Million Dollar Landscaper Podcast
Proven practical tips and advice on running and growing your landscape business
Episodes
In this episode, Scott breaks down how small landscaping businesses can outrank national chains on Google Maps—without spending big on ads or hiring a marketing agency.
Spoiler alert: You already have a secret weapon the big brands can’t compete with.
Scott shares the 3 ranking factors Google actually uses to decide who shows up at the top—and how small, scrappy landscapers can win by leaning into what makes them local and trustw...
In this episode, Scott breaks down one of the biggest myths in local marketing: that all you need to rank higher on Google is more 5-star reviews.
Spoiler alert: It’s not true.
Scott shares the results of recent tests run with real landscaping businesses—and reveals how some are outranking competitors with double (or triple!) the number of reviews by simply posting updates and photos consistently.
You’ll learn:
In this episode, Scott sits down with Matt Thibeau, founder of Savant Marketing, to break down what landscapers really need to know about running Facebook ads that actually get results.
Matt’s agency specializes in marketing for lawn, landscape, and outdoor living businesses—and in this conversation, he clears up the confusion around boosted posts, ad budgets, creative content, and more.
You’ll learn:
In this episode, Scott sits down with Paul Sanneman, founder of Contractor Staffing Source, to tackle one of the biggest headaches in the landscaping industry: finding (and keeping) good employees.
Paul has helped contractors across North America hire over 4,500 team members—and in this conversation, he breaks down exactly why your hiring strategy probably isn’t working, and what to do instead.
You’ll learn:
In this episode, Scott sits down with AI expert Jonathan Mast, founder of Whitebeard Strategies, to break down how landscapers can actually use AI to save time, win more jobs, and grow their businesses faster.
Jonathan shares real-world examples of how AI can help with everything from writing emails and building SOPs to creating instant landscape mockups right in front of clients — and why landscapers who start using these tools ...
Before you run ads for your landscaping business, you need to make sure your business is actually ready.
In this episode of the Million Dollar Landscaper Podcast, Scott and Katie explain why more leads won’t fix a broken foundation—and how skipping steps can waste your money and wreck your reputation.
You'll learn: ✅ Why "Reach" is the final step in the R6 system
✅ The #1 reason most landscaping ads fail
✅ Simple checks to know if ...
Episode 5 of the R6 Framework Series
Are you always chasing new leads... but forgetting about the easiest sales you could be making?
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down why reselling to past clients is one of the fastest, cheapest ways to grow your landscaping business—and why so many landscapers are leaving easy money on the table.
💡 “Your past customers already know you, like you, ...
Are people checking you out… then disappearing?
You send the quote—and never hear back.
You follow up once—but still crickets.
Now what?
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet.
💡 “95% of your prospects won’t buy the first time they contact you. If you’re not following up, they’re going to someone e...
Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.
💡 “If your customer experience doesn’t match your marketing—you don’t have a marketing problem, you’ve got a systems problem.”
...
Are your leads ghosting you? Struggling to get consistent referrals? It might not be your ads—it might be something much simpler.
In this episode of the Million Dollar Landscaper Podcast, Scott Molchan explains why reliability is the #1 reason most landscaping marketing fails… and what to do about it.
💡 “If your customer experience doesn’t match your marketing—you don’t have a marketing problem, you’ve got a systems problem.”
...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why most landscapers don’t have a lead problem—they have a marketing systems problem.
You’re posting on social media… maybe running some ads… maybe even getting leads. But they’re not turning into jobs. Or worse—you're losing money chasing the wrong customers.
💡 “Marketing isn’t magic. It’s systems. And most landscapers are missing the key...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with H-2B visa expert Nataly Mualem to reveal a game-changing hiring strategy that most landscapers don’t even know about—the October Strategy.
If you rely on H-2B workers, you already know how tough the competition is getting. With visa caps filling up faster than ever and an increasing number of businesses applying, many landscapers are strug...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down why Google reviews are one of the easiest (and most overlooked) ways to win more customers—and how ignoring them is costing you money.
You do great work, but if you don’t have 5-star reviews to prove it, potential customers will choose your competitor instead. And if you’re not actively asking for reviews? You’re leaving money on the table.
...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan reveals why just getting leads isn’t enough—and why so many landscapers keep falling into the feast-or-famine marketing trap.
You hustle to get leads when things are slow… then get too busy to keep marketing. The cycle repeats. Sound familiar? The truth is, marketing isn’t just about getting leads—it’s about having a system that attracts, converts, and r...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan breaks down one of the most overlooked but powerful marketing tools for landscapers—your Google Business Profile (GBP).
Most landscapers focus on websites, but here’s the truth: GBP is the first thing potential customers see when they search for landscapers in their area. If your profile isn’t set up or optimized, you’re leaving money on the table.
💡 “A...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy of Green Frog Web Design to tackle one of the biggest struggles for landscapers—getting stuck working in their business instead of on it.
Most landscapers start their business because they’re great at what they do, but before they know it, they’re buried in the day-to-day grind—sharpening mower blades, handling customer calls...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Derek and Kelli Shaw of Hey Lieu to uncover a game-changing strategy for landscapers—leveraging Virtual Assistants (VAs) to save time, reduce costs, and streamline business operations.
Running a landscaping business is overwhelming, and administrative tasks can quickly eat up your time. But what if you could outsource those tasks to highly s...
In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Carl Sorensen of Sites4Contractors to tackle one of the biggest problems landscapers face—a website that isn’t bringing in leads.
If your website is just sitting there, not getting you calls, messages, or jobs, this episode is for you. Carl shares the must-have elements of a high-converting website, the biggest mistakes landscapers make (a...
In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dig into one of the most overlooked but critical aspects of running a successful landscaping business: your P&L (Profit and Loss) statement.
If you’ve ever wondered why your profits don’t match up with what’s in your bank account, or how other landscapers claim they’re hitting sky-high profit margins, this episode is for you.
Scott and Kati...
In this episode of the Million Dollar Landscaper Podcast, hosts Scott and Kati Molchan dive into the art of customer communication and how it can transform your landscaping business.
If you’ve ever struggled with getting clients to call you back, managing customer expectations, or keeping up with today’s fast-paced communication methods, this episode is for you.
Scott and Kati break down why communication is one of the most cri...
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