Ideal Practice

Okay guys - so we’re digging into a really tiny detail of your practice this week, one many small business owners may never even think about…

Your voicemail greeting.

I know! Seems sooooo minor! Like - who cares about that anyway?

Your potential clients do. That’s who.

I had an experience recently that reminded me of how important this is, so I want to share that with you. Because when it takes someone weeks or months to get up the ner...

Here’s the thing.

If you’re like most healing arts professionals, you sell your time.

Five sessions. Ten sessions. Maybe a package here or there.

But what if you focused on your expertise, and the transformation your clients get when they work with you? What if you designed your practice around that instead?

In this conversation, Joanna Sapir and I explore what it means to create structured client programs — intentional journeys that g...

Okay - I’ll admit it. My bookkeeper used to send me a Profit and Loss (P&L) statement for my practice every time we met - and I barely looked at it.

Not proud of that.

But I blew it off because I didn’t really understand HOW to use it, what the various segments meant, or how to pull information from those long columns of numbers that I could actually use.

Well - not any more. Today, I go over those suckers with a highlighter and a...

Marketing doesn’t usually fail because you’re not good at what you do. Not at all!

No - often it fails because you’re being too careful.

In this episode, I’ll walk you through 3 marketing patterns I’ve seen repeatedly in recent coaching calls — patterns that dilute your message, confuse potential clients, and make growth harder than it has to be.

The fixes are simpler than you might think. 

In this episode, you’ll hear:

• Why “leaving...

Hey there everyone! 

Have you ever wondered why some clients light you up, while others leave you absolutely drained? 

That happens because we, as healers, often feel like we can help anybody. But that doesn’t mean we should help everybody. 

Here’s the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. 

The key to a joyful, thriving...

One of the most common things I hear from private practice owners is this: 

“I know I need help, but I have no idea where to start...” 

If that sounds familiar, you’re totally in the right place. 😉

Because today, I’m bringing back a super practical, ever-so-encouraging conversation I had with my own right hand, my assistant, Queenie Verhoeven. 

Together, we’ll break down how to hire the right VA — walking you through exactly what to t...

This week, I’m sharing something I’ve never done on the podcast before: a replay of an interview I did as a guest on Joe Sanok’s show, The Practice of the Practice.
 
In this conversation, Joe and I first did a quick walk through of my 7 Pillars framework - the foundation I use to help practice owners build a business that’s clear, solid, and sustainable. 

And then (because Joe is Joe 😄) we did a deep dive into the money s...

As we step into a brand new year, I wanted to start 2026 with a different kind of conversation.

In this episode, I’m sharing why I chose to hit the reset button on the podcast over the last few weeks — not by stopping, but by shifting the rhythm. 

After a demanding fall, caregiving responsibilities, and a deep need for creative breathing room, I realized I didn’t need to quit or push harder.

I needed a strategic reset.

So th...

Well, Happy New Year everyone! 🥳

As we say goodbye to the year that’s been and step forward to who we’re becoming, I wanted to share something meaningful with you.

Someone special once shared this with me during a season of real transition, and I’ve been passing it along ever since.

Here’s the thing.

If you’re in the middle of change — if things feel uncomfortable, uncertain, or unfinished — it may be because something new is taking s...

Hello everyone -

It’s the week of Christmas, the world is slowing down, and, like many of you, I’ve been settling down into my own year-end pause. (You ARE doing that, right? Or will be soon?)

In honor of that pause, I wanted to do something a little different on the podcast. So I’m reflecting in this episode not on what I did this year, but what I learned — especially from the courageous, thoughtful clients I’ve had the deep honor o...

Managing a private practice, like any business, means managing growth. And growth always happens in phases. That means, we all start as beginners somehow - right?

I know.

But the start up phase of a private practice can be completely overwhelming. No one taught us how to do this in grad school, and we have a LOT of questions.

• What do I charge?
• Should I offer a sliding scale?
• How will I get paid?
• Who should I work with?
• Where will I se...

In this episode, I’m taking time to look back at what I wish I’d known when I started my private practice as a young therapist in the early 90s. (SO many things, y’all.😑)

Back then, I was juggling a toddler, a full-time job as a department head, managing 2 adoptions, and starting a brand-new business. And back then, we didn’t have the kind of resources that are available today, so I was figuring it all out alone.

In this personal re...

Listen. I get it. 

Money can be one of the hardest things to talk about — especially for therapists, healers, and wellness professionals who pour their hearts 💟 into their work.

That’s why I’m bringing back one of the best episodes from the Ideal Practice archives — all about the messy, emotional relationship healers have with money.

This is a conversation about boundaries, integrity, and abundance — and how talking about money with ...

This week, I’m sharing a quick Thanksgiving-week reflection on why I still believe in private practice, even when the work feels hard… along with a simple exercise to help you reconnect with the good stuff in all of this.

(If you ever ask yourself if the hassle of owning a business is worth it - that exercise will help.)

As we head into the holiday here in the U.S., I know many of you have a lot on your plate. 🦃 #Understatement So I...

If you’ve ever found yourself feeling exhausted, under-appreciated, and wondering if private practice is really worth it, this episode is for you.

In this replay of one of our classics, I’m going back to one of the very first conversations we ever had on the podcast: what an Ideal Practice actually is, and why giving yourself permission to do things your way changes everything.

We’ll talk about how most of us slide into a “default” p...

Seasons change — and so does the rhythm of our work.

In today’s short “Behind the Mic” reflection, I want to tell you a little about why things on the Ideal Practice podcast might sound a little different for a while — and what’s coming next.

Over the next few months, I’ll be alternating between short reflections and replays of some of my favorite episodes that are packed with value. This new rhythm gives me space to create something...

Hey everyone! You’re in for a treat and a half today! 😍

On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field.  Joe helps therapists build a private practice that they absolutely love … one that makes money, serves people deeply, AND doesn’t burn you out in the process. 

Heading into this intervie...

Okay, let’s talk about this, folks.

I know a lot of us break out in hives at the mere thought of marketing. 😜

And yet - some of the most talented healers I know sit with open appointment slots while people who need their help are scrolling Psychology Today, completely lost.

It's heartbreaking on both sides. 💔

But we can fix that. :) 

So today, I’ve found someone who can help. Aaron Price is quite the therapy evangelist, who’s cra...

Ever feel like you're screaming into a void when it comes to marketing your practice? 😵

If so, you're going to love what I have for you today, because I'm talking with the brilliant Marina Gee about something that could completely transform how you connect with your ideal clients: authentic storytelling.

And that might even mean telling YOUR story.

(Even though we’re often taught specifically not to do that…)

Marina is ...