Behind Her Brand w/ Kimberly DeShields-Spencer

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.

Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding care...

You know that saying that sometimes we can be our worst enemy.  That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career pr...

Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online.

In this episode we talk about one of the most effective ways to build link marketing into your growth strategy.<...

In this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. 


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and car...

This episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself.  You will be able to identify your blind spots, areas of growth and whether you are developing yourself towards a real harvest in your business. 


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk...

In a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand.

If you are blending in and not standing out, your brand can get lost. We are going to address key ways to create intrigue when it comes to your brand.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk tak...

Can your company be trusted?
Can your clients trust what you share you will deliver?

It’s not an understatement to say that the level of trust generated by your company can make or break your customer relationships, brand mission, and brand image.

Brand trust is vital to a company's livelihood. Brands are built through the consistent delivery of the brand promise through all your touch points.

S...

Customer engagement is one of the most pressing issues  today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too.

In order to acquire, convert, retain customers – and turn them into advocates – you nee...

One thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals th...

One of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve.

Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re look...

The one constant frustration I hear is about the need to create so much content.  It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consistently. 


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, p...

It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these  requests for a casual, informational interviews can feel very transactional.  So we are going to go over a few ways that you can address that question.


About Behind Her Brand:

Behind Her Brand is a community of women busin...

So, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results.  You want your marketing to create a response from your audience. You put in the hard work to create great content. However, if you are not positioning your marketing well, it can land flat. 

Today we are going to talk about what this type of marketing is and how ...

There is so much information out there when it comes to marketing.  There is countless of information on engagement, social media,  strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 areas in marketing that often is not discussed but can be very impactful to your business.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career p...

There is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your business.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriente...

In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right  audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked to increase the scale of your impact by reaching more people, you’ve become someone that people respect and will listen to.  So the question is - how do you cultivate being an influential expert?

...

One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective.

So today, we are going to dive in to these questions.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk take...

There is so much discussion about defining or creating your ideal client profile. However,  I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand.  Please note this episode is NOT about an avatar or anything like that.  This episode is offering another way to consider defining your "ideal&qu...

What we are going to cover today is what meeting planners look for when booking a speaker. Despite what you may hear, companies are still booking speakers for their respective events. However, what you may be surprised to learn is what they focus on the most.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, fami...