Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast. Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt. At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com. Brought to you by Mekanism.

Episodes

March 28, 2024 6 mins
Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transformation to 'X'. 

Brought to you by Mekanism.
Mark as Played
Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. 

So how can an airline fly themselves back to customers' good graces? 

This week, we aim to answer th...
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March 21, 2024 4 mins
How crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibility, credibility, and resilience. 

Brought to you by Mekanism.
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What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. 

He provides oversight and mentorship for all aspects of content on GIPHY, including partner content acquisition strategy, original content creation, search and trending algorithm ...
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March 14, 2024 5 mins
We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by assisting in content creation, copywriting, and generating images and videos for mar...
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Rise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is ever created after 10 cups of coffee and only 3 hours of sleep. 

Today, I’m sitting do...
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March 7, 2024 4 mins
When you’re presented with a problem, how do you go about solving it? This week, we introduce three powerful laws that can transform the way you tackle challenges in life.
  • Kidland's Law: If you can write the problem down clearly, then the matter is half solved.
  • Gilbert's Law: The biggest problem with a job is that no one tells you what to do.
  • Falkland's Law: If you don't have to make a decision, don't make a decision.

These th...
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This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021.

Jocelyn is a brilliant marketer and a champion for the future females of the world.

Before joining Girl Scouts of the USA, Jocelyn worked at General Electric, where her focus on data-cent...
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February 29, 2024 6 mins
What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected yet trendsetting Balenciaga and Crocs duo, this episode explores the strategic brillia...
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The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change.

Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, having integrated dozens of agencies, including Cossette, We Are Social, and Mekanism....
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February 16, 2024 7 mins
Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal role of leadership in upholding and evolving cultural norms, alongside the necessity of ...
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When it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies.

Adriaan Zimmerman, who co-founded Ned in 2018, is an entrepreneur and brand-builder. Prior to co-founding N...
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February 8, 2024 7 mins
Ever wondered if a $7M Super Bowl spot is worth the investment? Join me on a special mini-episode of the Soul & Science Podcast as I delve into the power of these ads. From celebrity cameos to humorous storytelling, discover why brands invest millions for just a few seconds of airtime. Plus, get a sneak peek into this year's trends and predictions for the big game. Let's dive in!

Brought to you by Mekanism.
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All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits.

Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to talk about what it means to be a purpose-driven company. She is the Chief Purpose Office...
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When it comes to marketing a luxury brand, the brand is queen and storytelling is king.

This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google.

In today’s episode you’ll learn:
  • Why storytelling and understanding a ...
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This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation.

Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.

Today’s conversation is not a history lesson on the Israeli-Palestin...
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Authenticity can drastically transform your life. But what if it means stepping away from what you thought was your dream job?

Shelley Paxton is a thought leader, speaker, and author of the bestselling book Soulbattical. Formerly the CMO at Harley-Davidson, Shelley took a courageous leap to redefine success on her own terms, and has since emerged as a sought-after expert in culture transformation and personal development.

On today’s...
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A few years ago, the Mekanism team worked with David Dancer and the brilliant Spike Jonze to help Medmen create the first ever cannabis commercial. Today on the show, I’m speaking with David, who is the Founder of D2 Marketing Strategies, and also an accomplished CEO and six-time CMO.

Since coming out in his first job, David has been committed to the fight for LGBTQ+ workplace equality. And he recently started a new bi-weekly podcas...
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A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year.

Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned c...
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Today, I’m speaking with John Sullivan. He’s the Senior Vice President of Marketing at WHOOP, which is a wearable fitness tracker with a devoted fan base and an impressive list of celebrity ambassadors.

John is a proponent of brand durability and he has helped re-center WHOOP from a niche software utilized by sports organizations like the New York Yankees to a wildly popular personal performance coach that you wear on your wrist. H...
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