Coffee with Yvonne

Coffee with Yvonne is on summer hiatus, but the conversation continues with Coffee to Go — a hand‑picked selection of episodes from the archive (yes, we have an archive!). Each one reflects Yvonne’s cultural fluency, marketing expertise, and commitment to amplifying creative voices.

Enjoy this curated summer playlist wherever the season takes you. The full show returns this fall with new stories, new conversations, and ...

In this episode of Coffee with Yvonne, host Yvonne sits down with aviation marketing leader Nyeisha Dease to explore how strategy, storytelling, and leadership come together in one of the world’s most complex industries. Yvonne and Nyeisha first met at the inaugural Black Women Marketers Conference in 2025 and became instant marketing friends, a connection rooted in shared creativity, sharp thinking, and a deep respect for th...

In this episode of Coffee with Yvonne, Yvonne is joined by a special guest- her ten-month-old puppy, Saint Laurent Langston Pearson, who serves as co-host for the episode. She explores how brands, creators, and institutions are reshaping culture by influencing the way people live, move, learn, and connect — not just what they buy. 

She begins with the Washington Mystics’ 2026 Rebel Edition uniform, a jersey that tr...

In this episode of Coffee with Yvonne, Yvonne unpacks four stories that reveal the shifting power dynamics behind today’s cultural landscape — from who gets to influence it, to who dilutes it, to who builds the world's audiences now choose to live in.

She begins with SHEIN’s acquisition of Everlane, breaking down how fast fashion’s scale continues to erode the industry’s ethical center — and what...

In this episode of Coffee with Yvonne, Yvonne unpacks how four major brands are redefining what influence looks like in 2026. She breaks down the creator‑powered travel ecosystem behind Expedia x IShowSpeed, the nostalgia‑driven loyalty play fueling Pizza Hut’s BOOK IT! revival, the high‑fashion reinterpretation of Mickey Mouse through Disney’s designer initiative, and the trust‑building transparency behind Spotify&rsqu...

In this early‑release episode of Coffee with Yvonne, host Yvonne Pearson breaks down the Marketing Magic behind the cultural takeover of The Devil Wears Prada 2. From Vogue’s editorial world‑building and Starbucks’ character‑inspired global beverage collection, to mass‑retail fashion capsules, beauty brand integrations, beverage partnerships, cinema‑exclusive merch, experiential pop‑ups, and Google’s AI try‑on at ...

Fashion is more than fabric—it’s identity, confidence, and the courage to step into new opportunities. In this episode, Yvonne sits down with Liz Reinert, Executive Director of Suited for Change, an organization that has supported more than 30,000 women in the Washington, DC region since 1992. Through professional attire, one‑on‑one coaching, and essential skills training, Suited for Change helps women show up fully and...

In this episode of Coffee with Yvonne, Yvonne sits down with event strategist and founder of Bailey Reed Events, Tahirah Bailey Reed, to explore how smaller events can still create a big impact. Together, they unpack what creativity really looks like when budgets are tight, guest counts are smaller, and expectations are high.

Tahirah shares how organizations can redefine event success beyond attendance numbers, design meaningful in...

In this episode of Coffee with Yvonne, host Yvonne Pearson explores the latest wave of Marketing Magic shaping culture and influence across entertainment, fashion, and music. She breaks down how Issa Rae is ushering in a new era of creator‑built IP on TikTok, how Zendaya is rewriting the rules of collaboration through her cinematic partnership with On and Spike Jonze, and how Beyoncé’s Lemonade is being reimagined for the nex...

This week on Coffee with Yvonne, host Yvonne unpacks the Marketing Magic behind the stories redefining how we consume, create, and connect. She dives into the power of nostalgia in streaming, Pinterest’s move toward real‑world commerce, Fenty’s innovation inside WhatsApp, and the cultural impact of Malik Afegbua’s AI‑powered visual storytelling. It’s a sharp look at the trends shaping the future of influence...

On this episode of Coffee with Yvonne, host Yvonne Pearson sits down with creator and cultural commentator Bobby Foster for a deep dive into Paradise Season 2 and the evolving world of TV marketing in the streaming era. Together, they explore why the show has become a cultural touchpoint, the moments that defined Season 2, and how weekly episode drops fueled real‑time commentary across social platforms.

The conversation unpacks the...

Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!) spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community. 

Coffee to Go Episode Description:

The Negro Motorist Green Book, created by Victor Hug...

Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!) spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community. 

Coffee to Go Episode Description:

In this Marketing Magic episode, Yvonne welcomes gue...

Yvonne is stepping away for a short spring hiatus to rest, reflect, and make space for new creative energy. Until she returns in early April, she’s sharing Coffee to Go episodes from the archive (we have an archive ya’ll!), spotlighting conversations that shaped the show, uplifted creatives, and celebrated the power of community. 

Coffee to Go Episode Description:

It's timmeeeee (holds ear while hitting Mariah note...

In this episode of Coffee with Yvonne, Yvonne shares 5 key lessons she’s learned as a content creator — from building authentic community to understanding that followers don’t equal impact. She dives into the strategies, mindset shifts, and personal insights that have helped her grow sustainably while staying true to her voice.

This episode was inspired by Yvonne’s recent trip to LA, where she had the incred...

In this episode of Coffee with Yvonne, Yvonne sits down with long-time friend and friend of the pod, professional makeup artist Bianca Perez, to explore the realities of the fashion and beauty industry. They reflect on their early careers in marketing, PR, and beauty, sharing the surprises, lessons, and eye-opening experiences that shaped them. Together, they unpack the Netflix docuseries on America’s Next Top Model, separati...

This week on Coffee with Yvonne, we’re diving into three powerful stories shaping the future of branding, creativity, and consumer trust.

First, the legal and reputational clash between Shein and Temu reveals what happens when ultra-fast fashion collides with intellectual-property concerns, competitive lawsuits, and shifting consumer expectations around ethics and originality.

Next, we explore the rise of AI-powered storytell...

In this episode of Coffee with Yvonne, the conversation explores the cultural strategies reshaping modern marketing. From Ryan Coogler’s evolution from acclaimed director to cultural architect, to Harlem’s Fashion Row and Macy’s redefining retail through purpose-driven pop-ups, to MAC Cosmetics embracing a content-first future with the digital return of MACzine, each story reveals how today’s most impactful ...

In this episode of Coffee with Yvonne, we explore Romeo Bingham’s TikTok jingle that led to a national TV ad, showing how creators can shape brand campaigns in real time. Then, we break down Duolingo’s halftime-inspired strategy, proving that culture, timing, and a little humor can turn language learning into a Super Bowl phenomenon. 

Next, we unpack Khaby Lame’s journey from viral star to global business pow...