Coffee with Yvonne
Creatives’ favorite podcast. Join Yvonne as she discusses the marketing strategies behind popular social media campaigns and chats with creatives & entrepreneurs who are transforming their industries over coffee. Catch brand-new episodes dropping every Thursday! Don’t miss the visual experience – tune in to the YouTube channel for exclusive video content here: https://www.youtube.com/@CoffeewithYvonne So grab your coffee, and let’s chat
Episodes
It’s the season finale of Coffee with Yvonne, and she’s closing things out with a powerful dose of Marketing Magic. In this episode, Yvonne unpacks the strategy behind three standout campaigns that blend culture, creativity, and community. From Osep Ramen’s soulful rebrand, to American Airlines’ fashion-forward collab with Brandon Blackwood, to Under Armour’s tribute to HBCU legacy through style—this finale is a celebration of bran...
In this episode of Coffee with Yvonne, host Yvonne Pearson sits down with Jessica van Dop DeJesus, travel expert, author, and founder of The Dining Traveler (and long-time creative friend), to explore the intersection of food, culture, and storytelling. From discovering hidden culinary gems to tips for traveling with kids, Jessica shares how curiosity fuels her global adventures and content creation. It's a flavorful conversation f...
In this week’s episode of Coffee with Yvonne, host Yvonne Pearson dives into another round of Marketing Magic, unpacking the strategy behind three standout brand moves. From Sephora’s purpose-driven Pride campaign with Lady Gaga, to Capital City Mambo Sauce’s expansion into Costco, and the US Open’s powerful tribute to Althea Gibson, this episode explores how brands are using legacy, inclusion, and local flavor to connect with audi...
What does motherhood look like when you're also navigating life with Multiple Sclerosis? In this deeply personal episode of Coffee with Yvonne, Shantuana Bryant joins Yvonne for coffee to share her journey of living with MS as a wife and a mother, offering a vulnerable and empowering look at what it means to parent through uncertainty, grace, and strength.
We dive into the realities of her daily routines, her initial fears after di...
On this episode of Coffee with Yvonne, Yvonne’s serving up a triple shot of marketing magic. She breaks down how Roblox is leveling up the retail game, why Serena Williams is the blueprint for power moves—especially with her new Prime Video show giving a behind-the-scenes look at what it really means to be a woman in business—and how Crayola and Amtrak are coloring outside the lines with a collab made for summer travel. Plus, a qui...
This week on Coffee with Yvonne, we’re talking marketing moves that made us do a double-take. From Rihanna's strategic partnership with the WNBA, to Lunchables remixing PB&J with a hip-hop twist (this one is for us Millennials!). We also break down Kai Cenat’s Streamer University and how Lyft is riding into a new demographic by empowering seniors.
So grab your coffee, and let’s chat.
Episode Chapters
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In this episode of Coffee with Yvonne, host Yvonne Pearson dives into the 2025 Met Gala and its powerful theme, “Superfine: Tailoring Black Style.” From the Met's all-Black male co-chair lineup to intentional storytelling honoring André Leon Talley, Yvonne unpacks how the event became a masterclass in inclusive marketing and cultural influence.
She also shares a personal milestone: her own TikTok content was featured in Vogue’s off...
How do you take the leap from stuck to strategic in your career? This week on Coffee with Yvonne, we’re joined by Nathan Barnaba—Instructional Designer, Career Coach, and professional pivot pro. With 6+ years of experience across government, nonprofit, and tech, Nate breaks down how to market yourself with intention, build clarity around your next move, and confidently navigate career transitions. Whether you're job hunting, shifti...
In this episode of Coffee with Yvonne, Yvonne recaps her time at the Black Women Marketers’ Conference, reflecting on the power of authenticity, intentional networking, and the brilliance of Black women shaping the industry. From building genuine relationships to walking away with strategies rooted in collaboration and community, she shares what made the experience more than just another event—it was a movement.
Episode Chapters
In this episode of Coffee with Yvonne, we’re diving into the marketing magic making headlines—from the desert to your local grocery aisle and into the metaverse. Yvonne breaks down how Coachella is redefining brand activations with tech-forward experiences, how Trader Joe’s turned a $2.99 tote into a resale phenomenon, and why T-Pain’s role in the Global Gaming League is more than just celebrity hype—it’s a play for the future of e...
In this heartfelt episode of Coffee with Yvonne, we’re mixing creativity with culture—and taking a moment to reflect. Yvonne opens up about the reason behind her extended hiatus, sharing the unexpected passing of her favorite aunt and her mom’s twin sister. She honors her aunt’s legacy with warmth and vulnerability by sharing her favorite memories and dedicating this episode to her.
From there, we dive back into the world of brilli...
So Yvonne extended her hiatus until April 10...(she'll explain why soon)
On this episode from the CWY archives, Yvonne chats with Jakyra Simpson aka Ky the Chemist, over coffee about her passion for STEM, how she is navigating building a career in the sciences, and creating impact for her community using social media.
Catch up on the latest episode and every episode here.
So...
Yvonne is on hiatus for March, while she is OOO, enjoy some of her favorite episodes from the show. Coffee with Yvonne returns April 3!
Ren-renai-renai-ssance, Renai-PURR, Renai-PURR, Renai-renai-SSANCE! The Renaissance Film is out…
Catch up on the latest episode, and every episode here.
Social Media Channels
Don’t forget to follow Coffee with Yvonne on IG and Threads at Coffee with Yvon...
Yvonne is on hiatus for March, while she is OOO, enjoy some of her favorite episodes from the show. Coffee with Yvonne returns April 3!
On this episode, join Yvonne as she chats with Rev. Dr. Tori C. Butler, Senior Pastor of Asbury Town Neck United Methodist Church in Severna Park, Maryland about the intersectionality between mental health and faith. In this episode, learn more about Yvonnes' mental health journey, t...
Yvonne is on hiatus for March, while she is OOO, enjoy some of her favorite episodes from the show. Coffee with Yvonne returns April 3!
As someone who doesn't know how to swim (we'll get to why in the episode) join Yvonne as she chats with the Founder of Black People Will Swim Paulana Lamonier, who taught her a lot about its impact on minority communities, why representation matters, and how we can help change the na...
Yvonne is on hiatus for March, while she is OOO, enjoy some of her favorite episodes from the show. Coffee with Yvonne returns April 3!
You started the business...now what? Owning and running a business is more than meets the eye. One main area that trips up a lot of small business owners is finances. For many SMBs (small business owners), figuring out the right tools for tracking expenses to open a line of credit can be confusing...
How do you turn a passion for art into a thriving business—and land deals with major brands while doing it? In this episode of Coffee with Yvonne, Justine Mangum Kirkman, joins Yvonne for coffee to chat about her journey from PR professional to full-time artist. She shares personal stories about what inspired her to embrace her creative side, mastering the business side of creativity, and tips on pitching her work to ...
This week on Coffee with Yvonne, we’re diving into another exciting episode of Marketing Magic, exploring the power of brand collaborations and their impact. TikTok is teaming up with Black Girl Ventures to provide meaningful support for small business owners, creating new opportunities for growth and visibility. The Gap is making a bold statement in fashion by partnering with Harlem Fashion Row, celebrating diverse v...
This week on Coffee with Yvonne, we’re serving up a steaming cup of Marketing Magic—and Yvonne is still buzzing from the Super Bowl! (Plus, she just secured her Cowboy Carter tickets… IYKYK.)
Grab your coffee because we’re diving into Kendrick Lamar’s history-making Super Bowl performance and how he continues to redefine creativity across genres (whispers watch Yvonne’s Marketing Magic about Kendrick Lam...
In this episode of Coffee with Yvonne, we’re diving into the world of media through the lens of women of color who are breaking barriers and shaping the industry. Shandel Menezes, a powerhouse journalist and media professional, joins Yvonne for coffee as she shares her journey navigating newsrooms, overcoming challenges, amplifying diverse voices, and what it takes to thrive in an industry that’s constantly evolving. ...
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