Product Quest Podcast

Product Quest Podcast

The Product Quest Podcast follows Jonathan Edwards, Scott Burleson and Yann Wermuth on their quest to the land of product excellence. Along with their guests, they bring together topics, tools and cutting-edge approaches that help companies develop products that customers will buy and love.

Episodes

March 25, 2024 87 mins

Today, we welcome our special guest, Dr. Theomora Ziamou. She is a behavioral scientist who has worked for the EU through the European Commission, Ernst & Young,  UNESCO - and today with her own consultancy, Enlexis.

Our stated goal on the Product Quest Podcast is to better understand innovation and product strategy. A real mystery that most product managers and leaders ...

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Today we’ll be chatting to Greg Larking who calls himself a business punk. From what I can see the emphasis is on both: business and punk.

He predicted the subprime financial crisis in 2006 and worked as a director of product innovation at Bloomberg. Now he advises companies such as Google, PWC, Uber, Sky and other Fortune 500 companies to launch transformative products and empower entrepr...

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In this episode, Jonathan Edwards, Yann Vermuth, and Scott Burleson talk to Professors Daniel Trabucchi and Tommaso Buganza from the School of Management at Politecnico di Milano about their book "Platform Thinking" (more at: https://platformthinking.eu/). They talk about the different kinds of platforms and how platform thinking can be used to think about businesses and foster innovation.

You will learn how renowned companies, suc...

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Many listeners will know that this podcast has a JTBD affection to put it mildly. In this episode we will do something very Un-JTBD like: We will talk about a solution! It’s a solution that everyone is talking about right now: Artificial intelligence. What we want to do today is look at AI from two perspectives. The first one is how AI is or might be useful in the context of the Jobs-to-be-done philosophy and practice. The second o...

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Our guest today, Eckhart Boehme, is a strategy consultant and the developer of the Customer Progress Design method. He is the co-creator of the Wheel of Progress, a canvas based on JTBD and inspired by Bob Moesta's 4 forces model. More recently Eckhart has been experimenting with AI tools and has developed an AI-based app that helps with analyzing customer interviews and processing the data.

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Wermuth and Jonathan Edwards. 

Today, we welcome our special guest, Dan Adams. Dan is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth.  He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame. 

He has also recently published another book, “Business Builders,” which will be our topic ...

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Today we will dive into the challenges of becoming and being a Product manager with Dr. Bart Jaworski. Bart is a Senior Product Manager at StepStone, he has worked as a Senior Product Manager at Microsoft and is a LinkedIn Top Product Management Voice. Through his online courses on https://drbartpm.com/ he has trained over 18.000 people in various aspects of Product Management – from how to land a PM job to ru...

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In our podcast we often talk about innovation frameworks, models, theories and so on. While these topics are important, innovation success also depends A LOT on people and how they collaborate – or not. With our guest Sebastian Hamers of human insight, we want to talk about people and how they are best put together to achieve high innovation performance teams.

Sebastian has worked in and studied innovative e...
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Today, we welcome our special guest….and our first repeat guest, Leah Tharin. And, well well well, where to begin? 

Last January, I was captivated by Leah’s writing on a topic that I knew nothing about, Product Led Growth even as I myself lead Product for The AIM Institute.. 

In getting up to speed, I found Leah’s writing to be concise, educational, entertaining, sometimes irreverent, often funny, but always…USEFUL. And I’m not the...

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Today we welcome Prof. Dr. Frank Piller of the RWTH Aachen University. Dr. Piller is considered one of the leading German experts for innovation management, open innovation, customer co-creation and product individualization. His research has received numerous awards, like the PDMA Co-Creation Award or the nomination for the “Innovating Innovation” award from Harvard Business Review and McKinsey. He previously...

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This is episode number 50 and we’re thrilled to have Hannah Keartland as a guest for this milestone episode. No pressure Hannah! Hannah is an award-winning strategic thinker with 20+ years of extensive and varied leadership experience as a director and on the board level. She has worked in finance, in for-purpose businesses, charities and as an innovation consultant. Today she’s all in on impact for example as...

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Today, we welcome our special guest, Patrick McGowan.  is the CEO and founder of The Service Design Group, a firm that specializes in service innovation. It should be no surprise then, that Patrick is an expert in service design. 

He has well over two decades of experience, first with IBM before launching his own firm. Patrick has a really interesting background though, having graduated from design school at NC State… which one of ...

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We continue our discussion about the relationships between philosophy and Jobs-to-be-done, starting with the causality of action, Aristotle and Jobs-to-be-done and Romeo and Juliet!

 

The core argument of Jobs-to-be-done

Human beings want to achieve certain things, call these things a “Job”

To achieve them, they use dif...

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This time we are going to try something a little different. There’s no guest and we are going to take a philosophical perspective on Jobs-to-be-done. Some listeners will know that philosophy is dear to Yann's heart and something that he's brought up in the podcast here and there. Today we want to make these comments and hints front and center. It’s also worth noting that Scott and his book Statue in the Stone was the one that first...

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In today’s episode we welcome Gretchen Goffe. Gretchen is on a mission to make design thinking accessible to everyone. She’s the founder and CEO of the DT-Live-lab that helps companies become customer-centric at scale through teaching and training teams on human-centered approaches to innovation and customer experience. She has 20+ years’ experience in innovation in many industries such as consumer goods, as f...

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Today, we welcome our special guest, Büsra Çoskuner. Büsra is an experienced product manager who now as the founder of Producteer. Se coaches, mentors other product managers and helps companies to develop their product management function. 

In reading Büsras bios, what I’m immediately attracted to is that she is a practitioner FIRST… and coach/mentor second. 

The product manager position is much better understood than it was even 5...

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Olaf is a certified trainer in Value Management and Value Analysis, a consultant and a lecturer, who has lectured at numerous universities and business schools in France and Switzerland.He is the former president of the AFAV, the "French Association for Value Analysis", a network of value professionals (https://www.afav.eu/) and the cofounder of the Value University (http://www.valueuniversity.org) and of the Swiss Value Associatio...

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Today, we welcome our special guest, Jason Knight.. Jason is a 20-year veteran of B2B technology and product management, with experience in both corporations and startups. He’s a speaker, writer, podcaster, and coach and mentor to product development teams… but especially to product managers; as he feels this is the key role that makes good product development work… and I happen to share this view by the way. And I have a LOT of qu...

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Today we talk about one of those shiny words in business that many talk about, yet few really understand and that word is “Scaling”- So many businesses are looking for business models that can scale, yet very few succeed. Today is all about scaling and New Business Building with our guest Frank Mattes and his approach and company called Lean Scaleup. Before we jump in let me just say that it’s always inspiring to talk to Frank and ...
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This is part 2 of our conversation with Eric Eskey.

Eric is the managing director of Dark Horse Works. If you’re in innovation, product management or jobs-to-be-done, you’re in for a treat - and listen carefully. Eric is one of the most experienced JTBD practitioners on the planet… and likely across other planets too.

Like myself, he was personally trained by JTBD pioneer and creator of Outcome-Driven Innovation, Tony Ulwick. He ha...

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