting Goods, joins The Big Impression podcast to discuss how the company is approaching retail media at a time when the space is becoming increasingly crowded, competitive and perfo...

For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That’s all well and good, but Ace Hardware wants to make sure it doesn’t lose sight of its core and unique offering. 

On this episode of The Big Impression, Molly Hjelm, corporate VP and head of retail media at Ac...

As sports rights grow more fragmented and expensive, E.W. Scripps is making a different bet: free access, broader reach and a bigger role for ad-supported television.

As Seth Walters, head of CTV sales at E.W. Scripps, says, “Our superpower is distribution.”

Walters joins The Big Impression podcast to explain why Scripps is leaning into free over-the-air and streaming sports at a moment when so much premium live program...

Best Buy has long been synonymous with consumer electronics, but today it’s making an equally aggressive play to become a major force in media and marketing.

In this episode of The Big Impression, Best Buy Ads President Lisa Valentino joins hosts Damian Fowler and Ilyse Liffreing to discuss how the retailer is turning stores, media and data into one connected commerce platform.

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Oura may be best known for its sleek smart ring, but its bigger ambition is changing how people think about health. In this episode of The Big Impression, CMO Doug Sweeny joins hosts Damian Fowler and Ilyse Liffreing to unpack how a wearable brand is translating complex data into something people actually use and act on.

The timing is global. As the official wearable of the Winter Olympics, Oura stepped into one of the world’...

Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse Liffreing to talk about a campaign that’s aiming for something bigger: changing how rural America shows up in culture.

Called the Modern Rural Collective, the initiative skips traditional ads entirely. Instead, it partners ...

Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless shortcuts, the question is: Do people still think they need a brand like this?

In this episode of The Big Impression, hosts Damian Fowler and Ilyse Liffreing talk with CMO Andrew Schneider about how a legacy brand earns it...

Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story.

She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions. 

Episode Transcript

Please note, this transcript  ...

Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in the fast-moving digital attention economy, that’s a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.

He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset durin...

As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace. 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler.

Ilyse Liffreing (00:01):

And I'm Ilyse Liffreing.

Damian Fowler (00:02):

And welcome to this edition of The Big Impression.

Ilyse Liffr...

Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft.

For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that’s only part of the story. During her tenure as Lyft’s vice president of brand marketing, she focused on reminding people that getting from Point A to Point B can still be personal — shaped ...

Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand.
 

Episode Transcript

Please note, this transcript  may contain minor inconsistencies compared to the episode audio.

Damian Fowler (00:00):

I'm Damian Fowler.

Ilyse Liffreing (00:01):

And I'm Ilyse Liffreing.

Damian Fowler (00:02):

And welcome to this edition of The Big Impression.

Ilyse Liffrei...