PMP Industry Insiders

PMP Industry Insiders

The PMP Industry Insiders podcast helps pest control and lawn care professionals grow their businesses. Every week, hosts Donnie Shelton and Dan Gordon talk with the biggest players in the pest control and lawn care markets about what’s changing in the industry and take listeners to the front lines of what the future holds.

Episodes

August 28, 2025 45 mins

This week, Dan and Donnie explore the concept of "Return on Motivation" and its importance in business, discussing how leadership and team commitment impact employee performance and company culture. They share personal experiences and insights about creating motivated teams, measuring the impact of motivational efforts and the role of clear communication and recognition in employee engagement.

 

Hosts: Dan Gordon, PCO Bookkeepers &...

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This week, Dan and Donnie interview Sherrill Pest Control's Kevin and Patrick Sherrill, who shared their company's transformation from a small operation to a successful enterprise, including being recognized in PCT Magazine’s 2025 Best Places to Work rankings. They cover their approach to leadership, culture and core values, and they share the resources that have helped their business get ahead. 

 

Guests: Kevin Sherrill & Patr...

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Justice Pest Control Owner Caleb Cunningham shares his 13-year journey from working in a cubical to buying a one-man pest control route to building a $3 million company. He talks with Dan and Donnie about what held him back for his first decade in business and how he has scaled since with help from outside resources, including peer groups. 

 

Guest: Caleb Cunningham, Owner, Justice Pest Services   Hosts:  Dan Gordon, PCO Bookkeepe...
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If your team isn't executing as well as you'd like, this episode is for you. Dan and Donnie dissect reasons your people may be blowing deadlines and share strategies for improving communications and turning things around. 

 

Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services
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🎙️ Welcome to Insiders Rewind — Recapping July!

 

✅ Episodes from July:

Ep. 233 - Opportunities & Challenges for Pest Control Firms Today

Ep. 234 - OBBBA: Operational & Tax Impacts for PMPs

Ep. 235 - How to Establish a Legal, Effective AI Policy

Ep. 236 - How to Grow a Pest Company Through Fintech

 

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time...

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This week, Jacob Olins, SVP & GM of Fintech for WorkWave, joins Dan and Donnie this week to discuss trends in financial services available through pest and lawn software providers and how they can help you grow your business. They touch on consumer financing, fleet cards, credit card surcharges and more capabilities on the horizon.

 

Guest: Jacob Olins, SVP & GM, Fintech, WorkWave   Hosts:  Dan Gordon, PCO Bookkeepers &...
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Artificial intelligence is changing the way we do business, but it's still the Wild West. This week Dan and Donnie welcome Bennett Borden, CEO of Clarion AI Partners, who shares his expertise as an AI lawyer and data scientist. He covers how to responsibly implement policies for using AI — which he calls the most transformative technology since electricity — in pest and lawn companies.

 

Guest: Bennett Bordon, CEO, Clarion AI Partn...
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The One Big Beautiful Bill Act was signed into law on July 4. This week on PMP Industry Insiders, Dan and Donnie discuss what the tax and operational impacts will be for pest control companies and their owners. 

 

Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services
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Allie Allen, BCE, CAE, VP of Membership and Certifications for National Pest Management Association, joins Dan and Donnie this week. She shares takeaways from the recent Executive Leadership Forum, where industry leaders discussed challenges and opportunities related to workforce development, regulatory challenges, the economy and insurance.   Guest: Allie Allen, BCE, CAE, VP of Membership & Certification, National Pest Managem...
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Welcome to Insiders Rewind — Recapping June!

✅ Episodes from June: 229 - What’s Trending in Commercial Insurance?

230 - Untapped Talent: How a VA Can Help You Grow

231 - The Biggest Marketing Mistakes We See

232 - From Authority to Ownership: Leadership from the Trenches

A HUGE shout to our sponsors!

Coalmarch: Digital strategies and conversion-driven websites are waiting for you and it's time for a free month! Visit https://www.co...

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In this episode, Dan and Donnie tap into their experiences as owners and managers to share their thoughts on the importance of effective leadership and how to be a good leader. Tune in for their perspectives on what it takes to positively transform your company culture through leadership in the pest and lawn industry.   Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services  ...
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In this episode, Coalmarch's Janelle Lucas digs into the top marketing missteps made by pest and lawn companies. From ignoring local SEO to under-investing in branding, she uncovers what successful operators are doing differently. 

 

Guest: Janelle Lucas, Team Lead, Client Success, Coalmarch   Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services
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This week Seth Watson joins Dan and Donnie to share what it takes to successfully incorporate virtual assistants into pest control operations. As the owner of Arete Pest Control and Focus Virtual Assistants, Seth shares first-hand lessons learned, common pitfalls and details about costs, communication strategies, legalities and more.

 

Guest: Seth Watson, Owner, Arete Pest Control and Focus Virtual Assistants   Hosts:  Dan Gordo...
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PestSure's Todd Burke joins Dan and Donnie this week to give an update on the commercial insurance market. He covers various challenges, including auto insurance difficulties, the rise in private equity-funded claims and adequate umbrella coverage limits, and provides recommendations for pest business owners regarding insurance coverage. 

Guest: Todd Burke, COO, PestSure Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialist...
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🎙️ Welcome to Insiders Rewind — Recapping May!

This month, we’re diving into insights from Episodes 224-228

✅ Episode Highlights: Ep. 224: Triangle & Voice for Pest: How this amazing tech can flag customers that could be ready to turn away.

Ep. 225: Are You Recession Ready? What to do when the slow times come around.

Ep. 226: Cybersecurity! If you're handling customer credit cards, it is important to protect them AND protect y...

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This week, Dan and Donnie debate the ideal branch size for a pest control company. Is it better to operate several smaller branches or one multi-million location? They explore the pros and cons of smaller offices, larger locations and a hybrid model with satellites. 

Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services
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Tom Jarzynka, VP of Technical & Training for Massey Services, joins Dan and Donnie this week to share his journey in the pest control industry and talk about credentials. As a member of NPMA's QualityPro board, Tom shares what it takes to become accredited, how it helps pest control companies in practical terms and what's coming down the pike for the program.

 

Guest: Tom Jarzynka, Vice President of Technical & Training, Ma...
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This week Dan and Donnie discuss the prevalence of cyber attacks on small businesses. They cover common threats (phishing scams, ransomware attacks and data breaches), first-hand experiences and real-world case studies. Finally, they share several strategies for protecting your company from cyber attacks to avoid costly consequences.

 

Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Servi...
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This week, Dan and Donnie discuss the potential for a lasting economic slowdown and the impact it would have on pest control and lawn care businesses, including customer price sensitivity and increased cancels. They also share strategies for increasing revenue, reducing costs and handling marketing during uncertain times.

Hosts:  Dan Gordon, PCO Bookkeepers & M&A Specialists Donnie Shelton, Triangle Home Services
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🎙️ Welcome to Insiders Rewind — Recapping April!

This month, we’re diving into insights from Episodes 220 to 223,

✅ Episode Highlights: Ep. 220: Accurate Reports - Are you squeezing enough value out of your CRM data?

Ep. 221: Tariffs! - Lots of chemicals used in the pest control industry come from other countries. What is the impact on these with all of the tariff talk?

Ep. 222: AI CSRs - Ka Tsu from Avoca AI explains more about A...

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