UNAIDED: The Brand Building Podcast

If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital transformation. Tapping insights from different generations allowed Chipotle to find broad things their audience can dive into r...

Even in a constantly evolving business landscape, there are some things that will never change, like the fact that everyone needs a haircut. By identifying and fulfilling basic human needs like this, businesses can build a strong foundation for success. In this episode, we have Fred Punke, the Managing Partner of Capital Group Holdings and owner of 25 hair salons. Fred shares his journey of getting into the hair salon spac...

Walmart has entered the virtual experiences chat. As we see technology advancing every single day, businesses are looking for ways to keep up while continuing to drive meaningful content and provide value. In this week’s episode, Justin Breton, the Director of Brand Experiences & Partnerships at Walmart, joins Evan Brandoff on UNAIDED. They discuss how Walmart drives meaningful engagement through virtual experiences, t...

How do you move your brand forward? And how do you continue to move your brand forward?

In this episode, Lisa Hake the Vice President of Marketing and Communications at Great Clips joins Evan Brandoff to discuss entrepreneurship in marketing leadership. They dive into system-wide opportunities to support brand growth and her own career journey as an entrepreneur. 

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It’s a balancing act to deliver against objectives, deliver profits to the community and think about the impact. But, when a business can set aside resources to make itself more profitable, it has the ability to make a long lasting impact. Evan Brandoff explores this with Linda Bethea, the Head of Marketing at Danone North America. She discusses how she’s helped iconic brands serve local communi...

Sports sponsorships offer more than just a marketing opportunity. They also provide a chance to make a difference in the community. Corporate social responsibility is a key part of any business, and sponsorships are an excellent way to give back. By partnering with a local sports team or event, businesses can show their support for the community and make a positive impact. In this episode, Patrick Sommers, the AVP in Spons...

Creativity helps solve problems and advance important causes, including health care. Today, we are joined by John Englehart, the Senior Vice President and Chief Communications & Marketing Officer at Hospital for Special Surgery (HSS), the world’s largest academic medical center focused on musculoskeletal health. John talks about the important role strategic creativity has in their goal of achieving and advancing a stan...

Restaurant chains are a competitive market. With lots of new and diverse emerging food-sector businesses, competition is always fierce. Joining us today is Jolisa Johnson, the VP of Marketing and Communications at Black Bear Diner, a full-service franchise concept with multiple locations in 14 states, and it is still growing. A seasoned veteran and a master of her craft, Jolisa has more than 25 years of industry experience...

According to today’s guest, the key to boosting the growth of your business is by building audience-driven connections. Robyn Mermelstein is the Vice President of Marketing at PM Pediatrics. In this episode, she discusses her journey in marketing, working with different brands from CGP to healthcare. In her chat with host Evan Brandoff, Robyn highlights the importance of connecting with the audience and letting them see th...

There's a lot of discussion revolving around sports media and entertainment. In this episode, we have Mike Schreiber talk about his path to becoming a household name in the sports property landscape. He was interested in arts, media, and sports during his youthful years but his initial career still ended up being in the corporate world. Still, it did not last long because he discovered it was not what he wanted and so he u...

Advertising and media is a fast-paced and exciting world, and it's a thriving place for marketing and salespeople. It's a world where anything and everything can happen, so you need to be on your toes. In this episode, Evan Brandoff teams up with Jason Schulweis, EVP, Brand Partnerships & Creative Studio at Morning Brew, to give us a look at what's brewing. Jason gives us a glimpse of his experiences, how Morning Brew ...

At some point in our lives, we realize that the dream we once had is now overshadowed by what we enjoy doing. Brian Rappaport, Founder of Quan Media Group, shares the journey of how he ended up in the media industry. He originally wanted to work in pro-sports and it never crossed his mind that he would eventually be in the media industry, specifically advertising. Now, he enjoys and loves what he is doing utilizing OOH (Ou...

Can billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't ...

In marketing, especially in healthcare, always use the patient-first mindset. If COVID taught us anything, it's that people want easy access to healthcare. By going in with the patient-first mindset, you'll be able to attract everyone in your community. Join Evan Brandoff as he talks to Mitch Shusteris about building relationships with a patient-first mentality. Mitch is the Director of Physician Enterprise Marketing at At...

Healthcare marketing requires a different approach to marketing. A big part of that is community engagement. In this episode, Nichole Cassells Stevens chats with host Evan Brandoff to explain why. Nichole is the Director of Marketing & Business Development for Roper St. Francis Healthcare. Their brand is centered around being the necessary support for the community to help them stay healthy. It’s all about bringing peo...

How can you turn your passion into your career? Evan Brandoff introduces Adam Pfau, the CEO of Pfau Fitness. Adam shares how he has enjoyed making his body feel better since high school. He started posting his progress on Instagram and eventually he gained over a million followers. But it's not so much about the number of followers you have. What matters most is the relationship you have with them. If you want more tips on...

When you’re struggling at the bottom of the pole, that’s when you need to continue persevering. Evan Brandoff sits with Erin Levzow, the Vice President of Marketing Technology for Del Taco Restaurants. She received the Top 25 Future is Female Award by Advertising Week New York. Erin shares her struggles of scraping by to get a job during the recession. It was a time when you were fighting to have a job. There was one avail...