Coffee with Yvonne

It’s the last episode of the year! On this special Marketing Magic edition of Coffee With Yvonne, host Yvonne Pearson is joined by her favorite marketing girlies, Jasmine Smith and Kourtney Pope, to reflect on the trends shaping the industry and explore what’s ahead for 2026.

Whether you’re a creator, entrepreneur, or just curious about where marketing is headed, join us for laughs, insights, and plenty of marketing magic.

So grab ...

On this episode of Coffee with Yvonne, listeners get a front-row seat to marketing in action. The show explores how Chipotle is turning takeout into a lifestyle, how High Horse: The Black Cowboy uses storytelling and cultural relevance to engage audiences, and how QVC is redefining commerce on TikTok by meeting viewers where they scroll. Packed with actionable insights and marketing takeaways, this episode offers inspiration for an...

In this episode of Coffee with Yvonne, host Yvonne Pearson engages in a captivating conversation with Rouba Abou Chabke, a multifaceted, creative, and talented photographer. The discussion delves into the art of storytelling through travel and photography, highlighting Rouba's journey as a designer and humanitarian worker.

With a focus on amplifying communities of color and underserved voices, the episode explores Rouba's passion ...

On this episode of Coffee with Yvonne, Yvonne shares the 5 biggest lessons she’s learned from podcasting and how they’ve shaped her approach to marketing, content, and audience engagement.

From building consistency over perfection, to turning each episode into a content machine, to crafting titles and hooks that actually get clicks, she breaks down actionable insights every creator and marketer can use. She also dives into the pow...

Join Yvonne as she sits down with Carlene Reid, a passionate traveler and content creator, to explore the world of solo travel and building a digital community. Discover how Carlene balances a full-time career with her love for cruising and travel, and learn about her journey from blogging to becoming a YouTube sensation.

This episode dives into the challenges and joys of traveling solo, the importance of consistency in content cr...

Grab your coffee and join Yvonne for a deep dive into Season 1 of On Brand, Jimmy Fallon’s reality competition show featuring CMO Bozoma Saint John. In this Marketing Magic episode, Yvonne breaks down what the show got right, areas for improvement, and how it could evolve into a must-watch for creatives and marketers. From storytelling and execution to diversity and representation, this episode explores what it really takes to make...

In this episode of Coffee with Yvonne, host Yvonne Pearson chats with Dr. Sederra Ross, chemist, educator, and passionate advocate for environmental justice. Together, they explore Dr. Ross’s journey as a Black woman in STEM, the importance of building inclusive and community-centered spaces in science, and the vital role creativity plays in both research and advocacy.

So grab your coffee and lets chat 

Episode Chapters 

00:00-Intr...

Back from a mini Eurotrip, Yvonne is serving up a fresh episode of Marketing Magic! Tune in for marketing moves that are shaking up industries, from Halo Braid’s revolutionary hairbots to Tyra Banks’ hot (literally!) ice cream buzz, and Nia Long bringing authenticity and influence to Estée Lauder. 

So grab your coffee, and let’s chat

Articles 

• From Hair to High-Tech: How Halo Braid is Changing the ...

Yvonne is taking a much-needed vacation to Europe and will be back on October 30! In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s away.

What does it mean to create your own lane and thrive? Naki Carey joins ...

Yvonne is taking a much-needed vacation to Europe and will be back on October 30! In the meantime, she’s sharing a Coffee to Go episode, revisiting some of her favorite Coffee with Yvonne moments—conversations that inspired creativity, sparked bold ideas, and reminded listeners why community matters. Sit back, relax, and enjoy these highlights while she’s away.

Cats, Lady Gaga, and body positivity are just some of the words used to...

On this episode of Coffee with Yvonne, Yvonne breaks down bold marketing moves shaking up fashion, beauty, and media. From Ashley Graham’s inclusive JCPenney line to Sincerely Yours’ pop-up frenzy and KevOnStage’s creator-powered media partnership, discover actionable takeaways to innovate and elevate your campaigns.

So grab your coffee and let’s chat.

Episode Chapters 

• 00:00-03:20-Intro 

This week on Coffee with Yvonne, Yvonne sits down with Jordan Williams—an Atlanta-based influencer and creative whose journey with Black Girl Vitamins exemplifies turning passion into purpose. Starting as a UGC creator, Joyrdan used her authentic voice to connect with a community of Black women prioritizing their wellness. That same creativity and consistency opened doors for her to lead the charge on community-driven events in Atl...

In this Marketing Magic episode, Yvonne welcomes guest correspondent and marketing strategist Kourtney Pope, one of her go-to voices in the industry. Together, they analyze Cardi B’s Am I the Drama? rollout, exploring how her mix of grassroots tactics, bold branding, and authentic connection offers practical insights for creators and businesses alike.

So grab your coffee, and let’s chat

Catch up on the latest episode ...

After a summer break filled with concerts, travel, and some well-deserved R&R, Yvonne Pearson is back with fresh insights for creatives and entrepreneurs. In this episode of Coffee with Yvonne, she breaks down the marketing strategies behind trending stories, from Issa Rae’s Seen & Heard and the power of authentic representation, to Yeleen Beauty Makerspace scaling through community, and Jenee Naylor turning digital engagem...

Yvonne is on hiatus for the summer, while she is OOO enjoy some of her favorite episodes from the show. Coffee with Yvonne returns for the NEW season, September 18!

Podcasting as a form of media gives EVERYONE a voice (even those who need to keep their voice in the group chat), more importantly, those who may be silenced in their day-to-day lives. This week, Raffi, one-half of the popular DMV-based podcast, Wait! Don't Do It! Joins...

Yvonne is on hiatus for the summer, while she is OOO enjoy some of her favorite episodes from the show. Coffee with Yvonne returns for the NEW season, September 18!

Did you know in ancient times kings, queens, and warriors used tattoos to express their cultural pride and loyalty to their people?

More recently, tattooing has taken on a new life in pop culture with shows like Black Ink Crew and Ink Master. But what does it take to be...

Yvonne is on hiatus for the summer, while she is OOO enjoy some of her favorite episodes from the show. Coffee with Yvonne returns for the NEW season, September 18!

Join Yvonne, as she chats with Rachel Bishop, one of her closest friends since college, about Interior Design, the difference between corporate and residential design (there is..), and why creating space for diversity is important for its survival.

Catch up on the late...

Yvonne is on hiatus for the summer, while she is OOO enjoy some of her favorite episodes from the show. Coffee with Yvonne returns for the NEW season, September 18!

Have you ever wondered what it's like to be in a room full of creatives of color? To show up unapologetically as yourself? Welcome to Culture Con! A homecoming for creatives of color, Culture Con is changing the game and helping to level the playing field, providing opp...

Yvonne is on hiatus for the summer, while she is OOO enjoy some of her favorite episodes from the show. Coffee with Yvonne returns for the NEW season, September 18!

What's the difference between an iPhone and a professional camera? What time is the RIGHT time to take a picture? Are you a true creative if you don't know how to shoot with a traditional camera? Also, is it bad to over-filter your pictures? This week on Coffee with Yvo...