Media Uncovered

Media Uncovered

From the Public Media Alliance, a podcast which uncovers and provides insights into the world of public interest media. We’ll be asking the biggest questions facing the industry: What are the threats facing trusted, independent media? How can public media remain relevant and best demonstrate their value in the digital age? How do we keep journalists safe? Every month, we’ll be tackling these issues, and speaking to prominent commentators and practitioners about what answers and solutions are out there.

Episodes

April 14, 2025 30 mins

We speak to the two leaders of two major international public broadcasters, the BBC World Service and SwissInfo, about why they believe international public media is needed now more than ever.

Undoubtedly, it's a difficult time to be an independent international public service media entity. Funding is precarious, the rise of big tech and how it fuels mis- and disinformation...

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Content creators are only becoming increasingly influential, and are able to access young audiences – an audience which public media traditionally finds very difficult to reach. So is there an opportunity for public media to work with content creators in mutually beneficial exchanges?

In this episode, we look at two programmes being run by broadcasters where they are collaborating with content creators: the ABC and the BBC. And we...

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For our final episode of 2024, and the final in our short bonus series of conversations recorder at the PBI conference in Ottawa, we sit down with two public media CEOs, to discuss what it's like, running a public media organisation. 

Both Catherine Tait, President and CEO of CBC/Radio-Canada, and Hanna Stjärne, CEO of Swedish Television, will be leaving their positions at the end of this year. In this podcast, they consider their ...

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December 9, 2024 26 mins

In this second bonus episode, featuring a conversation recorded in Ottawa in October at the Public Broadcasters International conference, we explore the Public Spaces Incubator.

The Incubator was originally founded as a partnership between four public broadcasters – CBC/Radio-Canada, RTBF, SRG SSR and ZDF – and one tech company, called New_Public. It released its first prototypes earlier this year, and has now welcomed ABC and ARD...

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In the first of a series of interviews recorded on the sidelines of the Public Broadcasting International Conference 2024, this episode of Media Uncovered focusses on Indigenous Peoples and public broadcasting.

For the first at the annual conference, October’s PBI, held in the Canadian capital Ottawa, saw a full day devoted to Indigenous voices in the media. Attendees from around the world discussed Indigenous stories, language rev...

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October 22, 2024 31 mins

RTÉ, Ireland's national public broadcaster, has been at the centre of a national drama for the past eighteen months. It all started after an undisclosed payments scandal broke out involving one of its star presenters. Further revelations regarding lavish spending and a doomed and costly musical, only ramped up the pressure on the organisation.

The crisis saw trust in the broadcaster plummet and a subsequent financial headache, as a...

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In this special episode of Media Uncovered, we're in Taiwan, looking at how public media are adopting and embracing Artificial Intelligence.

The episode spotlights seven different projects either being worked on; trialled and tested; or in use already. The projects cover four themes related to AI: news & journalism; children's content; language services; and organisation. 

We also consider the current relationship between publ...

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Why are so many American public media networks downsizing, and laying off staff?

For this episode, we head to the US. In February 2023, NPR announced it was laying off 10-percent of its workforce – at least 100 people – facing a shortfall of $30 million. And in June 2024, it was announced that PBS would be making 24 people redundant. In the intervening months between those t...

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More than three billion people will go to the polls in more than 80 countries this year, and public service media will be on the frontline for many of them. But at a time when democracy finds itself on increasingly threatened ground, with rising authoritarianism, apathy, and mis- and dis-information, how does PSM plan to cover them?   In this latest episode of our podcast, Media Uncovered, we speak to GBC in Ghana, which is trying ...
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On 1 March, Argentina's new president, Javier Milei, stood up in Congress and announced the closure of Télam, the country's national news agency. Come Monday morning, Télam's headquarters were bordered up and guarded by police. No workers were allowed in.

So why is Argentina's public media sector being targeted? What has led to the closure of the news agency putting 700 jobs at risk, as well as further threats to privatise the nat...

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To celebrate World Radio Day 2024, our podcast examines this year's theme: "Radio: A century informing, educating and entertaining". 

While radio has changed perhaps beyond all recognition since its inception, the three fundamental pillars of radio – and particularly public radio – remain as relevant and necessary today as ever. To explore this, we take a look at each pillar one by one, and speak to a different radio station about ...

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With CBC/Radio-Canada publishing their first ever National Indigenous Strategy, we take a look at public media's role in serving, reflecting and representing Indigenous Peoples – both on and off screen. 

We examine how public media historically have treated, reported on, and engaged with Indigenous communities. We look at current efforts by broadcasters including NITV, RNZ and NRK Sápmi to reach and connect with Indigenous audience...

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What has the impact of the digital age been on public service media? What challenges has it thrown up? How have public media adapted? What opportunities does increasing digital connectivity throw up for public media entities? 

In this one-on-one conversation with the Senior Research Associate at the Reuters Institute for the Study of Journalism, Nic Newman, we explore how the digital age gives public media access to young audiences...

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Speaking to three public broadcasters from three continents, we explore how public service media provide language services, why they're so vital, and what difference they make, from the provision of critical lifesaving information, to the upholding of Indigenous cultures and languages. But language services face challenges – particularly when it comes to reaching the audiences, and getting the funding to provide the quality of serv...

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August 28, 2023 29 mins

Over the past couple of episodes, we’ve been examining the relationship between public media and social media. In this episode – the final episode of this mini series – we’re asking how can we regulate social media? How can we ensure a more balanced media ecosystem, where media organisations are financially viable, publicly visible and accessible, and where mis- and disinformation is controlled?

Presente...

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In the last episode, we ended with a vision from the Director General of RTBF, Jean-Paul Philippot, where RTBF no longer needs to be on social media. In this episode, we dig deeper. Jean-Paul says to leave platforms, they first need to bring audiences to their own apps. So how can public broadcasters do that? We look to NRK and what we can learn from their experience moving away from third-party audio platforms. 

And when there is ...

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Throughout the past two decades, social media networks have provided opportunities for public media to reach younger audiences and provide fresh content. It's been a necessary move, as younger audiences increasingly use these sites as a source of news. But recent headlines about two networks in particular – Twitter and TikTok – have shone a spotlight on public media’s relationship with social media. Wha...

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How can public service media manage and mitigate the cyber security threats which they now face? These threats – such as phishing, ransomware, or online abuse & harassment – are becoming ever more present and real. And they’re having an ever-greater impact on public service media – both at an organisational and an individual level. The seriousness of the threat has seen the cyber security team at CBC/Rad...

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Video on demand has been around for barely longer than a decade, and yet it’s now impossible to imagine public broadcasting without it… let alone the wider media landscape. Its impact has been huge. 

In this episode, we look at public broadcasting in a streaming world. How has public service media changed in a changing market to remain competitive, relevant, and valued by thei...

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February 12, 2023 29 mins
This is a special episode released to mark UNESCO World Radio Day. This year the theme is based around "Radio and Peace".

In this episode, we examine the various ways in which radio is being used as a force for peace? From its utility able to reach audiences, other forms of media cannot access, to the way it establishes a special connection with its audience, radio possesses a unique power in being able to break down barriers, and ...

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