BRAVE COMMERCE

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's shopper journey demands closer alignment between marketing and sales.

Mindy and Wes share how their partnership is helping break down organizational silos, reshape the traditiona...

On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, Sector Lead, Retail, Global Business Solutions at TikTok, and Ben Sylvan, Senior Vice President, Connected Media Team at Keurig Dr Pepper. Bringing together both a platform and an advertiser, they offer a behind-the-scenes look at how their partnership turned Dr Pepper's viral Romeo jingle into one of the brand's biggest marketing ...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consumer attention.

Branden explains why Unilever has embraced a social-first approach, what the shift from follower-based discovery to interest-driven discovery means for marketers...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Felicia Zhang, Head of Marketing at Bar Keeper's Friend, to discuss what it takes to modernize an iconic brand while maintaining the trust that made it successful in the first place. Drawing on experience across global brands including Nike, Oreo, and Nestlé, Felicia shares lessons from her transition to a smaller, more agile organization, where ...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, Global Retail Media and Digital Shelf Lead at Nestlé, about how AI is changing the way consumers discover, evaluate, and purchase products. As AI becomes a more active participant in the path to purchase, Stefan explores what this shift means for brands and why marketers need to rethink how they build trust and differentiation.

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In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Bob Liodice, Chief Executive Officer, Association of National Advertisers (ANA), to discuss the forces reshaping modern marketing. From media transparency and measurement to AI adoption and talent development, Bob shares his perspective on the challenges marketers must navigate today and the opportunities that will define the industry's future.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the “Zero Moment of Truth” framework during his time at Google and now Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, about how AI is reshaping consumer discovery. From search and social to retail media networks and AI assistants, Jim explains why brands ...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN Advertising at Netflix, about building an advertising business inside one of the world’s most influential media companies.

Nicolle shares why the future of streaming advertising will depend on stronger data collaboration, interoperable measurement, and AI-powered infrastructure. She also discusses the evolution of...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, Executive Vice President, Meals & Beverages at The Campbell's Company, about what it takes to evolve iconic brands while staying competitive in fast-moving, highly commoditized categories. Risa shares how she brings an entrepreneurial mindset into a large organization, focusing on smart risk-taking, faster decision-making, and emp...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Britt West, Chief Commercial Officer at Gallo, about what’s really behind wine’s recent decline—and what it will take to turn the category around.

Britt challenges common narratives around health trends and instead points to a more fundamental issue: wine has failed to recruit the next generation of consumers. He breaks down how...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Helen Kurtz, Chief Marketing Officer at The Wine Group, about how one of the largest wine companies is navigating a category defined by intense competition and shifting consumer behavior.

Helen shares how her team is accelerating speed to market, bringing new products to shelf in months, not years, while moving earlier on emerging trends. She als...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Lara Vandenberg, CEO and Founder of Assemble, which connects brands with senior freelance marketing talent on demand. Lara shares why traditional marketing organizational structures are breaking down, and how leading CMOs are rethinking how work actually gets done.

They explore the shift from fixed roles to flexible capabilities, the impact of ov...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jennifer Berry, VP of Our LEGO Agency, Commerce & Digital at The LEGO Group. Jennifer shares how LEGO is rethinking its operating model—bringing creativity, commerce, and retail together under one in-house agency to deliver more connected, audience-first experiences.

They explore why consumers don’t see channels the way organizati...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Amy Luke Busker, Chief Commercial Officer at Mizkan America, about what it takes to drive growth in today’s increasingly complex commerce landscape.

Amy shares how expanding the commercial function beyond sales and marketing is reshaping how organizations operate, and why growth requires alignment across teams. She discusses silos, shared K...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Zena Arnold, Chief Marketing Officer at Sephora U.S., about how one of the world’s most influential beauty retailers stays at the center of culture in an industry that moves at lightning speed.

Zena shares how Sephora discerns which trends represent fleeting moments versus real behavioral shifts, why beauty discovery has become continuous i...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Dipesh Patel, Senior Director, Digital Transformation & Ecommerce, Global OTC at Teva Pharmaceuticals, to discuss what it takes to drive transformation in a category where trust, accuracy, and regulation shape the pace of change. Dipesh shares how his background in mathematics and early experience in retail influence his approach to problem-s...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Brian Gelb, Senior Vice President of Wine and Concierge at Total Wine & More, to unpack how a retailer is gaining share while the broader alcohol market faces headwinds. Brian shares how his military background shaped an “intent-based leadership” approach that pushes decision-making down, builds ownership, and requires teams to ar...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Toby Espinosa, VP of Ads at DoorDash. Toby shares how DoorDash built one of the fastest-growing retail media networks, and why the next phase of growth depends on making performance comparable across platforms, partners, and budgets.

They unpack the tension between local trade dollars and national media budgets, how CPG organizations split owners...

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Michael Reda, Vice President of Omnichannel Marketing at The Marzetti Company, about driving growth in categories like refrigerated dressings and frozen bread. He shares how Marzetti approaches discovery in a digitally influenced world and how the brand reinforces storytelling with retail media and partnerships like Instacart to support basket build...