Marketing Against The Grain
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Episodes
July 31, 2025 • 24 mins
Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr
Ep. 348
What if you could build an entire year-long content strategy in just one AI prompt?
Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant mar...
Mark as Played
July 29, 2025 • 20 mins
Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb
Ep. 347
Is this AI browser really good enough to be your default?
Kipp dives into a hands-on unboxing of Perplexity’s new Comet browser to find out if the hype lives up to the reality, and whether AI-native browsing can truly supercharge your marketing and business workflow. Learn more about unlocking the potenti...
Mark as Played
July 24, 2025 • 23 mins
Want 22 ChatGPT Agents you can launch in 5 minutes? Get the prompts here: https://clickhubspot.com/akv
Ep. 346
Is ChatGPT agent actually a game changer for marketers, or just more overhyped AI?
Kieran dives into whether ChatGPT agent can truly automate complex marketing and growth tasks, or if specialized AI tools still reign supreme. Learn more on how the new agent stacks up against human marketers, where it shines and struggl...
Mark as Played
July 22, 2025 • 25 mins
Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aeh
Ep. 345
Is “vibe coding” the most addictive and important new skill for marketers in 2025?
Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ChatGPT, Perplexity Labs, and Replit. Learn more on defining your ICP (ideal customer profile) in record time, generating powerful code-powered lead mag...
Mark as Played
July 17, 2025 • 20 mins
Want our 10 Prompts + Web App to Create a Lead Magnet? Get it here: https://clickhubspot.com/vwd
Ep. 344
Did you know you can go from idea to publishing a working lead magnet app in under an hour with AI?
Kipp dives into how AI code generation tools are changing the game for small businesses and marketers by making it easier than ever to build free web applications that attract and convert customers. Learn more about leveraging ...
Mark as Played
July 15, 2025 • 28 mins
Want a list of Creative Prompts to test with Grok? Get it here: https://clickhubspot.com/jvk
Ep. 343
Is Grok 4 really the smartest AI model?
Kipp and Kieran dive into the hype, hands-on tests, and real-world marketing applications of Elon Musk’s latest AI release. Learn more on what makes Grok 4 different from other models, explore creative ways marketers and founders can use Grok’s X data access, and put Grok 4 up against OpenA...
Mark as Played
July 10, 2025 • 40 mins
Want our Product Marketing team's AI stack (live interview + prompts)? Get it here: https://clickhubspot.com/ekg
Ep. 342
How can you build a robust ideal customer profile with A ?
Kipp, Kieran, and Rachel Leist (VP of Marketing for HubSpot) dive into how AI is making product marketing 10x faster—and dramatically more personalized—by automating everything from positioning docs to competitor intelligence. Learn more on how to...
Mark as Played
July 8, 2025 • 10 mins
Want the ultimate list of 40+ AI tools (including AI video tools)? Get it here: https://clickhubspot.com/fvb
Ep. 341
Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads?
Kipp dives into the latest in AI video, sharing hands-on experiments with new tools and why the viral Cat Olympics video is a perfect showcase of what's possible (and not possible) right now. Learn more on the p...
Mark as Played
July 1, 2025 • 16 mins
Ep. 340
Did you know that for every 18 pages Google scrapes from content publishers today, they now send back just one visit—down from two pages per visit a decade ago?
Kieran dives into the “great content collapse” and what the changing landscape of AI-powered search means for the future of marketing and growth. Learn more on how Google and OpenAI are upending the traditional value exchange of content, why paid advertising costs...
Mark as Played
June 26, 2025 • 27 mins
Ep. 339
Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks?
Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, leverage real-time signals from platforms like LinkedIn, and turn AI into your custom ...
Mark as Played
June 24, 2025 • 15 mins
Ep. 338
Is AI video ready for primetime—or just a viral fad?
Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools like VO3 and Hailuo AI, and how AI is revolutionizing short-form content creation and...
Mark as Played
June 19, 2025 • 14 mins
Ep. 337
There’s a free tool that can help your brand show up more in AI-powered search results!
Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and the essential best practices for dominating this next era of search.
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Mark as Played
June 17, 2025 • 48 mins
Ep. 336
Is your organic traffic vanishing into the AI ether?
Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search...
Mark as Played
June 12, 2025 • 42 mins
Ep. 335
Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task?
Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatable creative process, using AI as your ultimate creative collaborator, and five actio...
Mark as Played
June 10, 2025 • 30 mins
Ep. 334
For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business.
Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, marketing, and customer operations with actionable insights, why this new era gives...
Mark as Played
June 5, 2025 • 42 mins
Ep 333
In five years will the majority of social video will be AI-generated?
Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism and acting are the key differentiators for engaging video, and practical ways you c...
Mark as Played
June 3, 2025 • 48 mins
Ep 332
Is vibe marketing hype or the future of growth?
Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with autom...
Mark as Played
May 29, 2025 • 27 mins
Ep. 331
“Claude’s superpower is connecting with other applications”.
Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models.
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Mark as Played
May 27, 2025 • 22 mins
Ep. 330
What if you could create a world-class presentation with just two AI prompts?
Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in the business, and streamlining the entire process by plugging in brand style guide...
Mark as Played
May 22, 2025 • 13 mins
Ep. 329
What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free?
Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-on AI lessons (not just theory), and unlocking insider methods to integrate AI acro...
Mark as Played
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