The Speed of Culture Podcast
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
Episodes
In this episode of The Speed of Culture, Matt Britton chats with Amanda Rassi, the Senior Vice President and Chief Marketing Officer at The Michaels Companies. Amanda explores the evolving retail landscape, the role of customer data in marketing, and how Michaels fosters creativity through its products and community initiatives.
Follow Suzy on Twitter: @AskSuzyBiz
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In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing.
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In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry.
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In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused.
Follow Suzy on Twitter: @AskSuzyBiz
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In this episode of The Speed of Culture, Matt Britton speaks with Ben Keighran, the entrepreneur, visionary, and CEO behind the sports streaming platform, Caffeine. They explore the evolution of live broadcasting, the pivotal role of gaming in media, and how Caffeine is carving out a unique niche by combining interactivity with entertainment.
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In this episode of The Speed of Culture, host Matt Britton sits down with Nicole Lapin, the Founder of Money News Network. They explore Nicole's journey from a young journalist to a financial news powerhouse, her mission to demystify financial jargon, and the creation of the Money News Network.
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Follow Nicole Lapin on LinkedIn
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In this episode of The Speed of Culture, Matt Britton sits down with Lynn Teo, CMO of Northwestern Mutual to discuss the evolving landscape of brand strategy within the finance sector. They explore Northwestern Mutual’s approach to connecting with Gen Z, the significance of fostering meaningful consumer relationships, and the role of technology in enhancing customer experiences.
Follow Suzy on Twitter: @AskSuzyBiz
In this episode of The Speed of Culture, Matt Britton speaks with Sophie Bambuck, Chief Marketing Officer of The North Face. They discuss Sophie's career trajectory, the significance of brand innovation, and the organic intersection of outdoor apparel with street fashion.
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For The Speed of Culture’s 100th episode, Matt Britton sits down with Andrea Hopelain, GM and SVP of Publishing at EA SPORTS. They delve into the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity.
Follow Suzy on Twitter: @AskSuzyBiz
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In this episode of The Speed of Culture, Matt Britton sits down with Pat O'Toole, CMO at Burger King to discuss marketing in the fast-food industry. They dive into Burger King’s innovative Million Dollar Whopper Contest, how AI is reshaping consumer engagement, and the power of personalized marketing.
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In this episode of The Speed of Culture, Matt Britton sits down with Romina Rosado, EVP and General Manager, Hispanic Streaming at NBCUniversal Telemundo Enterprises. They delve into the evolving landscape of media consumption, highlighting the impact of streaming services, the importance of catering to a diverse audience, and strategies for engaging younger demographics.
Follow Suzy on Twitter: @AskSuzyBiz
In this episode of The Speed of Culture, Matt Britton sits down with Christopher Thomas Moore, Chief Digital Officer at Domino's Pizza. They explore the future of technology in customer service, the evolution of consumer engagement through social media, and the pivotal role of personalization in marketing.
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In this episode of The Speed of Culture, Matt Britton sits down with Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the importance of timing and cultural relevance. She also shares her views on brand values, consumer engagement, and the innovative approach e.l.f. Beauty takes towards marketing and product developmen...
In today's episode of The Speed of Culture, Matt Britton sits down with John Koller, Global CMO and Senior VP of Marketing at HP. Together they discuss the value of subscription-based marketing, the role of AI in enhancing brand agility, and the importance of customer-centricity for achieving overall success.
Follow Suzy on Twitter: @AskSuzyBiz
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In today's episode of The Speed of Culture, Matt Britton sits down with Allyson Witherspoon, Corporate VP and Global CMO for Nissan. Together, they explore evolving consumer expectations in the automotive industry and what it means for marketers.
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In today's episode of The Speed of Culture, Matt Britton is at CES to speak with Don McGuire, SVP and Chief Marketing Officer of Qualcomm. Together, they discuss how software is driving innovation across various industries, why tech companies need to work together to develop technology, and how marketing partnerships can help create a strong brand identity.
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In today's episode of The Speed of Culture, Matt Britton is joined by Jon Steinlauf, Chief US Advertising Sales Officer at Warner Bros Discovery. They explore how the increasing number of streaming services has shifted the outlook of TV advertising over the past five years and where these changes are leading in the future.
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In today's episode of The Speed of Culture, Matt Britton is joined by Shelley Zalis, CEO of The Female Quotient. Together, they explore her pioneering efforts in creating online research, the importance of passion for entrepreneurs, and how The Female Quotient is closing the gender gap in the workplace.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Shelley Zalis on LinkedIn
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In today's episode of The Speed of Culture, Matt Britton sits down with Noha Abdalla, CMO of Choice Hotels. They discuss how Choice Hotels uses customer insights to expand its portfolio, the increasing importance of strong relationships in modern marketing, and how they have categorized current consumer trends in the hospitality industry.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Noha Abdalla on LinkedIn
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In today's episode of The Speed of Culture, Matt Britton sits down with David Sandstrom, CMO at Klarna. Together, they discuss his agency background, the evolution of eCommerce, and how aligning incentives with consumers has helped Klarna become an internationally recognized business.
Follow Suzy on Twitter: @AskSuzyBiz
Follow David Sandstrom on LinkedIn
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