PMP Industry Insiders

PMP Industry Insiders

The PMP Industry Insiders podcast helps pest control and lawn care professionals grow their businesses. Every week, hosts Donnie Shelton and Dan Gordon talk with the biggest players in the pest control and lawn care markets about what’s changing in the industry and take listeners to the front lines of what the future holds.

Episodes

August 20, 2026 35 mins

In this episode, Dan and Donnie break down why estate planning matters for pest and lawn business owners. With successful pest control companies potentially valued at 10 to 14 times EBITDA, the business can create a significant estate—and significant tax and succession challenges. The conversation covers federal estate tax exemptions, gifting strategies, revocable and irrevocable trusts, asset protection, probate, and wa...

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This week, Dan and Donnie interview Dean Burnside, owner of Good News Pest Solutions, a faith-based pest control firm in Florida. They discuss Dean's journey to ownership, his decision to operate the business as a platform for ministry, how the company's values integrate into its culture, and the concepts, systems, and primary metric Good News Pest relies on to achieve its goals.  Guest: Dean Burnside, President/Own...
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This week, Dan and Donnie talk with analyst Tim Mulrooney about the current state and future prospects of the pest control industry. Tim shares insights about the long-term strength of the industry and near-term headwinds, such as weather, consumer behavior, and digital marketing costs. He also discusses the K-shaped economy and its potential effects on the industry. 

Guest: Tim Mulrooney, Group Head-Global Services, Wil...
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Welcome to Insiders Rewind — Recapping July

This month, we are looking back to:

#281 - Is Complexity Killing Your Business

#282 - HR Update: Noncompetes, Marijuana, Contractors & I-9s

#283 - Why You Need a CD Playbook in Pest & Lawn

#284 - The Death of Search Engine

A HUGE shout to our sponsors!

Coalmarch: https://www.coalmarch.com/podcast

PestSure: https://www.pestsure.com/

Voice for Pest: https://www.voiceforpest...

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In this episode, Donnie and Dan discuss how the traditional customer journey—web searching, reviewing multiple companies, and contacting businesses directly—is going away due to AI, comparing it to the shift from Yellow Pages to Google. Donnie also does a live demo of an AI agent researching and recommending local services, and he explains how business owners should respond to this shift in consumer behav...
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In this episode, Dan and Donnie welcome Margaret Garcia, founder and CEO of Grit PPO, to discuss why every growing company needs a Customer Experience (CX) playbook and actionable steps to create one. Margaret explains why customer service shouldn't rely on tribal knowledge or individual personalities. Successful companies create repeatable systems that ensure every customer receives the same high-quality experience.

...
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In this episode, HR expert Jean Seawright joins Donnie Shelton and Dan Gordon to break down the biggest employment issues affecting pest control companies today.

Jean explains what the FTC's recent action against Rollins means for non-compete agreements and why now is the time to review your employment contracts. She also covers the evolving workplace implications of medical marijuana, what employers need to know abo...

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In this episode of the PMP Industry Insiders Podcast, Donnie and Dan tackle a challenge nearly every pest control and lawn care company faces: the slow creep of unnecessary complexity. From software overload and endless KPIs to outdated service offerings, bloated processes, and unnecessary meetings, they explore why business systems fail when execution breaks down and how pest and lawn companies can avoid this trap.   Hosts: ...
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🎙️ Welcome to Insiders Rewind — Recapping June.

This month, we are looking back to:

Ep. 277 - What's happening with Rollins & What It Means for Pest Control M&A

Ep. 278 - Gamifying Growth: Using Data to Help Your Team Perform

Ep. 279 - The New Rules of Pest Control Growth with Jonas Olson

Ep. 280 - Avoid These Hidden Risks in Pest Control

A HUGE shout to our sponsors!

Coalmarch: https://www.coalmarch.com/podcast

P...

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This week, PestSure's Todd Burke & Kristina Phillips join Dan and Donnie to discuss risk exposures that pest control business owners may overlook. They cover cyber liability threats and real-world examples of breaches, employment practices liability insurance (EPLI) for wage and hour allegations and harassment claims, auto insurance complexities around company vehicles used for personal errands, and the...
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This episode features Jonas Olson, co-founder of Pest Control Millionaires and CEO of Pest Badger, discussing his journey from starting a lawn care company in 2010 to getting into pest control in 2020 and scaling Pest Badger to nearly $20 million in annual revenue across 17 locations in just six years. He highlighted pivotal moments in his firm's growth — including the transition to door-to-door, his approach to AI, and how m...
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This week, Dan and Donnie welcome Adam Weber, co-founder and CEO of Driven, to discuss how data and employee engagement tools can help pest control companies improve performance. Adam shares his journey from pest company owner to developing Driven, an employee engagement platform that helps service professionals see real-time scorecards and performance metrics. They cover how Driven works, the importance of giving em...
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This week, Dan and Donnie break down the recent drop in Rollins stock, what’s driving Wall Street’s reaction and why it matters for the pest control industry. They discuss the impact of CFO Ken Krause’s resignation, explain why the core business remains strong and review what this could mean for valuations, deal activity and rolled equity in today’s M&A market.   Hosts: Dan Gordon, PCO Bookkeepers &...
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🎙️ Welcome to Insiders Rewind — Recapping May.

This month, we are looking back to:

Ep. 273 - Answering the Call: When & How to Deploy AI Voice In Your Business

Ep. 274 - Brace for Impact: Economic Signals Pest & Lawn Owners Should Watch

Ep. 275 - Streamlining the Pest Control Sales Process

Ep. 276 - CEO Perspective: Next-Gen Leadership at Epcon Lane

A HUGE shout to our sponsors!

Coalmarch: https://www.coalmarch.com...

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In this episode of the PMP Industry Insiders Podcast, Dan and Donnie interview Kacey Wyman, CEO of Epcon Lane Pest Control, a fourth-generation family business. They discuss her transition to CEO, her involvement in NPMA leadership, and what it takes to create a self-sustaining business while maintaining 90 percent recurring revenue. She also shares details about the company's nonprofit initiative supporting children with cancer an...

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This week, SmarterLauch Co-Founders Eric Fletcher & Cody Smith join Dan and Donnie on the PMP Industry Insiders Podcast. They walk through the development of their proposal software, how it works and the ROI pest control companies typically see when they use it. Donnie also shares Triangle Pest Control's experience with SmarterLauch. Guests: Eric Fletcher & Cody Smith, Co-Founders, SmarterLaunch Hosts: Dan Gordon, PC...

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Economist, author and Forbes contributor Bill Conerly, Ph.D., join Dan and Donnie this week on the PMP Industry Insiders Podcast. Bill discussed the potential for a global recession related to the war in Iran, changing labor market dynamics, AI's impact and more. He closed with advice for a simple approach to contingency planning in your business. 

Guest: Bill Conerly, Ph.D., Economist, Author & Consul...

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This week, Dan and Donnie welcome back Raymond Kidwell, director of business development for Voice for Pest, for an update on the current capabilities of AI voice agents. Raymond explains how pest and lawn companies are using this ever-changing technology now, where it's going in the future, and how companies that have not yet incorporated it can get started.    Guest: Raymond Kidwell, Director of Business Developme...
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🎙️ Welcome to Insiders Rewind — Recapping April.

This month, we are looking back to:

Ep. 268 - After the Exit: How to Keep More of What You’ve Built

Ep. 269 - Q1 Wrap: A Cooling Economy or Just a Cold Winter?

Ep. 270 - Reactive to Proactive: Rethinking Driver Safety in Pest & Lawn

Ep. 271 - How to Build Strong Mid-Level Management in Pest Control

Ep. 272 - Scale Smarter with ROI-Driven Marketing in Pest & Lawn

...

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This week, Donnie and Dan welcome back Alex Booth, a digital marketing consultant for Coalmarch, to the podcast. He explains how AI search changes are affecting marketing strategies for pest and lawn businesses and what owners must focus on to grow. He details the importance of properly and consistently tracking leads and advice for focusing on revenue attribution rather than just traffic metrics.   Guest: Alex Booth, Di...
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