The Beauty on Purpose Podcast
Don’t you wish you had an beauty ”big sister” to guide you through your journey in the industry? Licensed esthetician and beauty biz expert Genevieve Santos-Bann shares her experience working in the industry for over 17 years and features interviews with beauty changemakers in the spa, cosmetics and beauty worlds. Whether you’re a budding esthetician or veteran beautypreneur, each episode is designed to help you take immediate action on the most important strategies for starting and growing your beauty career or business today. Follow her journey as a trainer on Instagram: http://www.instagram.com/360beautymaven.
Episodes
In this episode, Genevieve offers a personal update and discusses her journey in elevating her spa business using Facebook and Instagram ads, guided by online marketing expert Stephanie Mitchell.
Discover how Genevieve shifted her focus from providing treatments to coaching and mentoring fellow estheticians. Listen in for an engaging discussion on the importance of building a personal brand, continuous learning, and embracing chang...
In this episode, Genevieve discusses her content creation journey, including her strategies for leveraging Instagram Live, TikTok, and YouTube Shorts to connect with her audience. She emphasizes the importance of financial education and preparation, urging listeners to understand their finances and take control of their business success.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice...
For this episode, Genevieve is interviewed by Joanne Hedstrom, co-founder of the NYC Esthetician Community Facebook Group. This interview took place on the @NYCestheticiancommunity Instagram Live on Mon 6/30/25. Genevieve talks about the milestones and challenges of being a beauty industry veteran and a mom to her daughter, Olivia. Genevieve provides valuable insights into creating a fulfilling life as a solo esthetician, emphasizi...
Genevieve candidly discusses the challenges and celebrations that come with being a dedicated beautypreneur, including personal milestones like her 40th birthday and her daughter's 5th birthday. Genevieve emphasizes the importance of giving oneself grace amidst the hustle culture and the value of perseverance in a competitive industry.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. ...
In this episode, Genevieve sits down with Ashley and Andrea from The Esty Collaborative, based in Florida. These dynamic ladies share their inspiring journey as licensed estheticians, educators, and mentors, and discuss how they built a robust community for beauty professionals.
Discover the secrets behind their successful events, such as CollabCon, and how they are reshaping the networking landscape for local estheticians. Learn a...
In this episode, she dives deep into the beauty industry during her weekly IG Live, sharing her 20 years of experience and passion for helping estheticians thrive. From exciting conferences and meetups to personal challenges and successes, Genevieve candidly discusses her journey and the importance of building a strong personal brand.
Whether you're a seasoned esthetician or just starting, this episode provides practical tips and i...
We're at 70 episodes!!!
In this episode, Genevieve connects with Ashley from Herbal Skin Solutions to discuss their partnership and the support they offer estheticians. Discover the inspiring story of Ashley's journey into the world of aesthetics, her experiences with Herbal Skin Solutions, and the educational opportunities they provide. Learn how networking and continuous education play crucial roles in building a successful caree...
ABOUT THIS EPISODE: Joined by her personal accountant and business tax advisor, Genevieve explores essential strategies for managing taxes, understanding business write-offs, and preparing your beauty business for financial success.
Throughout the episode, Genevieve and her expert guest cover a wide array of topics, from the importance of proper bookkeeping to the benefits of transitioning from a sole proprietorship to an LLC. Lear...
ABOUT THIS EPISODE: Discover the power of hosting events for your spa. Genevieve shares her insights on creating impactful events that foster community, increase bookings, and enhance brand loyalty. From educational workshops to client appreciation nights, learn how to transform your spa into a hub of engagement and drive business growth.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practic...
ABOUT THIS EPISODE: In this episode, Genevieve dives deep into the world of mobile spa pop-ups. Leveraging 20 years of beauty industry experience, Genevieve shares her unique insights and tips on how estheticians can harness the power of spa pop-ups to elevate their careers.
Discover how Genevieve transitioned from traditional spa settings to innovative mobile services, maintaining her client relationships while evolving her busine...
Licensed esthetician and educator E'toshia McFarland joins us again on another beauty chat with Genevieve.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat...
In the first episode of 2025, Genevieve is back with a vengeance! She talks about her word of 2025, reflecting on 2024 and what's next for the podcast & IG account.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIE...
In this heartfelt episode, Genevieve Santos-Bann, host of the Beauty on Purpose podcast, shares her journey through the beauty industry and her passion for coaching estheticians into becoming successful solo entrepreneurs.
She opens up about facing personal challenges, including her mental health journey, and how these experiences have shaped her commitment to inspiring others.
In episode 63, Genevieve chats with Gissele Del Rosario, esthetics trainer and internationally-licensed esthetician.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician ...
In episode 62, Genevieve chats with Stormy & Deliah, the marketing team behind professional skincare brand Skin Script.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthe...
In episode 61, Genevieve shares her weekly update.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
We're at 60 episodes!!! In this episode, Genevieve shares her weekly update.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
In Episode 59, Genevieve shares her weekly update.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
In Episode 58, Genevieve shares why she's closing up her spa in Long Island.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
In Episode 57, Genevieve shares an update on what's been going on, along with prepping for the busy holiday season.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician ...
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