Evolution of Brand
Evolution of Brand is a podcast dedicated to bringing you stories and strategies designed to help you build an authentic, undeniable personal brand. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. Leaders and professionals featured on this podcast have built their personal brands from the ground up and offer practical advice so you can do the same.
Episodes
As Evolution of Brand hits its 168th episode, I have made the decision to put the show on hiatus. I will be turning my attention to a new podcast known as Podcast Guesting Simplified and I invite you to subscribe, follow, and learn more about the show at podcastguestingsimplified.com
EoB Mafia, it has been my absolute honor and privilege to bring you this content week in and week out. It's because of listeners like yo...
Top 3 Takeaways From This Value-Packed Conversation:
- Your story will resonate with the right people at the right time. Regardless of where you are on your journey, you have an opportunity to impact someone who hasn't made it to your level yet, but is making strides to get there. Don't feel you have to reach the highest level of success before you can tell your story...because where you are at this very moment could bri...
Top 3 Takeaways From This Value-Packed Conversation:
- Once you start getting comfortable with your communication skills on one medium (as a podcast host or guest, for example), those skills will translate to other aspects of your life, both personally and professionally. You'll be able to have deeper, more meaningful conversations with friends, family, colleagues, and clients because you put emphasis on the fundamentals of c...
Top 3 Takeaways From This Value-Packed Conversation:
- Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!
- Are you...
Top 3 Takeaways From This Value-Packed Conversation:
- One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
- Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can&a...
Top 3 Takeaways From This Value-Packed Conversation:
- There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand
- "There's only one thing worse than being t...
Top 3 Takeaways From This Value-Packed Conversation:
- The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks like
- People are not going to pay you what you're worth. The...
Top 3 Takeaways From This Value-Packed Conversation:
- Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to grow
- The lines between personal brand and business brand have been blurred in today's digital landscape. Someti...
Top 3 Takeaways From This Value-Packed Conversation:
- So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, your attention gets divided you end up costing yourself opportunities
- Your st...
Top 3 Takeaways From This Value-Packed Conversation:
- Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your exposure across the web and beyond
- Due to the rapid pace of news hi...
Top 3 Takeaways From This Value-Packed Conversation:
- One of the best ways to gauge success on social media is not through hearts, likes, retweets, etc with complete strangers, but rather how your loyal community interacts and engages with your content. If they've been part of your efforts for years, there's a higher likelihood they'll see your content and, as long as it's quality, they'll do their part t...
Top 3 Takeaways From This Value-Packed Conversation:
- Learning as a child is a much different experience than learning as an adult because children haven't developed any frames of reference. There's a lot of wonder and so many things are new. As an adult, not only do you have certain tendencies and frames of reference, but you also develop certain habits and those habits can be incredibly difficult to break, even if you...
Top 3 Takeaways From This Value-Packed Conversation:
- When you understand how the human brain works and what a person wants to accomplish, you will gain a much clearer understanding of how respect works. If you can authentically put someone in the limelight and make them feel like a rockstar, you will gain a brand advocate for life
- If you remove the human element of conversation from all your practices, you will lose so much in re...
Top 3 Takeaways From This Value-Packed Conversation:
- Allowing your team to amplify their personal brand and aligning them with work that fits their skill set will lead to better results than giving someone a fancy job title or job description. Tapping into someone's authentic story and letting their creativity shine will make someone happy to bring the most effort to their work each and every day
- When you're showing up ...
Top 3 Takeaways From This Value-Packed Conversation:
- You are your best version when you show up as your authentic self. When you try to put on a facade and lack clarity on who you are, it can lead to misery, broken relationships and a severe lack of results
- When you try to fake your authenticity, you attract the wrong people into your circle. Many people have deep-seated reasons for wanting to fit in that stem back as far as chil...
Top 3 Takeaways From This Value-Packed Conversation:
- The practices of being with yourself require a level of slowing down and stillness that our current model for working doesn't allow time for. Part of conscious leadership is setting boundaries for yourself and not taking on projects, assignments, etc. you know you can't handle
- Conscious leadership starts with getting clear on who you are, what's your purpose, and...
Top 3 Takeaways From This Value-Packed Conversation:
- When it comes to striking out on your own and forging your own path, you have to steal a page from Nike's playbook and JUST DO IT. Nothing can be accomplished unless you jump in fully, make some mistakes, make adjustments, and find the best way to proceed
- One of the great elements of podcasting is that it will allow you to break out of your shell and gain confidence. As yo...
Top 3 Takeaways From This Value-Packed Conversation:
- Authentic stories are at the root of your success because they define who you are, where you've been, and what you can become. When people hear your story and resonate with your experiences, they'll gravitate to you, thus opening up new opportunities for growth and success
- If you never set your intentions at the beginning of your career, you'll end up aimlessly g...
Greetings and salutations, EoB Mafia!
If you've been listening to Evolution of Brand since the beginning, you've most likely heard me say that in life, everything evolves.
And this podcast is no different.
In this bonus episode of Evolution of Brand, I'm sharing what the future holds for this podcast and what's in store for you as a loyal member of the #eobmafia.
Join me on Yo...
Top 3 Takeaways From This Value-Packed Conversation:
- Not necessarily related to the business focus of this episode, but if you ever have a premonition about needing to connect and/or spend time with a loved one, don't ignore it. You never know if it'll be your last chance to do so. The first few minutes of this conversation will reveal why
- As this episode goes live, it's 2023. The world has changed and it's ti...
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