Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business?
In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes.
Adam shares how he used cold email to land customers like ...
Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght
Have you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?
Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?
In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght ...
Most business owners know email marketing matters.
So why are so many still avoiding it?
In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company ...
What happens when AI starts doing the work humans used to spend hours on every week?
According to longtime tech innovator Scott Abbott, the answer isn’t that humans become less important. It’s the opposite.
In this episode of Imperfect Marketing, Kendra Corman sits down with Scott Abbott to explore the intersection of AI, leadership, communication, and human connection. After nearly four decades in technol...
Are missed phone calls quietly costing your business customers and trust?
In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it’s becoming one of the most important tools for small businesses.
Laurent shares his perspective after more than 20 years in digital marketing, SEO, e-commerce, and technology. Together, the...
What are you actually known for… and is it helping or hurting your business?
Are you trying to do too many things—and confusing your audience in the process?
What if narrowing your focus could actually bring you more opportunities, not fewer?
If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their messag...
Are your “beautiful” emails actually hurting your results?
When was the last time you replied to a perfectly designed newsletter?
What if the thing you’re spending the most time on… is the reason your emails aren’t working?
If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy.
...
Are you forcing productivity… when your body is asking for something different?
What if your “inconsistent” energy is actually your biggest advantage?
And what if working with your body—not against it—could make everything easier?
If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this.
Most business...
Are you trying to grow your business… but feel like no one is paying attention?
Do you think you need a big audience before you can build real momentum?
What if the real secret to growth isn’t more followers—but stronger community?
If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practic...
Are you still relying on Google alone to get found?
Wondering why your website traffic is shifting—but your leads aren’t?
Or why your marketing feels like it’s working… but you can’t quite track it anymore?
If this episode resonates with you, make sure to follow Imperfect Marketing so you don’t miss future conversations that break down what’s actually working right n...
In this episode of Imperfect Marketing, I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond the hype, beyond the shiny tools. I share what’s in my current tech stack, what didn’t live up to expectations, and what genuinely made me more efficient (and what didn’t).
If you’ve ever felt overwhelmed by the constant stream o...
In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure).
Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls. Together, we explore how to mo...
In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever.
Stephanie shares her fascinating journey from corporate IT leadership to building an AI-powered company, along with the lessons she’s learned along the way (including a few hard-earned ones she hopes you ...
In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication.
Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on e...
In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences.
Drawing from real examples with clients and her own marketing experiments...
In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online.
Kyle shares his journey from growing up around construction trades to building an SEO agency focused on helping home service businesses succeed online. Along the way, the conversation...
In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.”
From her early days in male-dominated sales industries to building a brand...
In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.
Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn&...
In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.
I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk hone...
In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more than 50 years of experience. We dive into the realities of book publishing—what most people get wrong, what actually matters, and how a well-done book can completely transform your business.
From traditional publishing to self-publishing and hybrid models, Michele bre...
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