The Price and Value Journey
Business RadioX® is amplifying the voice of business by sharing unscripted conversations from local business leaders serving their market, their community, and their profession.
Episodes
April 17, 2024 • 45 mins
Scale Your Business Without Compromising Happiness, with Doc Dockery, The Resolve Firm (The Price and Value Journey, Episode 108) Dr. Terry "Doc" Dockery, a renowned expert in business scalability and the author of the Amazon number one bestseller, Leadership, Happiness, and Profit: 12 Steps to a High Performance Business, was host John Ray's guest on […] The post Scale Your Business Without Compromising Happiness, with Doc Dockery...
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April 8, 2024 • 8 mins
Should You Discount Your Services When You're Starting Out? John Ray discusses a common mistake solopreneurs make when starting out: discounting their services. John explains that such a decision attracts non-ideal clients and creates problems with value perception due to anchoring bias. He uses an example from his own buying experience of how initial pricing […] The post Should You Discount Your Services When You're Starting Out? ...
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April 1, 2024 • 4 mins
Positioning From the Client's Perspective John Ray discusses a misconception held by some solopreneurs and small firm professional services providers: that their value and positioning start with their credentials. Through a storytelling approach involving a conversation with a leadership coach, Ray illustrates the importance of framing one's value from the client's perspective rather than merely […] The post Positioning From the Cl...
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March 27, 2024 • 44 mins
Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Associates On this episode of The Price and Value Journey, host John Ray welcomes Hal Clifford, a seasoned ghostwriter with four decades of experience, to discuss hiring a ghostwriter to write the book you've always dreamed about. Hal shared insights into the ghostwriting […] The post Hiring a Ghostwriter to Write Your Book, with Hal Clifford, Hal Clifford Ass...
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March 25, 2024 • 6 mins
The Paradox of The Generosity Mindset John Ray discusses the seeming paradox of The Generosity Mindset , noting that it's easy to understand why some might think that achieving better pricing in your business and acting from a mindset of generosity might be at odds. Referencing ideas expressed in his book, The Generosity Mindset, John emphasizes […] The post The Paradox of The Generosity Mindset appeared first on Business RadioX ...
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March 20, 2024 • 43 mins
From Pressure to Peace as an Expat CEO, with Bernadette Harris, The BTB Advisory Firm Bernadette Harris, the owner of The BTB Advisory Firm, joined host John Ray to share her unique entrepreneurial journey. Bernadette shared insights from starting her tax preparation and bookkeeping business in 2001, evolving into a forensic accountant and a certified […] The post From Pressure to Peace as an Expat CEO, with Bernadette Harris, The ...
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March 19, 2024 • 9 mins
What is The Generosity Mindset ? Host John Ray discusses how adopting what he calls The Generosity Mindset leads to better business development and pricing strategies and outcomes. This podcast episode revolves around his book The Generosity Mindset, which suggests that focusing on others' needs and cultivating empathy, compassion, and collaboration leads to personal and business […] The post What is The Generosity Mindset ? appear...
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July 21, 2023 • 50 mins
Changing Your Pricing Mindset On this episode The Price and Value Journey, host John Ray presents "Changing Your Pricing Mindset" to a group of business owners. John lays out mindsets that create problems for professional services providers, such as the mindset of comparison and the mindset of inadequacy. John defines and discusses what he calls […] The post Changing Your Pricing Mindset appeared first on Business RadioX ®.
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June 8, 2023 • 52 mins
Burnout in Professional Services, with Dr. George Vergolias, R3 Continuum Dr. George Vergolias, Chief Clinical Officer at R3 Continuum, joined host John Ray to discuss burnout in solo and small firm professional services providers. Dr. Vergolias described the stages of burnout, differentiated between stress and burnout, and offered tips and strategies to mitigate its effects, […] The post Burnout in Professional Services, with Dr. ...
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June 1, 2023 • 31 mins
Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global Adam Houlahan, CEO of Prominence Global and best-selling author, was the guest on this edition of The Price and Value Journey, discussing why you should do a LinkedIn newsletter. He and host John Ray covered how to make them impactful, what makes a […] The post Why You Should Do a LinkedIn Newsletter, with Adam Houlahan, Prominence Global appeared first ...
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Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Financial Partners How do you build your brand and your book of business as a business banker when you don't control your pricing, your reputation is tied up with your employer (which might or might not be helpful), and you work for a […] The post Relationship Building as a Business Banker: An Interview with Samantha McElhaney, Pinnacle Fina...
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April 28, 2023 • 57 mins
Generous Leadership Price and Value Journey host John Ray recently presented on generous leadership to a group of business owners and leaders, organized and led by Julie Keyes of KeyeStrategies. In his presentation, John discussed a generous mindset vs. a mindset of scarcity, focusing on assets vs. deficits, characteristics of generous leadership, including laughter, listening, […] The post Generous Leadership appeared first on Bus...
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Building an Insurance Brokerage Business from Scratch, with Steve Aleksandrowicz, Medicare and Other Red Tape How do you build your independent insurance brokerage when you operate in a hugely competitive industry, dominated by major players, and you don't control your pricing? That's the focus of host John Ray's interview with Steve Aleksandrowicz, Medicare insurance broker […] The post Building an Insurance Brokerage Business fro...
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April 12, 2023 • 44 mins
The Costs of Not Listening: An Interview with Christine Miles, EQuipt Christine Miles, author of What Is It Costing You Not to Listen? joined host John Ray to discuss the art and skill of listening. Christine described why she's so passionate about listening, why listening must be learned, why professional services providers don't actually listen, […] The post The Costs of Not Listening: An Interview with Christine Miles, EQuipt a...
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April 5, 2023 • 43 mins
ChatGPT for Professional Services Providers: An Interview with Isabella Bedoya, Fame Hackers Fame Hackers Founder Isabella Bedoya joined host John Ray on The Price and Value Journey for an overview of ChatGPT and other AI Tools. Isabella shared the insights she had as she learned ChatGPT, results she has experienced on behalf of clients, making […] The post ChatGPT for Professional Services Providers: An Interview with Isabella Be...
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Effective Copywriting for Professional Services: An Interview with Gloria Russell, Russell Resources, LLC Copywriter Gloria Russell joined host John Ray to discuss the elements of effective copywriting for professional services providers. Gloria talked about the problem of services providers talking too much about themselves, uncovering their unique brilliance, the rise of AI and what it […] The post Effective Copywriting for Profe...
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Thriving After Trauma: An Interview with Karen Nowicki, Phoenix Business RadioX® and Deep Impact Leadership Coaching & Consulting What do you do when trauma hits you without warning? How do you recover personally? How do you hold it together for the clients you work for in your services practice? How do you get to a point [...]
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February 20, 2023 • 4 mins
Don't Fill In the Blanks Having a thorough value conversation helps you craft the right solutions for a potential client. Don't fill in the blanks or make assumptions about what a client values. It's in the best interest of the client (and, by extension, you) to exercise patience and ask questions. The Price and Value [...]
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February 6, 2023 • 2 mins
Selfie Complaining about getting "what you're worth" is the pricing version of taking a selfie. When you focus on creating value for clients, and you value price your services relative to that value, you'll get paid "what you're worth." The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price [...]
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February 3, 2023 • 4 mins
A Simple Three Question Test on Whether Your Business Needs a Podcast Does your professional services business need a podcast? In most cases, after you take this simple three question test, the answer will be "yes." The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®. About The Price and Value [...]
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