BRAVE COMMERCE

BRAVE COMMERCE

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

Episodes

April 23, 2024 26 mins

In this episode of BRAVE COMMERCE, Luke Kigel, Kimberly-Clark North American Vice President of Digital Marketing & Consumer Experience, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry.


As the conversation begins, Luke reflects on his transition from the customer side back to the supplier brand side. One key theme throug...

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In this episode of BRAVE COMMERCE, Nathalie Gerschtein, President of Consumer Products at L’Oréal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape.


Nathalie attributes her long tenure with L'Oréal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation. She emphasizes the importance of step...

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In this episode of BRAVE COMMERCE, Ajay Sharma, Vice President of eCommerce and Omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving eCommerce landscape, emphasizing the importance of agility, innovation, and strategic partnerships in driving success in the digital marketplace.


Ajay begins by highlighting the importance of prioriti...

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In this episode of BRAVE COMMERCE, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation, and adaptability, offering strategies for navigating dynamic business landscapes effectively.


The discussion starts with Mir introducing Spectrum Brands, a company operating in three diverse industries: Home and Personal Care, Ho...

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In this special episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences, and showcasing diverse perspectives on leadership, innovation, and empowerment.


Rachel and Sarah kick off the episode by highlighting a surprising statistic that 50% of BRAVE COMMERCE guests hav...

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On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture.

 

Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She emphasizes that while awareness is not an ...

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On this episode of BRAVE COMMERCE, Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts, and strategic considerations for growth.

 

Wendy's role at Tyson Foods is described as encompassing not only traditio...

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In this episode of BRAVE COMMERCE, Eric Tarnowski, VP of Connected Commerce at Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era.

 

The conversation begins with Sarah and Rachel exploring the challenges of change management, highlighting the inherent resistance to change among individuals. T...

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In this episode of BRAVE COMMERCE, Sarah Travis, President at Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance, and diversity in leadership roles.

 

Sarah reflects on her remarkable 13-year tenure at Google, where she witnessed significant changes and growth within the company. Sarah was dra...

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In this episode of BRAVE COMMERCE, Bas van Kesteren, Global Head of eCommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading eCommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements, and more.

 

Bas talks about the complexities of leading a global team and the balance between...

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In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry.

 

As the conversation begins, Thomas emphasizes Chobani's commitment to providing nutritious and delicious food made...

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In this episode of BRAVE COMMERCE, Analyst & Consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of retail media, offering valuable perspectives for brands, retailers, platforms, and technology partners navigating this dynamic ecosystem.

 

Andrew reflects on the significant transformation he has witnessed in the retail m...

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In this episode of BRAVE COMMERCE, Ari Labell, the President of North America for The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's dedication to promoting healthier living across various categories.

 

As the conversation unfolds, Ari sheds light on his role as the President of North America, explaining that he oversees the day-to-day operations of the entire business. He provid...

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On this episode of BRAVE COMMERCE, Julien Bouzitat, the US General Manager of LaNeige & Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success.

 

Julien's journey in the beauty industry spans over two decades, beg...

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On this episode of BRAVE COMMERCE, Esi Eggleston Bracey, President Unilever USA, CEO Personal Care North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze Esi has found ways to drive profits while helping people.


As national demographics shift, brands need to shift and increasingly personalize their messaging to today’s shoppers. Here again, doing the right thing - being a more i...

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With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via ...

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On this episode of BRAVE COMMERCE, Darren MacDonald, Chief Customer Officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer unique perspectives from the retailer side of the Pet Care business.


Darren introduces the timeless principles that remain unchanged in the dynamic world of retail - assortment, price, and delivery. According to him, these three elements constitute the core value propositions for consum...

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On this episode of BRAVE COMMERCE, Andrea Sengara, Head of Marketing, US, Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about the current state of alcohol branding.


With over two decades of experience in the spirits industry, Andrea emphasizes that celebratory occasions remain at the heart of the spirits industry,...

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On this episode of BRAVE COMMERCE, Kristof Neirynck, Global Chief Marketing Officer and Managing Director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market.

 

As the conversation begins, the hosts reflect on Avon's long-standing history of 137 years, highlighting its pioneering role in relationship ...

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On this episode of BRAVE COMMERCE, Mizkan America’s President & COO, Diego Palmieri, and Head of Connected Commerce, Neha Mallik, join hosts Rachel Tipograph and Sarah Hofstetter to talk about Mizkan's strategic approaches to staying ahead in a dynamic CPG market.

 

The conversation starts with Diego, who shares insights into his 20-year career at SC Johnson. He explains that Mizkan, like SC Johnson, is a family-owned and op...

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