Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.
Episodes
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its $80 billion debt load, and how conversational commerce could disrupt the third-party marketplace flywheel.
Join Senior Director of Podcasts and host Marcus Johnson, Vice President Suzy Davidkhanian, Analyst Marisa Jones, and Vice President a...
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit.
Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Ar...
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying advertising, and Meta’s Muse flopped.
Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analysts Bill Fisher and Max Willens. Listen wherever you get your podcasts, or watch on ...
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations are responding to the growing pressure to prove ROI.
Join Senior Director of Podcasts and host Ma...
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.
Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sara...
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the most, and the role of doctors in an AI-driven world.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spo...
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend and divide our attention, and how retailers and brands are designing experiences that people remember rather than simply photograph.
Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhan...
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”
Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Rachel Wolff; and Senior ...
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast more or less valuable, who now owns the fan relationship, and which sports or leagues are currently under-leveraging this entertainment IP opportunity.
Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and ...
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain how AI is actually impacting marketing, the most important factors marketers need to consider as we move from an SEO to a GEO world, and more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insight...
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was involved, and the kinds of AI use people are most likely to find offensive. Are we entering a world where the question isn’t “Can AI do this?” but “Will our customers think less of us if they know we used AI to do it?”
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the calendar. How can seasonal moments help brands identify where new growth opportunities may be emerging? And what audience, motivation, or shopping insights can you carry forward into future campaigns and longer-term strategy?
Join Senior Director o...
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy.
Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
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In today’s podcast episode, we discuss why some of the biggest names in AI are now calling for a slowdown in development, what we would gain and lose if the pace of AI progress decelerated, and whether these doomsday concerns are about a distant existential risk or consequences that are already showing up in everyday work and life.
Join Senior Director of Podcasts and host Marcus Johnson, along wi...
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is truly a “generational leap,” and what ordinary Americans might do with AGI.
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen wherever you g...
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger.
<...In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands can do about it.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Gadjo Sevilla and Vice President of Global Brand Partnerships at Verve Anna Slater. Listen wherever you get your podcasts, or watch on YouTu...
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analys...
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Tune in for a d...
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money.
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