More Than More

LISTING MANAGEMENT | Effective pricing isn’t about guessing the right number…it’s about staying flexible, reading the market, and being a reliable guide for your sellers. 

In this episode, Dylan and Angela dig into 10 different principles to help agents price homes effectively. They unpack why pricing is more of an art than a science, how to build strong communication and connection with sellers, and how to use market data and em...

LISTING MANAGEMENT | The 3 P's of Marketing (Product, Price, and Promotion) might sound like basic marketing but when it comes to getting a listing sold (and generating new leads in the process), how you approach the 3 P’s will shape not just the sale, but the opportunities that come after. 

In this episode, Dylan and Angela break down the three core elements of listing marketing and talk through how to position your listings to ...

Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and scripts, and walk through a step-b...

LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and effective communication to pre-empt ...

LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price. 

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

Subscribe to the More Than More Podcast for new weekly episodes as ...

THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is.

They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work.

Subscribe to the More Than More P...

LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listin...

LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn or relearn, and the mindset requir...

SUCCESS PRINCIPLES | In a world that constantly pulls our attention in a thousand directions, the most powerful move you can make is to focus on what’s yours to control. In this episode, we explore how great ideas shape your reality and why reclaiming your focus is the starting point for long-term success. We break down timeless Stoic principles, practical mindset shifts, and simple strategies to help you stop spinning and start ga...

CLUES TO SUCCESS | What does it really take to build a thriving, long-term real estate business in today’s market? In this episode, Dylan sits down with Megan Mitchum, the 2024 Top Producer for CENTURY 21 Signature Real Estate. Megan has been in real estate for 20 years and has been with CENTURY 21 Signature Real Estate since the very beginning.

She shares how she built a business powered almost entirely by referrals, how she mad...

BUILD A BETTER BUSINESS | Too many agents confuse their database with their pipeline - and it’s killing their growth. Angela and Dylan break down the fundamental difference between your sales funnel and your database—two essential but very different lists that every successful real estate business must master.

Learn why your database is not the top of your funnel, how to think differently about nurturing relationships vs. working l...

SUCCESS PRINCIPLES | The path to growth, freedom, and fulfillment is paved by the value you create for others. In a world where outcomes — not effort — determine reward, your ability to generate meaningful value is the key that unlocks all opportunity.

Learn more about this idea & access the concept resource and reflection questions in the Forge here: c21forge.com/success-principles

Join us every two weeks as Dylan & Ange...

MORE THAN MORE | What happens when a former pharmacist trades scrubs for sold signs? You get Erica Bushaw, our 2024 Rookie of the Year. After 15 years as a pharmacist, she leaped into real estate and never looked back.

In this episode, she shares how the structure of Buffini’s 100 Days to Greatness helped her build a strong business foundation. From handwritten notes to pop-bys, Erica dives into the simple habits that fueled her su...

BUILD A BETTER BUSINESS | Systems are not just helpful; they are essential. In this episode, Dylan and Angela break down how strong systems can move your operations from survival to stability. They unpack common misconceptions about systems, the role of SOPs, and why documenting your processes matters at every stage of business growth.

Access Transition #1: Survival to Stability (Business Foundations) resources here.

Speakers:

MORE THAN MORE | Join us for a conversation between Dylan and Vic Stefansen, the 2024 Staff Signature Award winner. This award is given to a staff member who embodies our extraordinary signature culture every day.

Dylan and Vic explore her journey from professional golfer to HR leader.. They dive into the challenges and rewards of leading with empathy, the importance of building trust and open communication, and the impact of creat...

SUCCESS PRINCIPLES | The secret is... there is no secret. Success doesn’t come from shortcuts, hacks, or overnight wins. It comes from showing up daily, doing the work, and staying consistent even when it’s not exciting. Real growth happens when you stop looking for easy answers and start committing to the simple, proven actions that actually make a difference.

Learn more about this idea & access the concept resource and reflec...

MORE THAN MORE | Join us for a conversation between Dylan and Tyra McAbee as we celebrate her accomplishment as the 2024 Signature Award winner. The Signature Award is our most prestigious honor, recognizing a relentless agent who prioritizes the client experience and lives out our core values every day.

Dylan and Tyra explore the impact of winning this award, the importance of creating a strong office culture, and how Tyra’s backg...

MARKETING PLAYBOOK | Many agents living in survival in their systems are reactive with their marketing - unprepared for listing presentations, not sure how to communicate a marketing plan to clients and just generally living in chaos. The C21SRE marketing team digs in to the basic marketing plans that can help you create stability.  Staci, Abbie and Ellie break down the core elements of a simple listing marketing plan, how to suppo...

BUILD A BETTER BUSINESS | In this episode, Dylan and Angela explore the financial shift from stability to success. They break down what it means to run a real estate business like a business, covering budgeting, incorporation, and paying a salary. It’s a practical look at how structure and strategy drive profitability and long-term growth.

Access Transition #2: Stability to Success (Grow the Bottom Line) resources here.

Speakers: