The Two Marketeers Podcast

Watch out, The Two Marketeers are fired up! Co-hosts Sean Patrick and Lindsay Waugh take this episode to unpack a controversial article published in CMSWire with the headline, "AI Will Replace 95% of Creative Marketing Work". And as you may imagine, Sean and Lindsay call BS. The article, linked below, starts by stating, "Goodbye, marketing. Hello, AI. Or AGI. OK, that's totally dramatic. But it's kinda what a top executive in the...

In this episode of The Two Marketeers, co-hosts Sean Patrick and Lindsay Waugh dive into a recent article from Ad Age that sheds light on a critical shift in the advertising industry. Agencies are increasingly pressured to sell their cookie-cutter proprietary processes over their people, talent and creative chops. Sean and Lindsay unpack the why behind this trend and its implications, discussing its impact on agency culture, creati...

On this topic, The Two Marketeers cannot remain silent any longer! That's right; the world has reached a 'tipping point' where tip culture is spiralling out of control. Across North America, no matter what businesses you patronize, you'll likely be prompted to offer a tip. However, the rapidly changing tipping culture raises questions about its fairness and effectiveness.

As Forbes states, "A recent survey by Bankrate found that r...

Welcome back, Marketeers, to the second part of a two-part episode where co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'. Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features interviews with advertisi...

Hello Marketeers! Welcome to the first of a two-part episode where The Two Marketeers podcast co-hosts Sean Patrick and Lindsay Waugh watch and discuss a documentary titled, 'Kill Your Darlings'.

Kill Your Darlings is a documentary film about the world of modern advertising and the creative talent defining it. The film investigates and examines this 150-year-old industry through the eyes of a young female creative and features int...

2024... we're bringing new material, bringing new material. Or is Lindsay still as obsessed with granola bars as always!?! Tune in to find out!

This episode of The Two Marketeers Podcast kicks off with Lindsay bringing forward a stat from Amazon that the majority of searches within the platform are product, no brand, first. Which begs the question of how brands influence consumers in the moment of purchase and beyond? That fundame...

Welcome to part 2 of the episode, "When Creative Becomes Everyone's Job," where Aleena Mazhar Kuzma, SVP and Managing Director of FUSECreate, joins co-hosts Sean and Lindsay. Part 2 picks up where part 1 left off, with Aleena diving into what it takes to rebrand and launch the new positioning of an agency during the early days of the COVID-19 pandemic. 

This episode closes out with Lindsay's burning question. Listen to discover wha...

The Two Marketeers are kicking off 2024 with a bang and an exceptional guest! In this episode, Aleena Mazhar Kuzma joins co-hosts Sean and Lindsay. Aleena has grown up in the ever-evolving and dynamic advertising and marketing business and now leads FUSE Create, an independent creative agency in Toronto. Her passion for the business surrounds creative problem-solving and working with incredibly smart and talented people, partners a...

Join us on the latest episode of the Two Marketeers podcast, where your hosts, marketing and strategy experts Sean Patrick and Lindsay Waugh, delve into a hot-button topic of the moment: the Pay Transparency Act. In this episode, Sean and Lindsay unravel the layers of this groundbreaking legislation and break down the pluses and minuses of the Pay Transparency Act from their personal and professional points of view. As advocates fo...

This episode of The Two Marketeers podcast is part two of a riveting two-part series. In part two, co-hosts Sean Patrick and Lindsay Waugh continue to explore the ever-evolving relationship between strategy and creative in the marketing and advertising industry. 

Lindsay recollects the first time in her career as a strategist when strategy and creative truly came together and stopped being frenemies. For Lindsay, this is the moment...

This episode of The Two Marketeers podcast is part one of a riveting two-parter. Co-hosts Sean Patrick and Lindsay Waugh dive deep into the intricate dance between strategy and creative in this two-part saga. As The Two Marketeers, Sean and Lindsay have seen creative and strategy roles evolve significantly over the last 20 years. The big question is, how much have they grown and changed, and what does that mean for the people in th...

Welcome to another episode of The Two Marketeers podcast! This is the first episode in Season 4 that dives into a more personal side of The Two Marketeers around how they've designed how they both work and live. They compare their work/life experiences both pre and post-freelance.

This episode starts with Sean and Lindsay asking each other the critical question, "What's the biggest difference in how you work now (as a freelancer) ...

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh go back in time... to design school. As she thinks back, Lindsay's number one takeaway from her design school experience is the extreme resilience learned from selling ideas. Sean states that he's not a salesperson, and Lindsay disagrees. They discuss how strategy is both the thinking and the selling of ideas. But in today's world of shrinking bu...

The Two Marketeers are back LIVE in the studio for the kick-off of Season 4! Who would've thought!?!

In this episode, The Two Marketeers introduce the theme of Season 4, which is… DA-DA-DAAAA Designing Experiences! Throughout Season 4, The Two Marketeers will explore two sides of designing experiences. The first is how strategy helps brands and marketers design more meaningful experiences for their audiences. The second is the more...

Another season comes to a close, Marketeers!

In this Season 3 finale of The Two Marketeers podcast, hosts Sean and Lindsay reflect on their journey over the past 10 months and share one key learning each of them will remember most.

First, Lindsay shares her insights on the pervasive obsession with progress and forward motion experienced by individuals and brands alike. Sean labels this obsession "MOMENTUMMMM" and then brings his ...

This year, another new study was released on the potentially harmful effects of alcohol consumption, encouraging people to rethink their drinking habits. Well, one marketeer (you guess which one!) was having none of it.

As the months rolled on and debates continued on the impact of alcohol on the human body, experts have come out yet again undecided. Meanwhile, in social circles, people have been latching on to either side of the ...

This episode of The Two Marketeers Podcast was inspired by a recent Contagious article of the same name that states, "In the process of chasing cool, brands have lost the purpose of analysing culture. Most of the signals considered ‘trends’ today are really nothing more than frivolous entertainment."

Which in Lindsay and Sean's opinion is painfully accurate.

With the rise of social media, the term 'trend' no longer means what it ...

In this fun and fascinating episode of The Two Marketeers podcast, your hosts Sean Patrick and Lindsay Waugh dive headfirst into the world of retail and consumer behaviour. Join them as they unravel the trending story behind #LululemonDupes and its unexpected benefit for the renowned athleisure brand.

Drawing inspiration from the thought-provoking article published on Fast Company, Sean and Lindsay dissect the evolution of the Lul...

First of all, did you know that Apple started a bank!? Well, it's true, and customers are quickly buying in. But that's a topic for another time...

In this episode of The Two Marketeers podcast, co-hosts Sean Patrick and Lindsay Waugh argue that perhaps come-one-come-all brainstorms aren't always the best path to the best ideas. Free chips and drinks are not the answer.

The Two Marketeers discuss how effective brainstorms require...