More Than More

RE-THINK REAL ESTATE | The Commoditization Trap is the invisible force turning real estate agents into interchangeable service providers racing to the bottom by competing on price. 

In this episode, Dylan and Angela discuss why the race to the bottom is a losing game for everyone, how to shift from a commoditized service to value-driven expertise, and the 7 new forces of commoditization impacting agents throughout the industry. 

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COACHING | Stop trying to do everything. Dan Sullivan's ABC Model reveals why success isn't about efficiency—it's about elimination, delegation, and expansion.

Dylan, Angela and Abbie discuss the ABC Model and what they've discovered about where their time is spent, the insights & challenges that eliminating and delegating activities can bring, and how intentional use of the ABC Model can lead to working more in your Unique Abi...

RE-THINK REAL ESTATE | Success brings its own challenges. Many real estate agents ("Rugged Individuals") hit an invisible ceiling that creates pressure and can lead to burnout and a loss of passion.

In this episode, Dylan and Angela discuss the Ceiling of Complexity and why the very personality traits that make real estate agents successful are also what can hold them back. They also dig into how rethinking time, money, relationshi...

MARKET UPDATE | Join Dylan De Bruin along with Chris Chiaramonte, Ethan Hokel, and Jason Mickelson as they unpack the current real estate market and changing client behavior. They debate the impact of interest rates, inventory levels, and the economy on the raeal estate sector. Plus, they’ll share their strategies for how agents can adapt and prepare for the 2026 market.

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THE BACKSTAGE | Once you're empowered to own the outcome, what's next? Dylan, Vic, Anna and Abbie discuss how to take empowerment and turn it into action to achieve results and level up beyond task-orientation.

They dig into the 5 steps to turn empowerment into action, how our C21 staff are "owning the outcome" and the differences between empowerment and initiative. 

Missed the first episode or want to revisit the 7 ingredients to ...

LISTING MANAGEMENT | The market’s not what it used to be, and neither is listing management. In this final episode of the Listing Management series, Dylan sits down with Roger Wheeler, Megan Mitchum, and Jared Van Cleave to reflect on where the market is now, how it’s changed over the years, and what agents need to think about as we head into the fall.

They discuss how pricing has become more nuanced, how to manage longer timelines...

LISTING MANAGEMENT | Effective pricing isn’t about guessing the right number…it’s about staying flexible, reading the market, and being a reliable guide for your sellers. 

In this episode, Dylan and Angela dig into 10 different principles to help agents price homes effectively. They unpack why pricing is more of an art than a science, how to build strong communication and connection with sellers, and how to use market data and em...

LISTING MANAGEMENT | The 3 P's of Marketing (Product, Price, and Promotion) might sound like basic marketing but when it comes to getting a listing sold (and generating new leads in the process), how you approach the 3 P’s will shape not just the sale, but the opportunities that come after. 

In this episode, Dylan and Angela break down the three core elements of listing marketing and talk through how to position your listings to ...

Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and scripts, and walk through a step-b...

LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and effective communication to pre-empt ...

LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price. 

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is.

They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work.

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LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listin...

LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn or relearn, and the mindset requir...

SUCCESS PRINCIPLES | In a world that constantly pulls our attention in a thousand directions, the most powerful move you can make is to focus on what’s yours to control. In this episode, we explore how great ideas shape your reality and why reclaiming your focus is the starting point for long-term success. We break down timeless Stoic principles, practical mindset shifts, and simple strategies to help you stop spinning and start ga...

CLUES TO SUCCESS | What does it really take to build a thriving, long-term real estate business in today’s market? In this episode, Dylan sits down with Megan Mitchum, the 2024 Top Producer for CENTURY 21 Signature Real Estate. Megan has been in real estate for 20 years and has been with CENTURY 21 Signature Real Estate since the very beginning.

She shares how she built a business powered almost entirely by referrals, how she mad...

BUILD A BETTER BUSINESS | Too many agents confuse their database with their pipeline - and it’s killing their growth. Angela and Dylan break down the fundamental difference between your sales funnel and your database—two essential but very different lists that every successful real estate business must master.

Learn why your database is not the top of your funnel, how to think differently about nurturing relationships vs. working l...

SUCCESS PRINCIPLES | The path to growth, freedom, and fulfillment is paved by the value you create for others. In a world where outcomes — not effort — determine reward, your ability to generate meaningful value is the key that unlocks all opportunity.

Learn more about this idea & access the concept resource and reflection questions in the Forge here: c21forge.com/success-principles

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MORE THAN MORE | What happens when a former pharmacist trades scrubs for sold signs? You get Erica Bushaw, our 2024 Rookie of the Year. After 15 years as a pharmacist, she leaped into real estate and never looked back.

In this episode, she shares how the structure of Buffini’s 100 Days to Greatness helped her build a strong business foundation. From handwritten notes to pop-bys, Erica dives into the simple habits that fueled her su...