Shift Forward Health

(Originally aired in December 2022) Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and the need for consumer-centered strategy to become more mainstream. 

The majority of these insights are just as relevant today...

Tanay Tandon, CEO of Commure, shares the value of giving providers back time in their day, the difference between augmenting providers and automating care, and how to simplify aspects of the patient experience that seem invisible. 

All that, plus the Flava of the Week about a new research paper on the Apple Watch. How far away are we from fitness devices actually detecting diseases at scale, and could the Apple Watch actually ...

(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. 

These personas are just as relevant today, so it’s worth another listen!

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You heard it here: Dr. Tim Church, Chief Medical Director at Wondr Health, believes that the popularity of GLP-1's will surge much higher once pill offerings are approved in the coming months. He also shares the current state of preventive health, why it’s easy for everyday people to feel confused about new weight loss options, and what he recommends to do when you feel like your personal health is stuck. 

All that, plus...

(Originally aired in August 2022) Rob Klein shares key findings from his firm’s omnibus research report that illustrate how consumers are thinking differently about healthcare and how it impacts everything from attention spans to brand recall. 

These consumer insights continue to shape service design today, so anyone who is championing consumer experience will want to pay attention to what this research tells us about ch...

Michael Dalton, Founder and CEO of Ovatient, shares how we should be talking about digital front doors in 2025, how to move from a patient portal to a patient journey, and the tech that’s needed to connect beyond episodes of care. 

All that, plus the Flava of the Week about the Whoop’s warning letter from the FDA. What are both sides claiming about Whoop’s Blood Pressure Insights feature, and what could be th...

(Originally aired in August 2023) Dr. Justin Norden, now CEO of Qualified Health was an adjunct professor at Stanford Medicine and a partner at GSR Ventures. 

He shares highlights from the first-ever collaborate state of healthcare generative AI report. 

We thought it would be interesting now that Justin returned as a guest earlier this week (#440) and generative AI has progressed so quickly, so let us know what you think...

In the next 12-24 months, most patient journeys will start with an AI-powered question about their health information, says Dr. Justin Norden, CEO of Qualified Health. He also shares highlights from the company’s launch, where he is seeing generative AI deliver real ROI right now, and how leaders should be thinking about governance and safety, especially as policy is constantly changing. 

All that, plus the Flava of the ...

(Originally aired in October 2023) Dr. Creagh Milford was Senior Vice President of Retail Health at CVS Health and is now President of Oak Street Health, the CVS subsidiary. His vision for the role of retail health clinics still serves as a true north for consumer-driven collaboration and reducing fragmentation of care. 

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This show is produced by the Healthcare Rap Community, the home for bringing together th...

Sina Arham, Co-Founder of Fridays Health, describes the success stories that come when we humanize weight management. He shares how living with obesity in our country feels like living as a second-class citizen, how metabolic health is about more than just prescriptions, and why Fridays blends coaching, community, and habit design in their approach. 

All that, plus the Flava of the Week about Samsung acquiring Xealth. Will the...

(Originally airing in January and May 2023) This double episode is a compilation of two of the first interviews with Sam Seering, offering exclusive looks at Epic Cheers shortly after it was first announced.

We can all probably use a refresher of where Cheers fits in enabling consumer experiences!

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This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leader...

Neel Bhargava, Partner at NB Group, shares why his firm is investing in fitness and consumer wellness and why their targets also include OnePeak Medical, hospice, and direct primary care. 

All that, plus the Flava of the Week about Woebot Health pivoting away from its direct-to-consumer mental health app. Why is Jared focusing on different lessons from the app’s shutdown, and how can we all pivot to build something bette...

(Originally airing in march 2022) Dr. Bon Ku discusses providing spaces for healthcare teams to exercise their creative muscles. Dr. Bon is the co-author of Health Design Thinking, and we apply his thinking to scaling human-centered innovations in healthcare design.

These insights serve as the foundation for consumer-centered healthcare design and marketing, so a refresher can benefit everyone! 

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Kurt Knight, CEO of Foodsmart, helps us understand food-as-medicine beyond the buzzwords, what "eating well made simple" actually looks like, and where he sees GLP-1’s fitting into the nutrition conversation. 

All that, plus the Flava of the Week about Walmart and Soda Health’s new personalized nutritional guidance program. What leads us to believe that the program can gain traction, and what can healthcare leaders...

(Originally airing in August 2023) Executive recruiter David Clark shares keys for approaching staffing, tips for job seekers, and traits that make a good healthcare executive in today’s up-and-down environment.

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This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more c...

In one of the most candid conversations ever on the show, Aaron Watkins and Chris Pace join Jared to discuss careers and leadership at the intersection of healthcare, marketing and technology. As the three of them recently found themselves in career transitions at the same time, they don't hold back as they talk stages of grief, how to evaluate new opportunities, encouraging and discouraging aspects of career transitions, the uniqu...

(Originally airing in August 2023) Executive recruiter Kelly Gill from August 2023 shares the high stakes of healthcare organizations hiring for new positions as they strive to become more consumer-oriented, and how it’s more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions. 

As this week’s main episode with Aaron Watkins and Chris Pace dives ...

Jessica Holton, Co-Founder of Ours Privacy, gives us hope as she describes how to approach performance marketing in a privacy-first world. She gives a State of the State of developments in privacy over the last couple of years and why we as consumers not only expect personalization in healthcare outreach, but why hospitals and patients need it, too. 

All that, plus the Flava of the Week about NOOM’s gamification elements...

In the 3rd part of his bonus series of top advice, Jared shares his top 5 insights for nontraditional entrants coming into healthcare. 

1. Don’t overestimate what your brand means in healthcare. 
2. Don’t underestimate the resistance from traditional healthcare. 
3. Don’t confuse the relationship aspects of healthcare with the transactional aspects. 
4. Understand health consumers' buying behavior.&nb...