Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
Fitness Education Online are one of the largest providers in world when it comes to online CEC / CEU courses for Fitness Professionals. This podcast is a free resource for Personal Trainers, Bootcamp Operators, Group Fitness Instructors, Gym / Studio Owners and anyone else in the Fitness Industry who is looking to up skill their knowledge. Every week your hosts Jono Petrohilos and Travis Mattern will interview a different expert in the Fitness Industry who will share their expertise and give actionable tips that a Fitness Professional can implement immediately. Fitness Education Online also have one of the largest Facebook Groups in the world for Fitness Professionals "The Fitness Education Online Community" - feel free to connect with us in there too. @fitnesseducationonline @jono_petrohilos @travis_the_kettlebell_guy
Episodes
Dan Williams is an accredited exercise physiologist, founder of Perth-based Range of Motion (20 years strong), and business mentor. In this episode he introduces Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about.
Most fitness professionals are delivering a good service, but good service is just the cost of entry. Dan walks through how to map every clien...
In this episode, Bex is joined by fitness business coach Dan Henderson for his third appearance on the podcast. Dan has spent nearly two decades in the fitness industry, building multiple businesses including Filex, Australia's largest fitness conference, and now helps gym owners and fitness professionals add $10 to $50k a month to their revenue while working less.
Dan breaks down his six lead flow system for face to face PTs, gyms ...
In this episode Bex sits down with Claudia Li, Head of Marketing at FEO and creator of the first ever AI course for the fitness industry. If AI feels overwhelming or you have no idea where to start, this is the one for you. Claudia explains why Claude is so different to the chatbots most of us are used to, and how it can actually do the work for you, from drafting client emails to building programs, eBooks, carousels and reports.
In this episode, Bex sits down with Calum Wilson, founder of Bump Health and one of Australia's most experienced pre and postnatal coaches. With over 20 years specialising in this space and thousands of mums trained, Calum is on a mission to make expert level support accessible to more women, and to upskill the PTs working with them.
Calum unpacks the biggest myths still floating around about training during pregnancy, how progr...
You've done the study, you've got the qualification - now what? Bex sits down with James Fleming from the Health Coach Growth Hub, a business built to help health and wellness coaches crack the online space, sign clients, and get paid what they're worth. James and his wife Mikaela run both a health coaching business and a coaching business for coaches, so everything they share comes from real-world experience.
In this episode th...
In this episode, Bex is joined by Joy Flint - gym owner, IFBB competitor, coach, and mentor - to explore what it really means to build a life, not just a business, in the fitness industry. Joy shares what's changed across nearly four decades in the industry, why she believes coaching has gotten too fluffy, and how staying connected to your "why" is what separates the coaches who last from the ones who don't.
Together they discus...
George Varvaressos of Metamorph Physique went from 150kg to the bodybuilding stage, and built an online coaching business by doing one thing a lot of coaches are scared to do: niching down. In this episode he shares how leaning into his Greek culture completely changed his business, and why being authentic on camera will always beat a polished content strategy.
We also get into client retention, building real human connection in...
In this episode, Bex is joined by Loz Marie, a personal trainer with over 15 years of experience in the fitness industry, to chat about career progression beyond the gym floor and what it can look like to build more flexibility, impact, and sustainability as a coach.
They discuss the shift happening across the industry, why trainers are no longer just delivering programs, and how creating leverage in your career can open the door to...
In this episode, Bex is joined by fitness coach Sophia Shahrokhey to explore how the nervous system influences fat loss, muscle building, and overall performance. Sophia shares how stress, recovery, sleep, and lifestyle factors can impact a client’s ability to get results — even when they’re consistent with training and nutrition.
Together they discuss the signs of nervous system dysregulation, why pushing hard...
In this episode of the Fitness Education Online Podcast, Bex sits down with Tye Arnett from Simple Gym Co to discuss what it really takes to build a long-term, sustainable career in the fitness industry.
With more than 25 years of experience, Tye shares insights on the foundations that help gyms and personal trainers succeed, including strong systems, clear culture, and consistent service. The conversation explores common mistak...
In this episode of the Fitness Education Online Podcast, Bex sits down with Wayne Li, founder of Training Day Gym, to explore what it really takes to build a long-term gym business.
Wayne shares his journey from opening his first facility at 22 with $30,000 in savings to now leading a 30+ person team across multiple locations in Melbourne — all bootstrapped and built through grit, continuous learning, and a strong focus on...
In this episode, we’re joined by Chris Duncan, founder of Rental Gym Mentors, to talk all things rental model personal training.
Chris shares his journey through the fitness industry and breaks down the biggest mistakes PTs make when entering rent-based gyms. We discuss lead generation on the gym floor, sales, tracking the right numbers, pricing properly, and why being busy doesn’t always mean being profitable.
In this episode, I’m joined by Ryan and Eilish from creators of The Fitness Solopreneur, where they help PTs and coaches build consistent $3–5K months through simple, subscription-based online coaching.
We talk about their journey from high-ticket coaching to a more sustainable model, the biggest mistakes PTs make when moving online, and why clarity, consistency, and simple systems matter more than complicated strate...
In this episode of the Fitness Education Online Podcast, Bex Lock is joined by Blake Randall, Director of Inner Power Coaching, to break down how he has built a PT career generating over $700K in revenue.
Blake shares his journey from entering the industry straight out of high school to building a multi-location business across South East Queensland, and reflects on the early challenges that shaped his long-term success. He expl...
In this episode, Bex chats with Merinda O’Brien, Head Coach at Generation Strength and elite strength coach, about building a sustainable online coaching business. Merinda shares her journey into the fitness industry, how her business evolved organically into supporting over 45 online clients, and what’s helped her maintain coaching quality and long-term client relationships.
This episode is a great listen for coache...
To kick off the first FEO Podcast episode of 2026, Bex is joined by Bekk Millwood,
Founder & Head of Talent Acquisition at Fitness Lifestyle International. With nearly 30 years in the fitness industry and close to a decade in recruitment, Bekk shares a behind-the-scenes look at how the industry has evolved - and why there are now more career opportunities than ever beyond “just PT”.
They cover what employers...
In this episode, Bex is joined by Anthony Massino - functional nutritionist, strength & conditioning specialist, and AUSactive Exercise Professional of the Year 2025 - to explore what a genuinely holistic approach to health and performance looks like, and why it’s becoming essential for personal trainers.
In this conversation, Anthony breaks down the most common factors he sees holding clients back, including blood sug...
In this episode of the Fitness Education Online Podcast, Bex sits down with Dave POW Tabain - three-time world kettlebell champion, coach, and mentor - to talk about building a coaching business that actually feels aligned.
Dave shares his journey from running a kettlebell gym out of a backyard shed to creating multiple successful businesses, and why burnout, identity shifts, and starting again were never failures - but part of the ...
In this episode, Bex chats with PT business mentor Jenna Cooper, who helps in-gym PTs grow to $3K+ weeks using a simple model that doesn’t require more time on the gym floor.
Jenna shares how she went from burnout to building multiple six-figure coaching businesses - and the exact approach she now teaches female PTs to scale sustainably.
We cover:
- Jenna’s journey from gym-floor grind to business mentor
- Why great t...
PT Success 101: Business, Culture & Clients with Alex Campbell
In this episode, Bex sits down with Alex Campbell, Cluster PT Manager for Club Lime in Brisbane. With more than a decade of experience across roles from PT to club manager, Alex now mentors trainers across multiple gyms and helps them build sustainable, successful careers.
Alex shares what really separates PTs who thrive from those who struggle to gain traction. He ta...
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