Soul & Science: Fast Forward Your Marketing Mind
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast. Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.
Episodes
In this episode, Fi’s Chief Creative Officer Bryant Brennan joins Jason Harris to explore the Soul & Science of in-house creativity, product-first marketing, and building brands with staying power.
From launching Nook at Barnes & Noble to scaling Peloton’s creative team into an award-winning force, Bryant shares how to align tea...
In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.
Key Takeaways:
✅ Don’t m...
In this episode, OBERLAND Founder & Creative Chairman Bill Oberlander joins Jason Harris to explore the Soul & Science of purpose-driven marketing and talk about why creativity, commerce, and consciousness can (and should) coexist.
Bill shares his journey from Madison Avenue to launching a values-first agency that's now AdAge’s Purpose-Led...
This week on Soul & Science, Jason sits down with Jim Lesser, Chief Brand Officer at ServiceNow, the enterprise platform helping organizations simplify workflows and put AI to work across their business.
Before stepping into the world of B2B tech, Jim led award-winning campaigns as CEO and Executive Creative Director at BBDO San Francisco, including the well-known "Imagine t...
In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.
Key Takeaways:
✅ Beverages are easy to produce and offer premium prof...
In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselves—and their organizations—when everything else is shifting.
Key Takeaways:
✅ Ask the...
This week, we’re re-airing a great conversation from April 2024 with Dr. Marcus Collins — marketing professor, best-selling author, and cultural strategist.
Dr. Collins, author of For the Culture and former Head of Strategy at Wieden+Kennedy, has worked wit...
In this Soul & Science mini-episode, Jason explores fashion’s latest unexpected muse: literature. From literary salons to author collaborations, brands are embracing the written word in a digital age—and it's not just for show.
Key Takeaways:
✅ Fashion brands are aligning with literature to appeal to Gen Z’s love of boo...
In this Soul & Science mini-episode, Jason breaks down how the latest wave of tariffs is creating ripple effects across industries—and what it means for marketers trying to navigate a rapidly shifting economy.
Key Takeaways:
✅ Brands are reallocating budgets toward performance marketing as margins tighten.
✅ Expect a rise in “Made in America” messaging to appea...
In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.
Fredrik shares how Superside is reshaping the creative industry, using...
In this Soul & Science mini-episode, Jason breaks down insights from a recent Adweek article, exploring the top reasons CMOs get fired—and how they can avoid the same fate.
Key Takeaways:
✅ Overpromising results is the #1 reason CMOs lose their jobs.
✅ Many fail to earn trust from CEOs, CFOs, and the leadership team.
✅ Only 1 in 3 CEOs & CFOs feel aligned with their ...
In Part 2 of our conversation, Rob Schwartz—former CEO of TBWA\Chiat\Day and now an Executive Coach—talks with Jason about the Soul & Science of Coaching. He shares his philosophy on guiding teams, unlocking creative potential, and moving businesses from transactional back to transformational.
Rob breaks down where and how his GROW coaching framework...
This week, Jason dives into the Soul & Science of Creative Leadership with Rob Schwartz, Executive Coach and former CEO of TBWA\Chiat\Day. Rob’s journey from copywriter to CEO is a masterclass in creative transformation. Using his philosophy of “Clarify, Simplify, Unify, Amplify,” Rob revitalized TBWA\Chiat\Day New York and led...
Pranav Yadav, founder and global CEO of Neuro-Insight, leverages neuromarketing—technology that measures neural signals to track emotional responses—to uncover deeper truths that help brands like TJ Maxx and Anheuser Busch craft ads that stir emotions and hit the perfect pitch.
In this episode, you’ll learn:
- What neurom...
Erika shares how her time at Barstool Sports taught her to embrace risk, her vision for reimagining Food52’s role in the market, and the importance of building brands tha...
Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience.
In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across household names in addition to General Mills, with roles at Gap and Wa...
Brought to you by Mekanism.
Brought to you by Mekanism.
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