Episode Transcript
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Speaker 1 (00:00):
Welcome to Hope Global Forms, the dialogue where we bring
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Hope Essen Scant and you can find me on Instagram
at the Essence of Underscore. This podcast is powered by
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(00:24):
org and follow us on social at Hope Global Form.
In today's episode, we have Earned Your Leisure CEOs Rashad
Belil and Troy Millings on financial literacy.
Speaker 2 (00:38):
How did the vision of Earn Your Leisure come about?
And my guest is is embedded in both of your
personal stories? Am I right about that?
Speaker 3 (00:48):
Yeah? I think it's really a story and purpose right.
This is a purpose driven mission. By trade. I was
an educator, so I was teaching.
Speaker 4 (00:55):
What will slow Down? Would you just say that.
Speaker 3 (00:56):
I was an educator, an engineer, educator, an educator? Syeah yeah, yeah, yeah,
same thing, yeah yeah, yeah, yeah, that's all the teachers
out there. Rasha was a financial advisor by trade, and
it really came about when we were working with young adults.
It was a summer internship program. And at the end
of the program, based on how they performed in it,
we were going to pay them. And so it came
to us like, if we're going to start paying the kids,
(01:18):
we need to actually teach them about money, teach them
about the principles about saving, investing, how to invest, where
the different asset classes to invest too. And we quickly
realized like, this is something not only the kids need
to learn, but their parents need to learn. And so
it was quickly like, there's no age limit to this.
So financial literacy is something that could be something for
an eight year old or could be for an eight
(01:38):
year old. And then he had the brilliant vision of
looking at the landscape of social media and rather than
us teaching in this small classroom, he said, let's record
it and put it out to the masses. That's kind
of how it was. That was his idea. So I'll
let him take the vision.
Speaker 5 (01:54):
Yeah, you know, just watching the power of social media also,
so a few different things will happen simultaneously. But you know,
I kind of saw the pathway for social media earlier
in twenty twelve, and I saw how powerful it was,
and it really democratized the whole society as far as
you know. It was the first time I thought in
human history where you could become a celebrity for being
(02:15):
a chef, for being a personal trainer. You could have
that same level of following that a musician would have
or an athlete would have. So with that, I saw
an opportunity to be you know, rock stars in the
financial literacy space. At the time, it sounded crazy, but
I had the whole idea of you know, writing books
and traveling and doing tours pretty much everything that we
do now. But I saw a way that we could
(02:39):
blend financial literacy and culture and make it you know,
make it entertaining, make it fun, but also make it
educational at the same time, and you know, utilizing social media,
which is free and you know, the most powerful leverage
that we have today. Most of us waste it. But
that's a different conversation. But you know, just seeing that
(03:00):
opportunity for education to actually grow at scale with something
that you know, thought would be pretty attainable, and we
started it and everything that we kind of envisioned and
more has come true so far.
Speaker 3 (03:14):
We did it.
Speaker 5 (03:14):
I did a lesson about what's the most important commodity
in the world. And it's really attention. Repeat it's attention.
So you know, human attention is more valuable than gold,
it's more valuable than oil. So this is why you
know these apps are free, but they're not really free
because you're paying with your attention and your attention can
(03:35):
be monetized. And that's what they're doing.
Speaker 3 (03:37):
Somebody somebody fat.
Speaker 2 (03:39):
That's that's some wisdom there, repeat, repeat that one time.
But folks in the back.
Speaker 5 (03:44):
Of the room, anything that's free, you're usually the product.
So when it's something that, yeah, if it's free, you're
the product.
Speaker 2 (03:54):
So if it's free, you're the product. You're the problem.
Speaker 4 (03:57):
Yeah.
Speaker 2 (03:58):
And and and you're paying with your intention. You know,
you're paying with your attention. They're getting even their benefiting
with their intention of your attention.
Speaker 5 (04:08):
Yep, I like that.
Speaker 3 (04:09):
That's it. So we got a little rap thing going on.
Speaker 1 (04:14):
How to put it?
Speaker 5 (04:14):
Oh we need is a beat?
Speaker 2 (04:15):
See how we blended that.
Speaker 5 (04:17):
But yeah, so just studying that, it's like, Okay, if
we're gonna be on social media all day every day
like everybody else, why don't we utilize it for something
that's beneficial. And today it's the greatest time in human
history like for us, we started a podcast with no
money at all. It's no startup court and just a
couple of cell phones, and we grew that into a
(04:39):
media company.
Speaker 3 (04:39):
I'm first generation American, and so when we talk about
financial literacy, I think of it as a foreign language, right,
And so when you think about what's from my parents
are from Jamaica, okay, and so find shout yeah, shout
out to the, shout out to the and so finances
weren't something that we even talked about. In fact, like
the only thing I knew about money, even though to
my teenagers, is that when my dad get paid, my
mom to the money to pay the bills.
Speaker 5 (05:01):
That was my.
Speaker 3 (05:02):
Financial education until I started hanging up being around people
who were in finance, having a best friend who was
starting his best friends so, you know, starting his career
in that, and then graduating and realizing, wait, I need
to really figure out this thing that I don't know
anything about. And so I treated it like a foreign language.
And I said, all right, if I don't know it,
how do I get to study it? How do I
(05:22):
become more fluent in it? And so it started with
teaching kids, and the more I taught, the more I
had to learn. That's one of the things about in
education is like the more I learned, the more I
have to give. And so that became the thing. I
gotta give, I gotta give, I gotta give, which means
I gotta learn, I gotta learn, I gotta learn until
the point was like I got a pretty good grasp
with this, which people are able to see now. And
so it started with the lack of education was the
(05:44):
inspiration for me to get educated because I knew not
only were my generation is watching, but I'm in front
of kids like this is the next generation. Right, So
imagine I didn't know the information at twenty, but imagine
if the kid at twelve gets it, how much further
is he going to be? How much further is she
going to be?
Speaker 4 (06:01):
Right?
Speaker 3 (06:01):
And so that's always been a mission. It's like, all right,
grab the next generation. Let's give them as much as
we learn. In the fact, when we feel like we've
learned too much or we've learned enough, we need to
go seek sources to learn even more because this next
generation is relying on it.
Speaker 2 (06:13):
And so that's why you went from education to financial education.
Speaker 3 (06:17):
That's why I would say educator, not teacher, right, people
like people think teacher, they think school building, they think
four walls. But when you're in education, you realize that
learning doesn't stop.
Speaker 4 (06:25):
With the four walls.
Speaker 3 (06:27):
It goes on what you learn outside of those four wars.
That's right, right, And so the conversations at home, the
conversations amongst your peers, it's not like who's the best
basketball player? It's like even now, like, yo, did you
see the CPI numbers of that? The conversation has changed.
And so I'm glad that you brought up doctor King,
because you're right, right. We weren't born during the civil
rights movement and the fact the last piece of it
(06:47):
was the economic dream, right, And so that's why we
call this movement in time, and everybody here's part of
this the financial revolution, right. And so it's that movement
right where there was clear leaders of the civil rights movement.
But the leader of this movement now the information. So
how do you stop information?
Speaker 5 (07:03):
You don't.
Speaker 3 (07:03):
That's why we got to keep providing it. And everybody
has a role to play. Like people look at us
and what you're saying is extremely humbling, right, But there's
somebody in here who hurt the information that we said
or something that you said, and now they go home
and take it, and they changed their family's trajectory, right,
and they changed their community trajectory.
Speaker 5 (07:21):
Growing up financial literacy, I had the perfect blend of
financial literacy. My mom was a school teacher and my
dad was a financial advisory. So my mom where, huh,
where where'd you grow up? And Greenberg? Well, it's a
small town called Greenberg, New York and saying west Chester County,
like twenty minutes outside the bronx working class environment. So
I think it was extremely beneficial because I was exposed
(07:45):
to both sides of the spectrum. My mom, you know,
always had a job union was very scared of entrepreneurship
because I got to see the good and bad side
of entrepreneurship. Like people don't understand, like if you don't
get paid for a couple of weeks, that's what this
burden on your family. So it's like, all right, if
you have one parent that income fluctuates, the other parent,
(08:08):
whose income is stable, has to make up for that.
But you know that can cause issues, so you just
have to see that. So I got to see that.
But I always appreciated my dad because he always had
the entrepreneurial spirit and it's ups and downs in entrepreneurship.
It's not always going to be great time, but you
have to have a tremendous amount of courage to go
(08:30):
outside every day and bet on yourself. So that was
something that was always appealing to me growing up. So
I always wanted to be an entrepreneur. I always wanted
to be in business inspired by him, And like I said,
my mom was always into education, so I always understood
the value of education. I wasn't a great student, but
it wasn't that I wasn't actually capable of learning. I
(08:51):
just wasn't interested in the way that they were teaching me.
So so you know, realizing that, you know, the way
at the school system teaches kids is outdated and it's
only geared towards one style of learning. When I realize yeah, yeah, absolutely, yeah, yeah.
Speaker 2 (09:09):
Every time you clap, you're giving encouragement for their ideas
and you're sending a message to the world. You want
the world to back what you just clap for.
Speaker 5 (09:21):
Thank you. So so just realizing that if I'm learning different,
how many other people are learning different just like me.
So that was another reason why we wanted to start
earning your leisure, but then do it in a way
that's different because I feel like for a long time
people were left out in the conversation of financial literacy
because they felt intimidated. They're like, Okay, if you don't
(09:42):
wear a suit, if you don't work on Wall Street,
if you didn't go to an Ivy League school, you're
not worthy of having a conversation about stock investing, and
just stay where you're at. But we kind of democratize
that so now it doesn't matter if you're a sanitation
worker or a CEO. Everybody should have access to information
and nobody should feel ashamed of it. So we reach
people where they're at. And like I said, we have
a huge following in the jail, we have a huge
(10:04):
following in schools, We have a huge following in corporate
America because they're all important and their voices are all valuable.
So that's something that's very important to us.
Speaker 3 (10:13):
I think the mission going forward is kind of what
you just touched on, and that we've seen financial literacy,
financial education, financial wealth being champion from the reception that
we've got here in America, but it's about global expansion.
So we're very intentional about that. We don't just think
that these issues are unique to the United States. And
so when we go to Lagos, Nigeria, that young person,
(10:36):
that young man, that young woman who's hearing the information
for the first time, exactly when they hear that information,
it's a breath of fast air because nobody's talking to them, right.
But we're not going there to say, these are the
issues that we're facing America ahead, let's lay them on you.
We want to know what's happening there, and we want
to find the brilliant minds there and highlight them, the
same way we kind of highlight entrepreneurs here in America
when we do invest fessts in London. It's very intentional.
(10:58):
We want to talk to the people who haven't had
a voice right, who felt like they were underrepresented, who
felt like they couldn't relate to anybody in the level
of finance. And so it's like, here we are to
come show you the people that are here, to highlight them,
but also give you the information that we've learned. And
so it's a global expansion about financial wealth, financial education,
and financial fluency.
Speaker 4 (11:18):
Amen.
Speaker 5 (11:19):
Yeah, and I think that going more into the education
space as well. We're working with the New York City
Department of Education and hopefully, you know, we'll be able
to have a curriculum put in place. If you think
about New York City, which is the capital of capitalism
and a larger school department in America, doesn't have financial
literacy as a mandatory part of their curriculum. It's kind
(11:40):
of crazy. So I feel like, if we're able to
teach young people financial literacy, we're gonna be able to
stop them from making decisions that can cripple them for
the rest of their life. You're getting twenty thousand dollars
a credit card debt because you were ill informed, Well,
that can last thirty thirty years.
Speaker 3 (11:55):
You know.
Speaker 5 (11:55):
They say that sixty percent of African American wealth goes
to pay off student loans. So it's how much sixty
percent of African American wealth goes to payoff student loans?
Speaker 2 (12:04):
Wow?
Speaker 5 (12:05):
And most of those loans are back by the government.
So most of our wealth is going back to the
United States government to pay off student That's a whole
different conversation.
Speaker 2 (12:13):
So I.
Speaker 5 (12:17):
Feel the new version the global expansion extremely important, but
also here domestically reaching young people at an extremely important
age and being able to expand and develop curriculum that
can go, you know, nationwide globally and really champion financial
literacy and financial empowerment is important.
Speaker 4 (12:39):
Ladies and gentlemen, advocates for the twenty five century financial
literacy you God, thank.
Speaker 1 (12:49):
You, thanks for listening to help global forms the dialogue.
We hope today's episode has inspired you. Keep the conversation
going by visiting Hope globalforums dot org and follow us
on social at Hope Global Forum. You can find me
sen Scan on Instagram at the Essence of Underscort. Join
(13:11):
us next time for more insights from leaders who are
shaping a better world.