Soul & Science: Fast Forward Your Marketing Mind
Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.
Episodes
May 18, 2026 • 37 mins
How do you make a digital marketplace feel human?
This week on Soul & Science, Jason Harris talks to Llibert Argerich, CMO of Thumbtack, about the unique challenges of marketplace marketing and why trust can’t just be built through brand—it has to be built into the platform itself. From Expedia to eBay, Llibert has spent his career building businesses that connect people through technology and studying both the supply and demand s...
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May 11, 2026 • 39 mins
Most marketers see AI as a tool. What if it’s also the audience?
This week on Soul & Science, Jason Harris sits down with Chris Koehler, CMO of Twilio, to discuss B2B marketing and how AI is fundamentally changing the way brands communicate with consumers. From a 10-year stint at Adobe to navigating AI adoption at Box and now Twillo, Chris brings a deep understanding of how technology transforms both marketing strategy and custome...
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What does it take to turn a legacy brand into something bigger?
This week on Soul & Science, Jason Harris sits down with Victoria Lozano, former CMO and EVP at Crayola, to discuss how she helped evolve one of the world’s most recognizable brands into a multi-platform growth engine. Drawing on her experience in both marketing and finance, Victoria’s approach ties brand strategy directly to business results.
In their conversation, ...
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April 27, 2026 • 39 mins
What if your last idea was the one that mattered most?
This week on Soul & Science, Jason Harris sits down with Mekanism alums Tony Benna and Lee Einhorn, the director and producer behind André Is an Idiot: a documentary that follows their friend André Ricciardi as he faces stage four colon cancer with a sense of humor. What began as an outrageous pitch from André—that if he was going to die, they should film it—became a three-and...
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April 20, 2026 • 38 mins
The World Cup will get Americans talking about soccer. Can MLS keep the conversation going?
This week on Soul & Science, Jason Harris is joined by Radhika Duggal, SVP and CMO of Major League Soccer, to discuss what it takes to grow a league when your competition isn’t just other sports—it’s everything people do for fun. With a background in consulting, fintech, and pharma, Radhika brings an outsider’s perspective to MLS, using dat...
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April 13, 2026 • 39 mins
What does it mean to create something that people don’t just hear, but feel?
This week on Soul & Science, Jason Harris sits down with Ziggy Marley, the eight-time Grammy Award winning musician, philanthropist, and entrepreneur, for a conversation about identity, creativity, and his upcoming album, Brightside. Born into one music’s most iconic legacies, Ziggy shares how he’s found his own voice by learning from his parents, being a...
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April 6, 2026 • 38 mins
Big brand breakthroughs don’t come from playing it safe.
This week on Soul & Science, Jason Harris sits down with Ben Whitla, Head of Brand and Marketing at Slate Auto, to explore how bold creativity and disciplined measurement come together to build something truly different. From his beginning as a self-taught graphic designer, to helping companies like Great Big Story and launching an EV brand, Ben shares how he’s learned to tr...
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March 23, 2026 • 38 mins
Big marketing moments rarely happen by accident.
This week on Soul & Science, Jason Harris sits down with Brandon Rhoten, Chief Marketing Officer at Dave’s Hot Chicken, to discuss the discipline behind breakthrough marketing. Known for shaping the iconic digital voice of Wendy’s and leading brand turnarounds at Papa John’s and Potbelly, Brandon shares how he blends creativity with rigorous analysis to drive real business results.
...
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March 13, 2026 • 26 mins
What does reinvention look like when you invented the industry standard?
This week on Soul & Science, Jason Harris welcomes Brenda Tsai, Chief Marketing Officer at Bloomberg, for a conversation about leading a brand that has helped define modern financial markets. Brenda shares how her background in finance, global operations, and brand leadership shapes her approach to marketing at Bloomberg.
They discuss the role of the modern ...
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February 23, 2026 • 36 mins
The hardest part of scaling a brand isn't growing—it's resisting the distractions that pull you away from your core values
This week on Soul & Science, Jason Harris is joined by Andrew Rebhun, Chief Experience Officer at CAVA, to explore how a rapidly growing brand maintains its commitment to "spirited generosity.” From his early days at Ford and McDonald’s to navigating CAVA’s impressive growth, Andrew has learned that the most e...
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In a world obsessed with specialization, Winston Warrior has never been interested in fitting neatly on a resume.
This week on Soul & Science, Jason Harris sits down with Winston Warrior, Amazon Senior Global Marketing Executive, content creator, R&B artist, and “The Dope Professor,” for a conversation about reinvention, influence, and leading with humanity inside one of the biggest companies on the planet. From corporate marketin...
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February 2, 2026 • 36 mins
For legacy brands, the hardest work isn’t necessarily making change—it’s choosing what to protect.
In this episode of Soul & Science, Jason Harris sits down with Stacy Taffet, Chief Growth Officer at The Hershey Company, to talk about what it takes to modernize a over 130-year-old brand portfolio while protecting the meaning people already love.
They also explore how Hershey thinks about snacking moments across candy, salty snac...
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January 26, 2026 • 38 mins
Agencies obsess over the pitch. Clients obsess over whether you actually understand the business.
In this episode, Jason Harris sits down with Robin and Stephen Boehler, founders of Mercer Island Group and authors of It’s Not About You: Winning New Business in a Crowded Agency World, to unpack why most agencies lose new business before they even walk into the room—and what the winners do differently.
Key Takeaways:✅ Most clients ...
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January 12, 2026 • 37 mins
Purpose can fuel performance—but only when brands truly understand who they serve.
In this episode, Jason Harris sits down with Carter’s CMO Sarah Crockett to explore how modern parenting is reshaping brand expectations—and what it takes to connect with one of the most values-driven and overwhelmed consumer groups today.
Sarah shares how her career has been guided by purpose, and how that belief is now shaping Carter’s approach t...
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January 5, 2026 • 38 mins
Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.
In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the indus...
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December 29, 2025 • 38 mins
Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has...
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Breaking into advertising can be tough—and standing out once you’re in is even tougher. But two young creatives are showing there’s a new path. In this episode, Jack Westerkamp and Geno Schellenberger, co-founders of Breaking & Entering Media, join Jason to share how they built one of the most energetic and attention-grabbing brands in the industry by combining cultural instinct, social-first thinking, and a healthy disregard for t...
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December 8, 2025 • 37 mins
Great brands don’t win by being faster or louder—they win by treating every customer as if they’re the only customer.That philosophy sits at the core of this week’s guest, Doug Zarkin, Chief Marketing Officer at Take 5, an award-winning brand builder known for transforming legacy companies into modern-day leaders.In this episode, Doug joins Jason to break down his “Thinking Human” approach—the method he’s used to reinvent brands li...
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December 1, 2025 • 33 mins
Exceptional performers aren’t defined by talent alone—they’re defined by how they think. And in marketing—where uncertainty, pressure, and change are constant—the right mindset is a competitive advantage.In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like ...
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November 17, 2025 • 32 mins
When you’re up against giants, speed and creativity become your superpowers.Recorded live at Advertising Week New York 2025, this conversation with Drew Panayiotou, CMO at Keurig Dr Pepper, dives into how Dr Pepper’s challenger mindset—and relentless creativity—turned an underdog into a market leader.From transforming Best Buy’s digital future to guiding Pfizer through the pandemic, Drew has built a career on driving growth through...
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