Engaging Marketeer

Would you trust ChatGPT more than your best friend when deciding what to buy?

In this episode of The Engaging Marketeer, Darren Jamieson chats with Fatemah Jamal Al-Lail about the fast-changing world of SEO, AI, e-commerce and personalisation.

They get into why tiny website changes can have a huge impact on conversions, how beauty brands build trust online, why micro-influencers are becoming such a powerful sales channel and what h...

SEO, AI and tarot... this one has everything 🔮💻

In today's episode of The Engaging Marketeer, Darren is joined by Lianne Jones, an SEO and digital marketing specialist with more than 15 years of experience, a journalism background and a passion for helping businesses become more visible online.

They talk about how Lianne accidentally fell into SEO, what it was like working in a heavily male-dominated industry, why dodgy tactics h...

What if being an introvert was actually one of your biggest professional strengths? 

In this episode of The Engaging Marketeer, Darren Jamieson sits down with legal trainer, lecturer and TEDx speaker Scott Walker to explore why the legal profession needs introverted lawyers, how confidence can be built without pretending to be someone you’re not and why preparation, self-awareness and personality really matter when it co...

What do autism, hypnosis, magic, business coaching and TikTok strategy all have in common? In Adam Nassor’s world, quite a lot! 🎩🧠

In this fascinating episode, Darren speaks with Adam about discovering hypnosis at just 12 years old and using it to understand people, defuse bullying and turn difficult situations around without violence. Adam shares how those early experiences shaped his approach to persuasion, confidence, co...

Cheap marketing can cost you a fortune. 

In today's episode, Darren tackles the mindset that holds so many business owners back: focusing entirely on spending less, instead of asking what their marketing will actually deliver.

If you want more leads, customers, revenue and a genuine return on investment, stripping your marketing budget down to the bare minimum probably isn’t going to get you there. Darren explains why ch...

What if being a little more selfish could actually make you a better leader?

In this episode of The Engaging Marketeer, Darren Jamieson sits down with Gary Parsons, founder of The Selfish Thinking Company, to explore why leaders need to protect their energy, set stronger boundaries and stop glorifying burnout.

They dive into hustle culture, four-day working weeks, hybrid teams, delegation, vulnerability, mental health, making mista...

What if your workplace is accidentally making life harder for neurodivergent people?

In this episode of The Engaging Marketeer, Darren Jamieson speaks to neurodiversity trainer, coach and speaker Aileen Carson about neurodivergence in the workplace, what it really means, and why it goes far beyond common stereotypes around autism and ADHD.

Aileen explains the concept of “spiky profiles”, why many neurodivergent people h...

What does it really mean to "engage" someone, and are most businesses getting it completely wrong? 

In this episode of *The Engaging Marketeer*, Darren Jamieson speaks to engagement consultant and keynote speaker Scott Gould about the power of genuine engagement, why it matters so much in business, and how companies can move beyond shouting “me, me, me” at their audience and start creating a real sense of “we...

What makes a Welsh cake truly great? Joe Granville has very strong opinions on this, and honestly, you’ll be hungry within minutes!

In this episode of The Engaging Marketeer, Darren Jamieson chats with Joe Granville from Rogue Welsh Cakes about turning a lockdown idea into a thriving Newport business, swapping healthcare for baking and building a brand around proper quality, personality and passion.

Joe shares how Rogue Welsh...

What happens when a country goes from fear, rationing and silence to freedom of speech, open borders and employee rights?

In this episode of The Engaging Marketeer, Darren Jamieson chats with Elda Bajraktari, an HR consultant, trainer and public speaker based in Tirana, Albania, about growing up during one of the biggest turning points in her country’s history. Elda shares what it was like to live through Albania’s regi...

From video game music to trance anthems, IT support and near legal trouble, Adam Pracy’s career has taken some unexpected turns.

In this episode of The Engaging Marketeer, Nick Arkell chats with Adam, best known as part of Conductor & Cowboy, about the story behind the trance classic Feeling This Way, his early work in video game music, and the unofficial Sonique remix that almost got him into serious trouble before openi...

Can AI replace human connection? What actually makes a great leader? And why do so many founders struggle when their business starts to grow?

In this episode of The Engaging Marketeer, Darren Jamieson sits down with business coach, therapist and Pivot Points Podcast host André Radmall for a fascinating conversation about leadership, workplace psychology, creativity, communication and the future of business in the age of AI.

They di...

From policing the streets to policing social media, James Armstrong has seen the best and worst of online behaviour!

In this episode of The Engaging Marketeer, Darren Jamieson speaks to the co-founder of Social Firefly about his journey from Sussex Police to running a social media agency.

James shares what it was like managing social media for the police, dealing with trolls, using platforms like Snapchat to reach young people and ...

What if you couldn’t read or write until you were 30... then went on to become a published author, speaker and trainer working with names like Tony Robbins?

In this episode of The Engaging Marketeer, Darren chats with Brian Mayne, author, speaker and creator of Goal Mapping.

Brian grew up in a travelling funfair family, left school unable to read or write, lost everything after his nightclub business collapsed, then rebuilt h...

What if hypnosis isn’t as mysterious as the films make it look? 🕰️👀

In this episode of The Engaging Marketeer, Darren chats with Turan Mirza from Feelgood Hypnosis about how hypnosis really works, why so many fears and phobias are learned behaviours and how changing the way we think can completely change the way we feel.

From spiders and public speaking to smoking, nail biting, flying, roller coasters and even a remarkable ...

Ever wondered what it’s really like behind the scenes of a legendary ad campaign? 

In this episode of The Engaging Marketeer, Darren Jamieson sits down with Kevin Chesters, the mastermind behind the iconic Moonwalking Shetland Pony for Three.

Kevin uncovers his journey from rejection letters to top strategy roles at agencies like Saatchi & Saatchi and Ogilvy. He reveals the secrets of how creativity really works in a...

What if doing nothing is costing you money? 🤯

In this week’s episode of The Engaging Marketeer, Darren sits down with Tristan Hartey of Hartey Wealth Management to break down how money really works in the real world… and it isn't the way most people think.

It starts with something simple. One pound. One year. One small gain. Then another. And another. Before you even realise it, those small increases are stacking, bui...

This week on The Engaging Marketeer, Darren chats with Joanne Finnerty of JF Recruitment about what it really takes to hire the right people and stand out when you’re looking for a new role.

Jo shares how she got started in recruitment, why she still loves it more than 30 years later and what businesses so often get wrong when hiring. They also get into practical advice for candidates, from writing a stronger CV and preparing...

Be honest…

When was the last time you properly researched a company before buying from them?

Not a big brand like Amazon or Apple - a business you'd never heard of before.

Did you read every page? Go through all the reviews? Check their terms, their history, their team? Or did you just skim it… and go with your gut?

That split-second decision is exactly what this episode of The Engaging Marketeer dives into. Darren br...