The Powerful Content Podcast

What can folding sheets and chatting with customers in a retail store teach you about content and business? Turns out. . . a lot.

In this episode of the Powerful Content Podcast, Mel takes you behind the scenes of one of her casual retail jobs and shares five powerful lessons that have become more obvious on how business owners can show up in their business.

This isn’t about sleazy sales tactics or persuading people to buy things t...

Welcome to The Powerful Content Podcast 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

 

We’ve all heard the advice: grow your list, grow your business. But what if you’re not into ads, reels every day, or doing visibility in a way that doesn’t feel like you? 

In this episode,  online marketing mentor Kate ...

When time, energy, or focus is stretched thin, staying visible in business can feel like a hard slog. In this episode, Mel Daniels shares what helped her stay present in her business by doing less, more intentionally. 

She introduces how to reimagine existing content instead of starting from scratch every time, and how this fits with the concept of Minimum Viable Content (MVC) which is the smallest amount of content that still feel...

If content feels like a constant to-do list you never quite catch up on, then this episode will help you view your content from a different perspective. 

Mel Daniels introduces you to a concept that’s completely changed the way she shows up in her business (and the way her clients do too).: Minimum Viable Content (MVC). isn’t about cutting corners, it’s about doing what matters most with the time, energy, and resources you actually...

Sometimes life gives you a nudge. . . and other times, it gives you a big ol’ shove.  

In this episode of the Powerful Content Podcast, Mel pulls back the curtain on a season of big change and why stepping back from her full-time business (and into a couple of Christmas casual jobs) was one of the best decisions she’s made. 

This wasn’t a planned pivot. But it brought more joy, clarity and perspective than she could’ve imagined. Me...

Have you ever wondered how to stay visible without having to be in all of the places, all of the time.?  Trying to do visibility the way the experts tell you to can feel like you’re constantly stuck in a never-ending to-do list. But what if there was another way? A way that actually felt… aligned, spacious, and sustainable? 

In this episode of The Powerful Content Podcast, Mel Daniels chats with introvert visibility coach Bree Bouc...

Launching can feel like chaos wrapped in confusion, especially when it comes to what content to create and when. 

In this episode of The Powerful Content Podcast, Mel Daniels walks you through a more easeful approach that uses the client journey to guide every piece of your launch content, from start to finish.

She talks about what it really takes to plan and prepare your content without losing your mind or your voice. She shares t...

Course creation doesn’t have to take weeks of planning, scripting, or overthinking. In this episode, Mel takes you behind the scenes of how she created a full course in just one day, with ease and intention and how it helped grow her email list by 10%. 

You’ll hear how she used tools like ChatGPT, Canva, Zoom, Descript, and of course her favourite business sidekick, Kajabi (yep, that’s an affiliate link!), to pull it all together. 

...

Let’s be honest, email list growth can feel like a lot. Between expert advice that says you need fancy funnels, a hundred freebies, or to be everywhere all at once, it’s no wonder it feels overwhelming. But it doesn’t have to be.

In this episode, Mel Daniels guides you through a more grounded, purpose-driven way to grow your email list - one that prioritises connection over conversion, ease over hustle, and quality over quantity.

...

Do you want powerful results in your business but it feels like a hard slog to get there? 

In this episode, Mel Daniels sits down with business mentor Miriam Castilla to explore how alignment, mindset, and smart systems can make business feel lighter and more sustainable. They talk about the power of uncovering core values, how to shift mindset beyond just affirmations, and why financial systems aren’t just about numbers, they’re ...

Welcome to The Powerful Content Podcast 

Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!  

 

Are you drowning in a sea of content creation? 

There is so much noise out there that makes us feel like we have to be everywhere, all the time. Instagram posts, LinkedIn articles, TikToks, newsletters, podcasts. . .   ...

Money can bring up a lot of emotions—fear, scarcity, unworthiness. But what if those feelings weren’t actually about money at all? In this episode of The Powerful Content Podcast, Mel chats with money relationship coach and psychologist Eloise Tomkins about the hidden emotional blocks that can hold us back from financial success. 

Eloise shares how many of our money beliefs stem from childhood experiences and how they unconsciously...

Content planning doesn’t always feel exciting. Maybe it’s felt like a chore in the past, or something you “should” do, but struggle to stick with. But what if planning your content could actually feel energising? 

In this episode of The Powerful Content Podcast, Mel is flipping the script on content planning. Instead of a rigid, one-size-fits-all approach, she’s looking at how to plan in a way that works for you—one that taps into ...

AI tools like ChatGPT can be a huge time-saver, but only if they help you create content that still feels like you. So, how do you make sure AI works for you and not instead of you? 

In this episode, I’m joined by Melanie Campbell, an intuitive copywriter and holistic business guide, to talk about how women in business can use AI without losing their authentic voice. We dive into: 

• Why knowing your voice, values, and business ...

Thought leadership isn’t just for academics or people with huge social media followings—it’s for you. It’s about sharing your insights, shifting perspectives, and creating real impact in your industry. 

In this episode of The Powerful Content Podcast, Mel breaks down what thought leadership really means and how you can start shaping your own. She tackles some of the biggest misconceptions (like thinking you need to be “the best” be...

Ever feel like your content isn’t selling your offers? Like no matter how much you create, it’s not landing the way you want it to?  

In this episode of The Powerful Content Podcast, Mel Daniels explains the connection between self-worth and content creation—because if you don’t fully own the value you bring, your audience won’t see it either. 

You’ll learn:  ✨ How your self-worth shapes the way you show up in your content  ✨ Why s...

Welcome to the Powerful Content Podcast Episode 154

Speaking with confidence isn’t just for the ‘naturals’—it’s for anyone who has something to say (which, let’s be honest, is all of us). But for so many business owners, the fear of getting it wrong holds them back from showing up, sharing their message, and making the impact they know they’re capable of. 

And that’s what speaking coach Cat Matson is all about. Cat knows what it ta...

What does it really take to position yourself as an expert? 

Is it years of experience, a fancy certification, or a massive audience? Or is it possible that you already have everything you need—you just haven’t fully owned it yet? 

In this episode of The Powerful Content Podcast, Mel Daniels explores becoming the go-to expert in your space and positioning yourself with confidence. 

Mel walks you through:  ⚡ How to get crystal clear...

What Small Business Owners Need to Know About Content Marketing in 2025 

Does it feel like content marketing is changing so fast that you don’t know what actually matters anymore? You’re not alone. The pressure to keep up with every new trend can be exhausting—but here’s the good news: you don’t have to do it all to make an impact. 

In this episode of The Powerful Content Podcast, Mel Daniels shares the key content marketing shifts...