Clubs Made Meaningful

Clubs Made Meaningful

What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them. Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook. Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating. For club leaders defining what membership truly means today. For more on Sussner, visit sussner.com.

Episodes

December 29, 2025 39 mins

Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock & Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.

Mark as Played

On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful. 

Mark as Played
December 1, 2025 27 mins

Sussner sits down with Jake Vogt,  the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.

Mark as Played

Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding. 

Mark as Played
November 16, 2025 4 mins

Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for.  For more information, visit us at: www.sussner.com

Mark as Played

Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.

Mark as Played
October 20, 2025 41 mins

Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com

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Derek and Tucker dive in to creating foundational clarity for you and your team. For more information, visit us at: www.sussner.com

Mark as Played

Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity.  For more information, visit us at: www.sussner.com

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Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.

For more information, visit us at: www.sussner.com

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Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member. For more information, visit us at: www.sussner.com

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Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry. For more information, visit us at: www.sussner.com

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Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture. For more information, visit us at: www.sussner.com To learn more about Drew Rogers:

https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/
Mark as Played
July 14, 2025 29 mins

Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit. For more information, visit us at: www.sussner.com

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Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo.  For more information, visit us at: www.sussner.com

Mark as Played
June 16, 2025 31 mins

Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short.  For more information, visit us at: www.sussner.com

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Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space. For more information, visit us at: www.sussner.com

Mark as Played
May 19, 2025 26 mins

Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.

 

 

For more information, visit us at: www.sussner.com

Mark as Played

Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace. 

 

https://kkandw.com/

For more information, visit us at: www.sussner.com

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Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity.  For more information, visit us at: www.sussner.com

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