Online Course Creator Show

Episode 104: Join Money Makers here: loublakely.com/mm

If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_

In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.

If you’ve been ...

#103: Join Money Makers at loublakely.com/mm

In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products.

Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group ...

#102: Join Money Makers here: https://loublakely.com/mm 

In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.

Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her progra...

#101: You can join Money Makers here: https://loublakely.com/mm

In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.

We dive into her story of launching, what really changed for her this time, and why lau...

#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). 

I can’t believe it — episode 100! 🎉

Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting d...

#099: Register for the free masterclass here: https://loublakely.com/masterclass

You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.

In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader.

Because launches aren’t just about se...

#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass

Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes.

In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launc...

#097: Register for the FREE masterclass: https://loublakely.com/masterclass

You don’t need a massive audience to have a successful launch - you need the right people.

In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.

I’ll walk you through how to start calling in people w...

#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass

Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change.

We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold.

In this episode, I’m sharing what hustle looks like whe...

#095: Get the $99 deal here: loublakely.com/kajabi

In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer. 

This offer runs to May 23rd 2025. 

I'd love to hear what you thought of this episode! Send me a message...

Join me on IG: https://www.instagram.com/loublakely_/

Find out more on m...

#093: Join the Money Makers waitlist here: https://loublakely.com/waitlist

If you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air.

I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start get...

#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit 

You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.

In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s ...

#091: View the shownotes here: https://loublakely.com/leveraged-business-model

Sign up to the Freedom Roadmap here: https://loublakely.com/freedom 

Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams.

Looking back, there were some very specifi...

#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions

Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. 

I believe that niching should be simple, and with these 3 questions, you should have clarity on your ...

#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launching

Launching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you.

In this episode I share: 

• Why doing a launch (even if you feel...

#088: View the shownotes here: https://loublakely.com/2024-in-review

It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was.

My aim with sharing this is so that my learnings, lessons and wins can help yo...

#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out

It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. 

This is part two of a two part series. To listen to the first episode where I look at the ye...

#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition

This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today!

This is part one of a two pa...